[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239497-105":53,"doc-detail-239497-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","eac-communications-101-toolkit-election-communications","EAC Communications 101 Toolkit - Election Communications","","The EAC Communications 101 Toolkit provides election officials with customizable guidance to design communication and public relations strategies across election cycles. It addresses the need for continuous, factual messaging in a digital environment where local officials compete for attention and misinformation can erode public trust. The toolkit includes a Communications 101 booklet, a social media calendar template, and example press releases, supporting transparency, audience engagement, consistent branding, event planning, and effective data-informed outreach.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/eac-communications-101-toolkit-election-communications/239497/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/eac-communications-101-toolkit-election-communications/239497.png","ImageObject",442,249,{"name":88,"@type":89},"Stanley","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-02","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",19,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of the Communications 101 Toolkit?","Question",{"text":109,"@type":110},"The toolkit helps election officials develop materials on topics that affect election operations, education, and outreach. It provides guidance for communication and public relation strategies that can be customized to each office’s needs.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What resources are included in the Communications 101 Toolkit?",{"text":114,"@type":110},"The toolkit includes a Communications 101 booklet, a social media calendar template, and example press releases, along with related EAC resources.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the toolkit advise election officials to communicate during an election cycle?",{"text":118,"@type":110},"It emphasizes continuous, factual communication to clarify misconceptions, support transparency, dispel rumors, and maintain public confidence in the credibility of electoral systems.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},239497,1791327291,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},2336477405376,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","EAC Toolkits  \nTo assist election officials in developing materials about a wide variety of topics that affect their operations, education, and outreach, the U.S. Election Assistance Commission (EAC) aims to provide toolkits that can be used by elections offices. Many of the resources in the toolkit below are customizable to various degrees, depending on what the elections office needs.  \nUsing the Communications 101 Toolkit  \nElections are highly local, decentralized activities, with varying laws and rules in every state. Election officials throughout the nation continue to be the ultimate authority on the election administration process ensuring voters and candidates know how to successfully participate. However, traditional news outlets and staff are shrinking, and social media platforms have benefits as well as challenges as local election officials compete for voters’ attention in this digital informational environment. By actively providing factual information, election officials can help mitigate false narratives and give the public the information they need to maintain confidence in the credibility of electoral systems.  \nElections are in the spotlight more than ever, and the public receives information about the election process from multiple outlets. In today’s climate, effective communication is particularly necessary to clarify misconceptions about elections. Managing and preparing for any election requires election officials to pursue continuous communication efforts, rather than one-off attempts. The EAC created this toolkit to provide guidance to election officials when developing their communication and public relation strategies.  \nThe Communications 101 Toolkit includes:  \n• Communications 101 Booklet  \n• Social Media Calendar Template  \n• Example Press Releases  \n• EAC Resources  \nCreating a communications plan is an essential undertaking for every election office. While these efforts take time and resources, an effective communications plan will save voters and election officials time during critical points in the election cycle. This efficiency in messaging provides voters with better customer service and helps voters to participate in the electoral process.  \nCommunication fosters transparency and allows election officials to educate the public about voting requirements, important dates and deadlines, polling locations, and more. Election officials play a critical role in dispelling rumors or misleading information that may undermine public trust in the electoral process. It is important that officials maintain continuous communications to build trust and recognition of their offices as trusted messengers to the public.  \nCommunication 101 Booklet  \nA well-planned communication strategy can help election officials proactively share accurate election information, important deadlines, procedures, and any potential challenges or changes that may arise with the public. The Communication 101 Booklet includes sections on the following areas of developing a communications strategy:  \n• Why do we Need PR?  \n• PR Tactics  \n• Why Planning is Critical  \n• What Makes News?  \n• Finding the Right Journalist  \n• Rules for Engaging with the Media  \n• Importance of Consistent Branding and Messaging  \n• Tailoring Messages to Your Community  \n• Exploring Avenues Beyond Traditional Media for PR and Marketing  \n• Running Events  \n• How to Use Data  \n• Budgeting  \nCover of Communications 101 Guidebook  \nThe strategies in this guidebook can assist election officials to be better prepared to quickly disseminate accurate information, address concerns, and provide guidance to voters and the public. The Communication 101 Guidebook can be found on the EAC website at: [https://www.eac.gov/election](https://www.eac.gov/election)officials/toolkits  \nSocial Media Calendar Template  \nA social media calendar provides a framework for election officials to strategically plan their social media content and activities throughout an election c","cbCaio3Z2C0yQFxy","https://ap.wps.com/l/cbCaio3Z2C0yQFxy","pdf",584990,"English","# Using the Communications 101 Toolkit\n## Communications planning and continuous outreach\n# Communication 101 Booklet\n## PR needs and tactics\n## Media engagement rules and branding\n## Community tailoring and event planning\n## Using data and budgeting\n# Social Media Calendar Template\n## Strategic scheduling and engagement\n# Example Press Releases\n## Best practices for clarity and coverage","[{\"question\":\"What is the purpose of the Communications 101 Toolkit?\",\"answer\":\"The toolkit helps election officials develop materials on topics that affect election operations, education, and outreach. It provides guidance for communication and public relation strategies that can be customized to each office’s needs.\"},{\"question\":\"What resources are included in the Communications 101 Toolkit?\",\"answer\":\"The toolkit includes a Communications 101 booklet, a social media calendar template, and example press releases, along with related EAC resources.\"},{\"question\":\"How does the toolkit advise election officials to communicate during an election cycle?\",\"answer\":\"It emphasizes continuous, factual communication to clarify misconceptions, support transparency, dispel rumors, and maintain public confidence in the credibility of electoral systems.\"}]","EAC Communications 101 Toolkit - Election Communications | PDF",1789149695]