[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-352694-105":53,"doc-detail-352694-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","emi-strategic-snapshot-social-media-meets-event-marketing","EMI Strategic Snapshot - Social Media Meets Event Marketing","","EMI Strategic Snapshot analyzes how social media and social marketing practices influence the event and tradeshow industry. The report connects social media tools with event marketing principles, arguing that the main value comes from empowering users to create content and engage in peer-to-peer dialogue. Research findings highlight how social media and social marketing raise brand awareness, enable collaboration and conversation, and help marketers extend event experiences before, during, and after events.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/emi-strategic-snapshot-social-media-meets-event-marketing/352694/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/emi-strategic-snapshot-social-media-meets-event-marketing/352694.png","ImageObject",442,249,{"name":88,"@type":89},"วิน","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What relationship does the report describe between social media and event marketing?","Question",{"text":109,"@type":110},"The report examines how social media tools and social marketing principles connect to the event marketing discipline, and how that connection can be maximized to improve marketing efficiency and effectiveness.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What do the report’s findings say about social media and social marketing definitions?",{"text":114,"@type":110},"The report cites that 56% define social media as online tools enabling collaboration and conversation, and 63% define social marketing as campaigns designed to connect users and the brand to share opinions, content, and experiences.",{"name":116,"@type":107,"acceptedAnswer":117},"Why does the report emphasize a shift from advertising to dialogue-driven community engagement?",{"text":118,"@type":110},"It argues that social media’s true marketing power is not the technology itself, but how it empowers users to create content and connect, requiring real-time value rather than interruption-based pitches.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},352694,1791744375,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},2336475104736,"https://ap-avatar.wpscdn.com/avatar/22000c4c5e0e5b17e70?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786591360781797222","[www.eventmarketing.com](www.eventmarketing.com)  \nEMI StratEgIc SNaPSHOt:  \nSocial Media MeetS event Marketing  \nUnderstanding the connections & Best Practices in a rapidly changing marketing environment.  \na new report from the event marketing institute, and underwritten by Jack morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications and websites that connect people who have mutual interests. Social marketing employs the principles that guide the use of those tools. combined, these ideas present a powerful opportunity for event marketers, whose business is also to connect, educate and influence people with mutual interests.  \nUnderwritten by   \namong the findings of the emi and Jack morton research:  \nn 56% defined social media as “online tools that enable collaboration and conversation.”  \nn 63% defined social marketing as a marketing campaign designed to connect users to each other and to the brand to share opinions, content and experiences around mutual interests.  \nn 75% believe the objective of social media and social marketing is to raise brand awareness and reputation.  \nSocial Media MeetS event Marketing | copyright © 2010 event marketing institute. all rights reserved  \nwww. eventmarketing. com  \nintroduction  \nnot since the world wide web introduced the internet to millions of consumers across the globe have we seen an online technology tool change consumer behavior the way social media has. everywhere you look, whether in the boardroom, office, high school, Starbucks or grocery store, people are texting, tweeting and filming their thoughts and opinions.  \naccording to comscore media metrix, an average 250,000 new users now sign up each day for Facebook. Since rolling out in 2003, Linked i n—which has stood apart from other social media sites by providing a business-focused environment—has more than 55 million registered users spanning nearly 170 industries in 200 countries. a number of factors have contributed to this phenomenon, including ubiquitous broadband i nternet access, affordable mobile devices and the age-old desire to connect with others. For businesspeople, the economic recession and calls for sustainability have increased demand for virtual communications, including telecommuting, virtual conferences, online sales meetings and trade shows.  \namong the findings, our researchers found:  \n• The idea of using social media to extend the event experience is critical to event marketers. more than half of marketers surveyed, or 55 percent, said the strategic use of social media before, during and after events is the most important factor connecting social media and events.  \n• Keynotes and other speakers can play a critical role in boosting pre-event buzz by blogging and tweeting about when and where they are scheduled to speak, as well as soliciting input from followers about presentation topics before an event.  \n• Social media empowers potential registrants and attendees to shape event agendas and play a major role in the creation and distribution of content.  \nBut the true marketing power of social media is not in its technology but in how the technology empowers the user—whether consumer, business professional or in this case, event attendee—to create content and connect with peers around the globe in ways never imaginable just five years ago. this requires a very real paradigm  \nshift from the advertising-led, interruption-based model to a dialogue-driven and community-based model that doesn’t tolerate pitches, but instead provides real-time value in terms of information, ideas and peer-to-peer connections.  \nthis report examines the connection between social media tools, social marketing principles and the discipline of event marketing, focusing on the nexus between them and how that connection can be maximized to improve marketing efficiency and effectiveness.  \n2 | Social Media MeetS event Marketing | copyright ©","cbCaicwPzsGagYzT","https://ap.wps.com/l/cbCaicwPzsGagYzT","pdf",1378350,"English","# Introduction\n## Report findings and key research insights\n## Social media meets event marketing best practices\n# eMI top 10 insights","[{\"question\":\"What relationship does the report describe between social media and event marketing?\",\"answer\":\"The report examines how social media tools and social marketing principles connect to the event marketing discipline, and how that connection can be maximized to improve marketing efficiency and effectiveness.\"},{\"question\":\"What do the report’s findings say about social media and social marketing definitions?\",\"answer\":\"The report cites that 56% define social media as online tools enabling collaboration and conversation, and 63% define social marketing as campaigns designed to connect users and the brand to share opinions, content, and experiences.\"},{\"question\":\"Why does the report emphasize a shift from advertising to dialogue-driven community engagement?\",\"answer\":\"It argues that social media’s true marketing power is not the technology itself, but how it empowers users to create content and connect, requiring real-time value rather than interruption-based pitches.\"}]","EMI Strategic Snapshot - Social Media Meets Event Marketing | PDF",1790100934]