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The purpose of this document is to make it easier for trainers or participants to find and print all exercises.  \nPreconditions:  \nParticipants need to access Facebook Insights of at least one Facebook page, as well as to Twitter Analytics of at least one Twitter account to complete these worksheets. Twitter Analytics can be activated during the workshop if the participant knows the Twitter account password. However, access to Facebook Insights can only be given by an existing Facebook page administrator.  \nDW Akademie Social media analytics  \nCH E CK L I S T  \nGoal: Participants and the workshop facilitator develop a shared understanding of where the main gaps are for this group. The exercise also helps participants understand how well developed their organization’s capacity is compared to other participants and provides an opportunity to learn from each other.  \nTask: Identify which elements of the checklist you have in place to successfully organize your social media analytics activities. Share your gaps with the workshop facilitator, who may collect them on a flip board. If used as an energizer: the facilitator asks participants to walk/run to different parts of the room depending on whether one of the checklist items is in place.  \nChecklist: Organizing Social Media Analytics  \nDo you have the following in place?  \nA desktop or laptop computer with Internet access  \nA spreadsheet program such as Excel, OpenOffice Calc or Google Sheets  \nA designated person who will analyze the numbers. At the very least, this person should be able to dedicate two hours per week on this task. You should also have a second person as a backup if the other person gets sick or decided to leave your company.  \nClearly defined goals and metrics for your social media activities  \nAn agreed reporting frequency, for example at the beginning of every month  \nA person who can make decisions based on these reports.  \nDW Akademie Social media analytics  \nWO R K S H E E T  \nGoal: Participants actively reflect on why they are using social media for their business and learn about defining goals by listening to the answers given by other participants. Participants and the workshop facilitator learn about shared goals within the group as well as unusual approaches to social media.  \nTask: Answer the questions for your media outlet, together with a colleague if relevant. Share your answers with the group.  \nExercise 1: Guiding questions  \nWhy is your media outlet using social media?  \nWhat does success on social media look like for you?  \n\n|  |\n| --- |\n|  |\n|  |\n|  |\n|  |\n\nDW Akademie Social media analytics  \nD I G I TA L A N A LY T I C S : W O R K S H E E T S A N D T E M P L AT E S  \nWO R K S H E E T  \nGoal: Participants are able to identify S. M.A. R.T criteria and can apply the methodology for their own work.  \nTask: In teams of two, circle and label the words or phrases that make these goals S. M.A. R.T. Each example can contain some of the S. M.A. R.T criteria multiple times and some words or phrases can be connected to more than one S. M.A. R.T criterion. Discuss your findings with the group. Optional: Define a S. M.A. R.T goal for your own work.  \nExercise 2: Find the S.M.A.R.T. criteria  \nIn the good examples on this page, find the parts that make the goals specific, measurable, attainable, relevant and timely (S. M.A. R.T.) .  \nCircle and label the words or phrases that make these goals S. M.A. R.T. Each example can contain ","cbCaivg3Gqw2afKX","https://ap.wps.com/l/cbCaivg3Gqw2afKX","pdf",737409,"English","# Organizing Social Media Analytics\n## Checklist: Organizing Social Media Analytics\n# Worksheet: Guiding questions\n## Exercise 1: Guiding questions\n# Digital Analytics: Worksheets and Templates\n## Worksheet: Find the S.M.A.R.T. criteria\n## Exercise 2: Find the S.M.A.R.T. criteria\n# Worksheet: Who are you reaching on Facebook?\n## Exercise 3: Who are you reaching on Facebook?","[{\"question\":\"What preconditions are required to complete these worksheets?\",\"answer\":\"Participants need access to Facebook Insights for at least one Facebook page and Twitter Analytics for at least one Twitter account. Twitter Analytics access can be activated during the workshop if the account password is available, while Facebook Insights can only be provided by a Facebook page administrator.\"},{\"question\":\"What is the purpose of the social media analytics checklist?\",\"answer\":\"The checklist helps participants and the workshop facilitator build a shared understanding of the group’s main gaps, compare organizational capacity across participants, and learn from each other’s approaches.\"},{\"question\":\"How do participants apply the S.M.A.R.T. methodology in the exercises?\",\"answer\":\"Participants identify and label words or phrases that correspond to S.M.A.R.T. criteria in given examples, then optionally define a S.M.A.R.T. goal for their own work. They discuss findings with the group in teams.\"}]","DW Akademie Social Media Analytics - Worksheets and Templates - Exercises | PDF",1789272658]