[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-376419-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-376419-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","email-calendar-tip-sheet","Email Calendar - Tip Sheet","","Guide for navigating an email calendar template, explaining what an email calendar is, why it supports effective e-blast planning, and how to use built-in filters and automatic calculations. Covers reporting relevance to marketing evaluation by tracking open and click performance and adjusting efforts for better results. Includes practical use for a housing counselor, plus a glossary defining categories, clicks, opens, open rate, total delivered, total sent, and bounced emails.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/email-calendar-tip-sheet/376419/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/email-calendar-tip-sheet/376419.png","ImageObject",442,249,{"name":42,"@type":43},"8796093062539","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-24",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",10,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is an email calendar used for?","Question",{"text":63,"@type":64},"It provides an at-a-glance view of all emails scheduled for the coming week, month, or year, helping you plan and track what you send.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How are Open Rate and Click Through Rate calculated in the template?",{"text":68,"@type":64},"The template includes reporting formulas: columns G and I automatically calculate Open Rate and Click Through Rate once you enter real numbers.",{"name":70,"@type":61,"acceptedAnswer":71},"What does “bounced” mean in the glossary?",{"text":72,"@type":64},"A bounced email was sent but never received because it cannot receive messages, such as when an email immediately returns a “Cannot deliver” reply.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},376419,1791726988,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":11,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":26,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":22},8796093062539,"EMAIL CALENDAR – TIP SHEET  \nThe following guide will help you navigate the email calendar template. It answers some basic questions about the template and provides you with a glossary to help you better understand what marketers look for when they evaluate the success of their email marketing.  \nWhat is an email calendar?  \nAs the name suggests, an email calendar is an at-a-glance view of all the emails you have scheduled for the coming week, month, or even year.  \nWhy should I use an email calendar for my e-blasts?  \nEmail calendars are incredible tools for a few reasons. First and foremost, it lets you see everything you will be sending and to who you will be sending. That means you can easily see if you’re sending a group too many emails, or not enough. Beware of email fatigue – if you send too many emails to someone, they’ll stop opening them!  \nEmail calendars can also provide you with important reporting tools. We have configured this template to include important reporting formulas – all you have to do is enter in the real numbers! Columns G and I will automatically calculate your Open Rate and Click Through Rate.  \nSpeaking of ease, this calendar allows you to go back and quickly search which categories you have sent messages to, thanks to the filter above column C.  \nLastly, as you plan for your emails in 2019, you can use your 2018 calendar as a planner!  \nHow do I use the calendar?  \nIt’s simple! All you have to do is enter information into each cell. Where appropriate, the calendar will automatically calculate percentages. Additionally, the very bottom of the calendar includes a “Totals” row. This will automatically calculate totals for each of the columns above. This is important for accurately calculating your overall open and click through rates.  \nWhy is reporting important?  \nA critical part of marketing is evaluation – you put in all of this effort to build up an email database, as well as write and send emails. See how they are performing! By tracking your performance, you can learn what works well or what isn’t as successful. Then, you can tweak your efforts to match what is most successful and continue to see more success in the future.  \nHow will this help me as a housing counselor?  \nA goal without a plan is just a wish – by planning out your email marketing efforts, you can achieve your goals as a housing counselor! Evaluating your hard work in marketing will also let you see what’s working. As you branch out into new parts of your service area, you can replicate what has been successful for more streamlined success.  \nGLOSSARY  \nCategory: In this column, enter in the category you would label your email as. Examples are listed in the email calendar template, such as “Development,” or “Communications.”  \nClicks: This refers to the number of total link clicks in your email. Most email clients, such as Constant Contact or MailChimp, will tell you how many clicks you received per link.  \nEMAIL CALENDAR – TIP SHEET  \nClick through rate (CTR) : The percentage of people who both opened your email and clicked on one or more links within your email. This is your most engaged group – pay attention to them!  \nOpens: The number of unique users who opened your email. These people liked your subject line and decided to open your email! They are engaged, and care about what you have to say.  \nOpen Rate: The percentage of people who opened your email. This is calculated by dividing Opens by Total Delivered. If you send an email to 100 people and 24 open it, your open rate is 24% .  \nTotal Delivered: The amount of emails that reached a working inbox. Sometimes, people write down the wrong email, or it is inactive because they no longer work at an organization. No matter the reason, the amount of emails you send (see below) is often slightly higher than the ones that were actually delivered.  \nYou can improve your open rate percentage by cleaning up your list and removing bounced emails (see below) .  \nTotal Sent: This ","cbCaivDYlI7cYl1S","https://ap.wps.com/l/cbCaivDYlI7cYl1S","pdf",140560,"English","# Email Calendar - Tip Sheet\n## What an email calendar is and why to use it\n## How to use the calendar\n## Why reporting is important\n## How it helps a housing counselor\n## Glossary (categories, clicks, opens, rates, totals, bounced)","[{\"question\":\"What is an email calendar used for?\",\"answer\":\"It provides an at-a-glance view of all emails scheduled for the coming week, month, or year, helping you plan and track what you send.\"},{\"question\":\"How are Open Rate and Click Through Rate calculated in the template?\",\"answer\":\"The template includes reporting formulas: columns G and I automatically calculate Open Rate and Click Through Rate once you enter real numbers.\"},{\"question\":\"What does “bounced” mean in the glossary?\",\"answer\":\"A bounced email was sent but never received because it cannot receive messages, such as when an email immediately returns a “Cannot deliver” reply.\"}]","Email Calendar - Tip Sheet | PDF",1790219063]