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When done correctly, it can significantly improve your brand and help grow your practice. Email typically has a higher conversion rate than other channels, including social media and search engine optimization. In addition, email marketing is very low cost (if not free) . After the initial investment of time and effort to setup your system, the process is easy.  \nFor advisors, the most common and effective format of email marketing is a monthly e-newsletter. E-newsletters let you share a lot of information with Clients and prospects in one easy-to-read document. Even if you generate business through referrals, consistently delivering relevant content to the inboxes of Clients and centers of influence will keep you top of mind and demonstrate your expertise. It’s all about adding value to build trust and long-term relationships.  \nThe important part is understanding how to send messages that your audience not only wants to read, but that they enjoy. This guide will show you what works, so that you can build a subscriber base and a loyal following.  \nAs you plan your own email marketing initiatives, ensure you’re in full compliance with Canada’s anti-spam legislation (CASL) .  \n1 “The ultimate list of marketing statistics for 2020,” HubSpot.  \n1  \n3  \n4  \n5  \n6  \n7  \n8  \n9  \n10  \n11  \nCONTENTS  \nTABLE OF  \nChoose an email service provider Develop an email template Start with a strong subject line Write engaging content  \nBuild your subscriber list  \nSegment your subscribers  \nConsider timing  \nTrack email analytics  \nHarness the power of email marketing  \nWe Help. You Grow.  \nCHOOSE AN EMAIL SERVICE PROVIDER  \nFind a service provider to help you manage and segment your contacts, automate emails, and more importantly, track metrics to measure results. Look for a platform that offers a media library with editorial pieces as well as video and infographic content that can be tailored to your audience.  \nWe suggest exploring HubSpot, Mailchimp, AWeber, Constant Contact and GetResponse. * Lead Pilot is another great platform, built specifically for advisors. With Lead Pilot, you and your team can collaborate to deploy robust email campaigns from an intuitive dashboard. This provider also offers social media scheduling and branded landing pages for maximum engagement.  \n* References to products of these companies are suggestions only and do not necessarily constitute or imply an endorsement.  \n3  \nDEVELOP AN  \nEMAIL TEMPLATE  \nCreate a solid template to attract Clients and prospects. Most service providers are stocked with templates to choose from, so you can select an appropriate design. Add your text, logo, brand colours, and stock images or custom photography.  \nYour template should also include an unsubscribe mechanism in accordance with Canada’s anti-spam legislation (CASL) . *  \nSender name  \nWho will your email come from? A message from an individual, rather than a  \n firm, feels more personal and urgent. For example,“Pat Smith, Anchor Financial” is  \nmore engaging than “Anchor Financial,”especially if the recipient is a prospect.  \n* Ensure you are in full compliance with Canada’s anti-spam legislation (CASL) when sending an email that relates to any commercial activity.  \nWe Help. You Grow. 4  \n5  \nSTART WITH A STRONG SUBJECT LINE  \nThe subject line is arguably the most important part because it determines whether a Client will open and read the email at all. In fact, 35% of email recipients open email based on the subject line alone.2  \n• 45 characters or less  \n• Action-oriented  \n• Leading with recipient name, e. g. , “John, access your retirement planning to","cbCaiutdS0CLjtv2","https://ap.wps.com/l/cbCaiutdS0CLjtv2","pdf",1456246,"English","# WHY EMAIL MARKETING?\n# CHOOSE AN EMAIL SERVICE PROVIDER\n# DEVELOP AN EMAIL TEMPLATE\n## Sender name\n# START WITH A STRONG SUBJECT LINE\n# WRITE ENGAGING CONTENT","[{\"question\":\"Why do advisors use email marketing, and what benefits does it provide?\",\"answer\":\"Email marketing is a simple but powerful tactic that can improve brand growth and help generate leads. It often delivers higher conversion rates than many other channels while remaining low cost after initial setup.\"},{\"question\":\"What should an email template include to comply with Canada’s anti-spam rules?\",\"answer\":\"The template should include an unsubscribe mechanism in accordance with Canada’s anti-spam legislation (CASL). The guide also stresses full CASL compliance when sending emails tied to commercial activity.\"},{\"question\":\"How can advisors create strong subject lines that increase open rates?\",\"answer\":\"The guide recommends keeping subject lines to 45 characters or less, using action-oriented wording, and leading with the recipient name. It also suggests avoiding spam-trigger words and using emojis strategically to increase opens.\"}]","Email Marketing Guide For Top Advisors - Email Marketing Fundamentals - Strategy and Compliance | PDF",1789269078]