[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-253943-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-253943-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","email-marketing-benchmarks-best-practices-a-marketers-guide-to-best-in-class-email-campaigns","Email Marketing Benchmarks & Best Practices - A Marketer’s Guide to Best-in-Class Email Campaigns","","Email Marketing Benchmarks & Best Practices outlines how marketers can design high-performing email programs using proven cadence, timing, segmentation, and personalization tactics. The guide supports decision-making with consumer and brand usage statistics, subscription and list-management recommendations, and practical direction for welcome, abandoned cart, win-back, and automated lifecycle campaigns. It also addresses sender-name optimization, content and formatting, images and video, calls to action, mobile strategy, key performance benchmarks, retention tactics, and common email marketing mistakes.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/email-marketing-benchmarks-best-practices-a-marketers-guide-to-best-in-class-email-campaigns/253943/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/email-marketing-benchmarks-best-practices-a-marketers-guide-to-best-in-class-email-campaigns/253943.png","ImageObject",442,249,{"name":42,"@type":43},"Jordan Avery","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-29","2026-09-13",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",19,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What data does the guide use to justify email marketing?","Question",{"text":63,"@type":64},"It includes consumer and brand statistics such as daily email checking frequency, how email influences buying habits, and email’s share of sales and marketing spend. It also compares typical email open rates with social engagement rates.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How does the guide recommend calculating subscriber value and email ROI?",{"text":68,"@type":64},"It provides a subscriber value formula: (Revenue Generated from Email Campaigns - Cost of Email Marketing) divided by the number of subscribers. It also explains that ROI depends on industry and email type, then cites research ranges and specific examples.",{"name":70,"@type":61,"acceptedAnswer":71},"Which email campaign types are covered with best practices?",{"text":72,"@type":64},"The table of contents highlights welcome emails, abandoned cart campaigns, win-back campaigns, and email automation. It further expands into segmentation, sender-name optimization, content, formatting, media, and calls to action.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},253943,1791742653,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":141,"read_time":142},1099523882367,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Email Marketing Benchmarks & Best Practices  \nA Marketer’s Guide to Best-in-Class Email Campaigns  \nCopyright © 2024 Amplify Marketing Services LLC  \n[https://www.amplifymarketers.com/](https://www.amplifymarketers.com/)  \nTable of Contents  \n1.  The Importance of Email Marketing  \n2.  The Value of Email Marketing  \n3.  Best Practices for Email Cadence & Frequency  \n4.  Best Practices for Timing Email Sends  \n5.  Best Practices for Subscription Preferences  \n6.  The Importance of Email Personalization  \n7.  Benchmarks for Welcome Emails  \n8.  The Importance of Abandoned Cart Campaigns  \n9.  Best Practices for Win-Back Campaigns  \n10.  Best Practices for Email Automation  \n11.  Best Practices for Email List Segmentation  \n12.  Best Practices for Sender Name Optimization  \n13.  Best Practices for Email Content  \n14.  Best Practices for Email Formatting  \n15.  Best Practices for Images and Video in Email  \n16.  Best Practices for Calls to Action in Email  \n17.  The Importance of a Mobile Email Strategy  \n18.  Email Benchmarks  \n19.  Best Practices for Increasing CTOR  \n20.  Best Practices for Retention  \n21.  Twenty-Seven Major Email Marketing Mistakes  \n22. Additional Thoughts  \n23.  Links to More Free Content from Amplify  \nCopyright © 2024 Amplify Marketing Services LLC  \n[https://www.amplifymarketers.com/](https://www.amplifymarketers.com/)  \nChapter 1: The Importance of Email Marketing  \nFor consumers  \n● 4 billion people worldwide use email. ( [https://blog.hubspot.com/marketing/email](https://blog.hubspot.com/marketing/email)marketing-stats)  \n● 319 billion emails are sent and received each day. ( [https://www.radicati.com/wp/wp](https://www.radicati.com/wp/wp)content/uploads/2020/12/Email-Statistics-Report-2021-2025-Executive-Summary.pdf)  \n● 84.3% of people check their email at least once per day.  \n( [https://blog.hubspot.com/marketing/email-marketing-stats](https://blog.hubspot.com/marketing/email-marketing-stats))  \n● 58% of people check email before they do anything else in the morning.  \n( [https://blog.hubspot.com/marketing/email-marketing-stats](https://blog.hubspot.com/marketing/email-marketing-stats))  \n● 58% of people check their email more than 20 times per day.  \n( [https://blog.hubspot.com/marketing/email-marketing-stats](https://blog.hubspot.com/marketing/email-marketing-stats))  \n● 59% of people report that email influences their buying habits.  \n( [https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/](https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/))  \n● 50% of people report buying something from an email at least once per month.( [https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/](https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/))  \n● Email is the preferred way people want to stay up to date with a brand: 55% prefer email, compared to17% preferring texting and 14% preferring Facebook.  \n( [https://www.constantcontact.com/blog/email-marketing-research-and-statistics/](https://www.constantcontact.com/blog/email-marketing-research-and-statistics/))  \n● The average email open rate is much higher than the average social media engagement rate: 22 .86% compared to 0 .58% . (  [https://optinmonster.com/is-email](https://optinmonster.com/is-email)marketing-dead-heres-what-the-statistics-show/)  \nFor brands  \n● 64% of businesses use email marketing. ( [https://blog.hubspot.com/marketing/email](https://blog.hubspot.com/marketing/email)marketing-stats)  \n● 37% of brands are increasing their investment in email marketing.  \n( [https://blog.hubspot.com/marketing/email-marketing-stats](https://blog.hubspot.com/marketing/email-marketing-stats))  \n● 31% of marketers are involved in email marketing in some way.  \n( [https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report))  \n● On average, email marketing is","cbCaidu7sZlMsMdY","https://ap.wps.com/l/cbCaidu7sZlMsMdY","pdf",3385866,71,"English","# The Importance of Email Marketing\n# The Value of Email Marketing\n# Best Practices for Email Cadence & Frequency\n# Best Practices for Timing Email Sends\n# Best Practices for Subscription Preferences\n# The Importance of Email Personalization\n# Benchmarks for Welcome Emails\n# The Importance of Abandoned Cart Campaigns\n# Best Practices for Win-Back Campaigns\n# Best Practices for Email Automation\n# Best Practices for Email List Segmentation\n# Best Practices for Sender Name Optimization\n# Best Practices for Email Content\n# Best Practices for Email Formatting\n# Best Practices for Images and Video in Email\n# Best Practices for Calls to Action in Email\n# The Importance of a Mobile Email Strategy\n# Email Benchmarks\n# Best Practices for Increasing CTOR\n# Best Practices for Retention\n# Twenty-Seven Major Email Marketing Mistakes\n# Additional Thoughts\n# Links to More Free Content from Amplify","[{\"question\":\"What data does the guide use to justify email marketing?\",\"answer\":\"It includes consumer and brand statistics such as daily email checking frequency, how email influences buying habits, and email’s share of sales and marketing spend. It also compares typical email open rates with social engagement rates.\"},{\"question\":\"How does the guide recommend calculating subscriber value and email ROI?\",\"answer\":\"It provides a subscriber value formula: (Revenue Generated from Email Campaigns - Cost of Email Marketing) divided by the number of subscribers. It also explains that ROI depends on industry and email type, then cites research ranges and specific examples.\"},{\"question\":\"Which email campaign types are covered with best practices?\",\"answer\":\"The table of contents highlights welcome emails, abandoned cart campaigns, win-back campaigns, and email automation. It further expands into segmentation, sender-name optimization, content, formatting, media, and calls to action.\"}]","Email Marketing Benchmarks & Best Practices - A Marketer’s Guide to Best-in-Class Email Campaigns | PDF",1789272154,25]