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The article defines a multi-year “window of opportunity,” highlights current corn and soybean pricing ranges for 2011 and early signals for 2012, and stresses monitoring profit margins despite price volatility. 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In the article, it specifically points to reluctance toward the marketing task.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the article define a “window of opportunity” for farm marketing?",{"text":113,"@type":109},"It is a period lasting years around harvest and extending months afterward. Changing market conditions, supply and demand, and money flow create opportunities to lock in crop profits.",{"name":115,"@type":106,"acceptedAnswer":116},"What guidance does the article give for managing marketing during the 2012 window?",{"text":117,"@type":109},"Track profit margins when evaluating market prices, enter targets promptly, and give the marketing window equal attention despite multitasking on the farm.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},259964,1792194535,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9,"preview_page_count":4},687197207057,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","P.O. Box 8 􀁘 Stickney, SD 57369 􀁘 (605) 732-4261 􀁘 FAX (605) 732-4525  \nMay/June 2012 Number 3  \nDo You Do Windows?  \nWhat is the origin of the phrase“I don’t do windows?” As early asthe sixties, people who worked as cleaning ladies would say this when they were being interviewed by prospective clients about which tasks they were, and were not, willing todo as part of their employment.“Idon’t do windows”really means“I may have to take an unpleasant job tomake a living, and I may have todo what you tell me todo, butI still have limits beyond which I will not go.”  \nWhat relevance does the saying“I don’t do windows”have with marketing grain? The farmer’s job description includes many pleasant tasks which yield much satisfaction. Enjoying the aroma of freshly disturbed soil in the spring is pleasant. Observing the first tender shootsofa young corn plant peeking through the surface is satisfying to the person who has the responsibility for placing it there and nurturing it until harvest. Ears of corn filled to the tip with the silks turned brown bring a sighof relief anda smile to the farmer’s face. The combine auger running full of golden grain, overflowing trucks with 15% moisture corn and the yield calculation resulting in a number beginning with a “2”make any farmer ecstatic. Farming is a good, fulfilling life; at least the production side is, according to many growers.  \nJudging by the comments we hear from many producers, the“doing windows”part of farming is the marketing job, the task that many consider tobe unpleasant, yet one that must be done and the one part that has great potential tomake a positive or negative impact on the bottom line. During the last few years, profit margins from cash grain farming have been excellent. Anyone managing costs well, utilizing good production practicesand being favored with a good growing season has had an opportunity to make good profits, perhaps without even giving marketing much thought. The laws of economics and economic history would indicate that profit margins will not always be so easy to attain. This leads us to conclude that successful farm marketing overtime will require some serious efforts on the farmer’s part.  \nDon’t despair. This is where“doing windows”comes into play and becomes a pleasant task, one not tobe dreaded. Every marketing season has a window of opportunity that lasts a period of years, ranging from years before any given harvest to months afterwards. During each window, by virtue of time, changing market conditions, changes in supply and demand and the flow of money into our markets, you usually have sufficient opportunity, often multiple times, to lock in profitson crop production. The strategy that we and many others promote is to keep your eye on profit margins as you evaluate market prices and execute accordingly.  \nThe window for 2011 crops is fast drawing to a close. It has been a window filled with profitable opportunities. Corn futures prices ranged from less than $4.00 to almost $8.00. Soybeans ranged from near the $8.00 mark to over $15.00.  \nThe largest part of the 2012 crop marketing window is already history, as the window opened on June 8, 2009, with the new crop corn futures contract trading as high as $6.73. For the last one and one half years, new crop 2012 soybean futures have spent 80% of their time over $12.00, reaching $14.00 last fall, a year prior to the 2012 harvest. What great profits this window of opportunity has given you!  \nHow long will the 2012 window offer such good pricing opportunities? No one knows, but onethingis for sure. The price volatility of the last few years is still with us. Prices rise and prices fall, and sometimes dramatically and without warning. Don’t let opportunity get away. By the way, the 2013 window is open for business; you might want to take a look.  \nIt’s interesting to note the seasonal tendencies that markets have, as far as which period of the year historically offers the best pricing opportunities.","cbCaicVwrhyTHJ94","https://ap.wps.com/l/cbCaicVwrhyTHJ94","pdf",176749,"English","# Do You Do Windows?\n## Origin of the phrase\n## Marketing’s role in farm profitability\n## The marketing window and strategy\n## Pricing snapshot for 2011 and outlook for 2012\n## Seasonal tendencies and multitasking focus","[{\"question\":\"What does the phrase “I don’t do windows” mean in this article?\",\"answer\":\"It describes having limits on unpleasant work while still doing what is needed to earn a living. In the article, it specifically points to reluctance toward the marketing task.\"},{\"question\":\"How does the article define a “window of opportunity” for farm marketing?\",\"answer\":\"It is a period lasting years around harvest and extending months afterward. Changing market conditions, supply and demand, and money flow create opportunities to lock in crop profits.\"},{\"question\":\"What guidance does the article give for managing marketing during the 2012 window?\",\"answer\":\"Track profit margins when evaluating market prices, enter targets promptly, and give the marketing window equal attention despite multitasking on the farm.\"}]","Do You Do Windows - May/June 2012 Number 3 | PDF",1789337507]