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It covers consistent university writing approaches, guidance from the CWRU Editorial Style Guide, and key accessibility requirements for emails, PDFs, websites, links, digital screens, images, and headings. It also provides submission timelines and editorial expectations for The Daily, feature articles, digital screen slides, and magazine editorial content, including photo and caption use and correctness checks for spelling and titles/departments.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/editorial-guide-updated-2023-dental-school-communications/378397/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/editorial-guide-updated-2023-dental-school-communications/378397.png","ImageObject",442,249,{"name":88,"@type":89},"Margaret","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-17","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What accessibility principles must be followed for digital communications?","Question",{"text":108,"@type":109},"Content must be accessible and usable by all users. 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University Marketing and Communications ( UMC) has compiled this list of best practices for sharing content with our campus community as consistency and continuity of presentation improves the effectiveness of our messages.  \nThe  CWRU Editorial Style Guide provides guidance on and examples of topics regularly covered in university publications, including alumni affiliations, dates and times, capitalizations, titles and more. Please reference the guide for a better understanding of how we approach writing at the university.  \nAccessibility: Whether designing a PDF to share with a colleague or an email to send across campus, everything we create needs to be accessible and usable by all. For content to be considered accessible, all people must be able to obtain the same information fully, equally and independently, regardless of their abilities. As a reminder: A disability isn’t always visible, and it may be temporary or situational (e.g., not being able to view graphics on an electronic device when they won’t load) .  \nWe ensure our communications are accessible in the following ways, among others:  \n● Text color must contrast with the background color so it is visible for all users.  \n● Fliers: We don't include fliers in any of our digital communications because they aren’t accessible in this format. Readability is an issue because they don't scale well on mobile devices, and research shows they do not perform well.  \n● Images: Avoid using text on images; image files must include alt text and be high enough resolution that they maintain clarity when zoomed in upon.  \n● When building web pages, headings ( H1-H6) must be used in order to provide structure to a page and allow devices to navigate the content properly.  \n● Text with links embedded should provide context as to what the user will find when they navigate to the page (e.g.,“Search our directory” or “Learn about us” are more descriptive than “Click here”) .  \n● Don’t use the same call to action (e.g.,“Read more ”) more than once on a page, if they’re pointing to different links. Doing so confuses navigation on a page as screen readers will assume both links drive to the same content.  \nAdditional information is available on the university’s digital accessibility website.  \nThe Daily: The Daily publishes content relevant to a broad spectrum of the university community. All members of the campus community can  submit an announcement to The Daily but are encouraged to review the editorial guidelines before sharing.  \nEvents, Campus Updates, Faculty & Staff and Student Life listings must all be open to and of interest to members of the community from more than just one school. All submissions must be received at least three to five business days in advance of the preferred run date.  \nFeature articles are written by the UMC team and must have broad editorial interest and a strong news peg.  \nDigital screens: The screens located throughout campus serve as a useful tool for disseminating information about news and events of interest to students, faculty and staff. Consistency and continuity of presentation helps improve the effectiveness of that communication. To that end, UMC has assembled a list of best practices for the slides displayed on digital screens.  \n● Please submit slides to Jean Seneff at least one week before you would like it to be posted.  \n● Create your slide using one of these templates.  \n● If available, include an image that does not include text ( logos are an exception) .  \n● Limit words so each slide is readable in under 10 seconds.  \n● For slides promoting events, please include the following information:  \n○ Name of event, occurrence, activity or happ","cbCait04ECoFFvlQ","https://ap.wps.com/l/cbCait04ECoFFvlQ","pdf",186402,7,"English","# Accessibility\n## Communications across channels (PDF, email, web)\n# The Daily\n## Submission timelines and editorial focus\n# Digital screens\n## Slide templates and event details\n# Editorial content\n## Faculty, staff, and student news and photos","[{\"question\":\"What accessibility principles must be followed for digital communications?\",\"answer\":\"Content must be accessible and usable by all users. Text color should contrast with the background, images should include alt text and be high enough resolution for clarity when zoomed, and web pages must use headings in order (H1-H6) to provide structure for navigation.\"},{\"question\":\"How should links and calls to action be written on a page?\",\"answer\":\"Links with embedded text should provide context about what users will find after navigation. Avoid using the same call to action pointing to different links, since screen readers may assume both links lead to the same content.\"},{\"question\":\"What are the requirements and timing for submitting information to The Daily?\",\"answer\":\"Members of the campus community can submit announcements, but should review editorial guidelines first. Events and listings must be relevant beyond a single school, and submissions should be received at least three to five business days before the preferred run date.\"}]","Editorial Guide Updated 2023 - Dental School Communications | PDF",1790229882]