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base yours on (AP, etc.)?\nResource:\nLinks to additional content\nLink one:\nLink two:\nLink three:\nGeneral Writing Best Practices\nWhat voice should you be writing in:\nExample\nWhat tenses should you be writing in:\nExample\nWhat POV should you be writing in:\nExample\nInternal Jargon Translations\nList out any internal jargon the company may use and the text that should go into any content that is being read by your customers.\nBrand Terminology\nOur Target Audience\nShort paragraph explaining who our target audience is\nAudience Persona Number One\nDemographics\nHobbies\nInterests\nAdditional Info\nAdd stock photography (optional)\nVoice, STyle and Tone\nOur brand voice is:\n{Adjective} but not {Adjective}\nExample: Our brand is professional but not boring\nBrand Voice Statement:\nBrand Tone Statement\nBrand Style Guidelines\nContent Types + Standards\nThe content type we will create are:\nContent Type One\nStandards of Performance\nContent Type Two\nStandards of Performance\nContent types we won’t create (right now)\nContent Type One\nContent Type Two\nContent Type Three\nFormatting Guidelines\nWhen to use H2 Headers\nExample\nWhen to use H3 Headers\nExample\nWhen to use bold/italicized text\nExample for bold text\nExample for italicized text\nBest practices for hyperlinking text\nOne\nTwo\nThree\nImagery\nWhat types of images are in our content:\nWhere does image credit and captions go\nInsert a mock design of where captions should be placed under images and where and how image credit needs to be listed.\nContent Image Sizes\nDesign Elements\nColor Palette\nHEX Code:\t\t\t\t\tHex Code:\t\t\t\t\tHex Code:\u000bRGB:\t\t\t\t\t\tRGB:\t\t\t\t\t\tRGB:\nTypography\nHeader font\nSubheader font\nStandard font\nCurrent Logo\nAttach file or link to where current logo is stored.\nContent Type:\nInclude illustration of where logo needs to be placed.\nContent Type:\nInclude illustration of where logo needs to be placed.\nContent Type:\nInclude illustration 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