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It specifies communication goals and copywriting constraints, provides an eMERGE Americas lexicon, and describes design intent including Miami-inspired color usage, hexagon shape system, photography principles, and logo construction with allowed alignment options.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/emerge-americas-brand-guidelines-2023/237915/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/emerge-americas-brand-guidelines-2023/237915.png","ImageObject",442,249,{"name":42,"@type":43},"Cipher","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-26","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",14,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What brand values does eMERGE AMERICAS emphasize in its communications?","Question",{"text":63,"@type":64},"The guidelines highlight R.A.I.S.E. values: Resilience, Accountability, Impact, Fulfillment through Soulfulness, and Excellence. These values are meant to guide how the organization communicates and acts.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What tone should the eMERGE AMERICAS brand voice use?",{"text":68,"@type":64},"The brand voice should be confident but not arrogant, savvy but not stodgy, approachable but not overly casual, and authentic without being over the top. It should reflect the tone and personality of all communications.",{"name":70,"@type":61,"acceptedAnswer":71},"What are the key design intent elements for expressing Miami in the brand system?",{"text":72,"@type":64},"The document calls for a Miami-referenced color approach using beach and water blues with bold pink neon-inspired accents, consistent use of the hexagon shape across touchpoints, and photography that prioritizes people as part of a connected community narrative.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},237915,1791719211,{"code":4,"msg":82,"data":83},"success",[84,88,93,97,102,107,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},"Invoices",70,"invoices",{"id":98,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},15,"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social Media",50,"social-media",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},17,"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":55},687208528416,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","BRAND GUIDELINES  \neMERGE AMERICAS  \nOUR MISSION IS TO TRANSFORM MIAMI INTO A GLOBAL TECH  \nHUB . We are audacious, and it motivates every step we take. We believe that the rise of Miami can serve as a gateway  \nand fuel innovation by building out a sustainable, diverse, and inclusive ecosystem.  \n[eMergeAmericas.com](eMergeAmericas.com)  \n2  \nMISSION  \nR . A . I . S . E .  \nRESILIENCE  \nACCOUNTABILITY  \nIMPACT FUL  \nSOULFULNESS  \nEXCELLENCE  \nWe believe in the power of grit and the human spirit to overcome adversity and make one’s dreams a reality.  \nWe are accountable to each other for what we do, and when we are going to do it.  \nWe seek to have a positive social impact on the community and lives we serve.  \nWe do everything with heart, soul, and purpose.  \nWe strive for excellence and won’t rest until we achieve it.  \nB RAN D VALUES  \nBRAN D  \nPERSONALITY  \nINNOVATIVE  \nCREATIVE  \nFAC ILI TAT IVE  \nASPIRATIONAL  \nForward-thinking, cutting-edge, and disruptive. There is strategy, thoughtleadership, and depth to what we do. We are solution-oriented.  \nWe are contemporary in approach—an inspiring source of creative energy and imagination.  \nConnected ness, collaboration, and servant leadership are a part of our DNA. We don’t simply network—we create deep relationships.  \nOur true north is to transform Miami into a model of sustainable and inclusive economic development—not just for Latin America but for the rest of the world.  \neMergeAmericas  \nB RAN D  \nVOICE  \nTo best describe our brand voice, it’s easier to compare what it is to what it isn’t. eMerge America’s brand voice is:  \nConfident but not arrogant  \nSavvy but not stodgy Approachable but not overly casual Authentic but not over the top  \nOur brand voice represents the tone and personality of all communications.  \nCONFIDENT  \nWe communicate with confidence and use a definitive tone, unrelenting in our mission and purpose to connect our audience and foster innovation.  \nSAVVY  \nWe serve as a reliable, professional resource for the tech ecosystem.  \nAPPROACHABLE  \nWe are accessible and take a servant-leadership approach.  \nAUTHENTIC  \neMerge Americas is purposeful, passionate, intentional, and e􀀞 ective.  \nCOMMUNICATION GUIDELINES  \nCOMMUNICATION GOALS  \nConsider voice, focus, and structure of content. Communications should consider not  \njust what we are saying but the medium in which it is being said.  \nCopywriting: word count guidelines  \nEmail subject line 60 characters maximum Web page content Approximately 500 words Headlines 70 characters / 7 words maximum  \nCall To Action (CTA) 15 characters / 3 words maximum / always begin with a verb  \neMerge Americas LEXICON  \nWe use the following words or phrases in our messaging:  \nAMPLIFY BRIDGE CATALYZE CHAMPION  \nCOLLABORATE  \nCOLLABORATION  \nCOLLECTIVE  \nCOMPARATIVE  \nCOMMUNITY  \nCONNECT  \nCONVENE  \nCOUNTERPART  \nCREATE  \nDIVERSE  \nECOSYSTEM ENTREPRENEURIAL  \nEMERGING EXPLORE  \nFOSTER GATEWAY  \nIMPACT  \nINCLUSIVE SUSTAINABLE  \nTHOUGHT-LEADERSHIP  \nCOMMUNICATION HIERARCHY  \nWE BELIEVE IN A SIMPLE AND EFFECTIVE DESIGN PHILOSOPHY ANCHORED BY THE REAL WORLD THAT PUSHES THE LIMITS OF WHAT’S POSSIBLE EACH AND EVERY DAY.  \nMuch like the dauntless entrepreneurial spirit, passionate about adapting to market changes and driven to meet customers where they are, the time has come to refresh our brand to support eMerge America’s evolution from premiere tech tradeshow to a global thought leadership community.  \nTHE  \nENTREPRENEUR  \nROCKSTAR  \nMIAMI AS THE NEW GLOBAL TECH HUB  \nOur focus was resolute—celebrate the idea of the rock star entrepreneur while embracing Miami’s new future as a global tech destination and innovation hub. To do this e􀀞ectively, we must adopt a new design approach that embraces eMerge Americas’ legacy as an OG player in the Miami tech ecosystem. We created clarity by building a communications hierarchy focused on three central themes…  \nOUR COMMUNITY OF CONSTITUENTS  \n• Startups  \n• Enterprises  \n• Investors  \n• ","cbCaioBmAHDdh6jv","https://ap.wps.com/l/cbCaioBmAHDdh6jv","pdf",1834594,39,"English","# Mission\n# Brand Values\n# Brand Personality\n# Brand Voice\n# Communication Guidelines\n## Communication Goals\n## Copywriting Rules\n# eMERGE Americas Lexicon\n# Design Intent\n## Gradient/Color\n## Hexagon Shape\n## Photography\n# Brand Mark\n## Primary Logo (Horizontal/Vertical)","[{\"question\":\"What brand values does eMERGE AMERICAS emphasize in its communications?\",\"answer\":\"The guidelines highlight R.A.I.S.E. values: Resilience, Accountability, Impact, Fulfillment through Soulfulness, and Excellence. These values are meant to guide how the organization communicates and acts.\"},{\"question\":\"What tone should the eMERGE AMERICAS brand voice use?\",\"answer\":\"The brand voice should be confident but not arrogant, savvy but not stodgy, approachable but not overly casual, and authentic without being over the top. It should reflect the tone and personality of all communications.\"},{\"question\":\"What are the key design intent elements for expressing Miami in the brand system?\",\"answer\":\"The document calls for a Miami-referenced color approach using beach and water blues with bold pink neon-inspired accents, consistent use of the hexagon shape across touchpoints, and photography that prioritizes people as part of a connected community narrative.\"}]","eMERGE AMERICAS - Brand Guidelines - 2023 | PDF",1789127926]