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The document presents an executive summary, research methodology, and high-level takeaways, followed by concrete recommendations. It evaluates the situation through a detailed SWOT analysis, then documents survey results across DC residency, ward representation, age and gender, ethnicity, domestic profiles, and Anacostia River potential. Additional sections cover program participation, target demographic priorities, focus groups, affinity roundtables, and final takeaways.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/doee-nra-marketing-market-research-report-62519/253048/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/doee-nra-marketing-market-research-report-62519/253048.png","ImageObject",442,249,{"name":88,"@type":89},"Adam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-20","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What topics does the report cover before the analysis begins?","Question",{"text":108,"@type":109},"The report includes an executive summary, research methodology, high-level takeaways, recommendations, and additional considerations before presenting the SWOT analysis and findings.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How are the marketing findings evaluated?",{"text":113,"@type":109},"Findings are evaluated using a SWOT analysis and then supported by survey results across multiple demographics and local factors, followed by program participation and target demographic priorities.",{"name":115,"@type":106,"acceptedAnswer":116},"What qualitative research does the report include?",{"text":117,"@type":109},"The report includes focus groups with numbered sections, takeaways for those discussions, and affinity roundtables to capture qualitative insights.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253048,1789264076,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":140},1374404737137,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Address  \nP.O. Box 73204 Washington, DC 20056  \nPhone  \nP : 202.900.9450  \n Email  \n[info@tomahwares.com](info@tomahwares.com)  \nTOMAHWARES  \nDOEE NRA MARKETING  \nMarket Research Report  \nPrepared for :  \nDOEE  \nTable of Contents  \nExecutive Summary ................................................................................................................................................................................... 3  \nMethodology ........................................................................................................................................................................................ 4  \nResearch Results: High-Level Takeaways .............................................................................................................................................. 4  \nRecommendations................................................................................................................................................................................ 5  \nAdditional Considerations .................................................................................................................................................................... 6  \nSWOT Analysis ........................................................................................................................................................................................... 7  \nStrengths: What’s Working................................................................................................................................................................... 8  \nWeaknesses: What’s Not Working ....................................................................................................................................................... 8  \nOpportunities ....................................................................................................................................................................................... 9  \nThreats................................................................................................................................................................................................ 10  \nSurvey Results: ........................................................................................................................................................................................ 11  \nDC Residency...................................................................................................................................................................................... 12  \nWard Representation......................................................................................................................................................................... 12  \nAge and Gender ................................................................................................................................................................................. 13  \nEthnicity ............................................................................................................................................................................................. 14  \nDomestic Profiles ............................................................................................................................................................................... 15  \nAnacostia River Potential .................................................................................................................................................................. 17  \nProgram Participation........................................................................................................................................................................ 19  \nTarget Demographic Priorities ........................................................................................................................................................... 21  \nFocus Groups ","cbCaiuSCHmkbBo5V","https://ap.wps.com/l/cbCaiuSCHmkbBo5V","pdf",9854097,53,"English","# Executive Summary\n# Methodology\n# Research Results: High-Level Takeaways\n# Recommendations\n# Additional Considerations\n# SWOT Analysis\n## Strengths: What’s Working\n## Weaknesses: What’s Not Working\n## Opportunities\n## Threats\n# Survey Results:\n## DC Residency\n## Ward Representation\n## Age and Gender\n## Ethnicity\n## Domestic Profiles\n## Anacostia River Potential\n## Program Participation\n## Target Demographic Priorities\n# Focus Groups\n## Takeaways\n# Summary of Findings\n## Focus Group #1\n## Focus Group #2\n## Focus Group #3\n# Affinity Roundtables","[{\"question\":\"What topics does the report cover before the analysis begins?\",\"answer\":\"The report includes an executive summary, research methodology, high-level takeaways, recommendations, and additional considerations before presenting the SWOT analysis and findings.\"},{\"question\":\"How are the marketing findings evaluated?\",\"answer\":\"Findings are evaluated using a SWOT analysis and then supported by survey results across multiple demographics and local factors, followed by program participation and target demographic priorities.\"},{\"question\":\"What qualitative research does the report include?\",\"answer\":\"The report includes focus groups with numbered sections, takeaways for those discussions, and affinity roundtables to capture qualitative insights.\"}]","DOEE NRA Marketing - Market Research Report - 6.25.19 | PDF",19]