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To view a copy of this licence, please visit [https://creativecommons.org/licences/by/4.0/](https://creativecommons.org/licences/by/4.0/. The)[. The](https://creativecommons.org/licences/by/4.0/. The) user is allowed to reuse, share (copy and redistribute), adapt (remix, transform and build upon the original work) as detailed in the licence. The user must clearly credit the ILO as the source of the material and indicate if changes were made to the original content. Use of the emblem, name and logo of the ILO is not permitted in connection with translations, adaptations or other derivative works.  \nAttribution – The user must indicate if changes were made and must cite the work as follows: Embracing  \ndigital in Kenya, Geneva: International Labour Office, 2024. © ILO  \nTranslations – In case of a translation of this work, the following disclaimer must be added along with the attribution: This is a translation of a copyrighted work of the International Labour Organization (ILO). This translation has not been prepared, reviewed or endorsed by the ILO and should not be considered an official ILO translation. The ILO disclaims all responsibility for its content and accuracy. Responsibility rests solely with the author(s) of the translation.  \nAdaptations – In case of an adaptation of this work, the following disclaimer must be added along with the attribution: This is an adaptation of a copyrighted work of the International Labour Organization (ILO). This adaptation has not been prepared, reviewed or endorsed by the ILO and should not be considered an official ILO adaptation. The ILO disclaims all responsibility for its content and accuracy. Responsibility rests solely with the author(s) of the adaptation.  \nThird-party materials – This Creative Commons licence does not apply to non-ILO copyright materials included in this publication. If the material is attributed to a third party, the user of such material is solely responsible for clearing the rights with the rights holder and for any claims of infringement.  \nAny dispute arising under this licence that cannot be settled amicably shall be referred to arbitration in accordance with the Arbitration Rules of the United Nations Commission on International Trade Law (UNCITRAL). The parties shall be bound by any arbitration award rendered as a result of such arbitration as the final adjudication of such a dispute.  \nQueries on rights and licensing should be addressed to the ILO Publishing Unit (Rights and Licensing) at [rights@ilo.org](rights@ilo.org. Information on ILO publications and digital)[. Information on ILO publications and digital](rights@ilo.org. Information on ILO publications and digital) products can [be found at:](be found at: www.ilo.org/publns)[ www.ilo.org/publns](be found at: www.ilo.org/publns).  \n9789220414194 (web PDF)  \nThe designations employed in ILO publications and databases, which are in conformity with United Nations practice, and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the ILO concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitation of its frontiers or boundaries.  \nThe opinions and views expressed in this publication are those of the author(s) and do not necessarily reflect the opinions, views or policies of the ILO.  \nReference to names of firms and commercial products and processes does not imply their endorsement by the ILO, and ","cbCaitZDFlDgxYRW","https://ap.wps.com/l/cbCaitZDFlDgxYRW","pdf",4609488,114,"English","# Introduction\n## Module 1: Digitalization for freelancers, digital entrepreneurs and owners of micro and small businesses\n## Module 2: Making your business and freelancing activity visible online\n## Module 3: Marketing and advertising online\n## Module 4: E-commerce\n## Module 5: Digitalization of business processes","[{\"question\":\"What does the guide cover for freelancers and micro and small business owners?\",\"answer\":\"It covers digitalization fundamentals, choosing and adopting digital tools, building visibility online, digital marketing and advertising, e-commerce, and the digitalization of business processes.\"},{\"question\":\"Why is it important to be visible online?\",\"answer\":\"The guide explains that online visibility helps businesses and freelancers reach and engage audiences more effectively, supporting professional growth and customer discovery.\"},{\"question\":\"How does the guide approach online marketing and advertising?\",\"answer\":\"It distinguishes digital marketing concepts, compares paid and unpaid (organic) approaches, discusses social media advertising, and highlights why an advertising or marketing plan matters while noting limitations of ads alone.\"}]","Embracing digital in Kenya - A practical guide for freelancers, digital entrepreneurs and owners of micro and small enterprises | PDF",1790098149]