[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-254281-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-254281-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","diy-strategy-kit-social-media-strategy-template","DIY Strategy Kit - Social Media Strategy Template","","DIY Strategy Kit is a guided social media strategy template for building a business’s presence and planning improvements. It collects baseline metrics for Facebook and Instagram, analyzes competitors, and summarizes insights through a SWOT framework. It then defines goals and actionable steps, establishes consistent branding elements (logo, colours, fonts, voice), and clarifies audience reach with active and target audience sections. Finally, it evaluates current content and identifies specific improvement areas for visuals, brand portrayal, audience outreach, and content performance.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/diy-strategy-kit-social-media-strategy-template/254281/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/diy-strategy-kit-social-media-strategy-template/254281.png","ImageObject",442,249,{"name":42,"@type":43},"Evangeline","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-13",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",17,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does the DIY Strategy Kit audit section help you gather?","Question",{"text":63,"@type":64},"It captures baseline performance data for your Facebook and Instagram accounts, including followers, engagements, engagement rate, top location, demographics, and top posts.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How is competitor analysis structured in the template?",{"text":68,"@type":64},"It lists competitor accounts and records their top posts and engagement rate for both Facebook and Instagram, enabling direct comparison of performance patterns.",{"name":70,"@type":61,"acceptedAnswer":71},"What planning elements does the template include after SWOT?",{"text":72,"@type":64},"It defines goals and outlines steps to achieve them, then sets branding consistency (logo, colours, fonts, voice), audience targeting (active and target audience), and content evaluation to drive specific improvements.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},254281,1791715829,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":94,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":120},13056703019662,"https://ap-avatar.wpscdn.com/avatar/be000253a8e92610077?_k=1778726343310543188","DIY Strategy Kit  \nbusiness name  \nindustry/description  \nwebsite  \nAUDIT  \nwhat can you learn from yourself?  \n\n|  | FACEBOOK | INSTAGRAM |\n| --- | --- | --- |\n| HANDLE |  |  |\n| FOLLOWERS |  |  |\n| ENGAGEMENTS |  |  |\n| TOTAL POSTS |  |  |\n\n\n| ENGAGEMENT RATE |  |  |\n| --- | --- | --- |\n| TOP LOCATION |  |  |\n| TOPAGE/GENDER |  |  |\n| TOP POST 1 |  |  |\n| TOP POST 2 |  |  |\n| TOP POST 3 |  |  |\n\nCOMPETITORS  \nwhat can you learn from others?  \n\n|  | FACEBOOK | INSTAGRAM |\n| --- | --- | --- |\n| COMPETITOR 1 |  |  |\n| TOP POST |  |  |\n| ENGAGEMENT RATE |  |  |\n| COMPETITIOR 2 |  |  |\n| TOP POST |  |  |\n| ENGAGEMENT RATE |  |  |\n| COMPETITOR 3 |  |  |\n| TOP POST |  |  |\n| ENGAGEMENT RATE |  |  |\n\nSWOT  \nwhat are your big learnings?  \nSTRENGTHS  \n Add a little bit of body text  \nOPPORTUNITIES  \n Add a little bit of body text  \nWEAKNESSES  \n Add a little bit of body text  \nTHREATS  \n Add a little bit of body text  \nGOALS  \nwhat are you trying to achieve?  \nGOAL 1:  \nAdd a little bit of body text  \nSTEPS TO ACHIEVE:  \nAdd a little bit of body text  \nGOAL 2:  \nAdd a little bit of body text  \nSTEPS TO ACHIEVE:  \nAdd a little bit of body text  \nGOAL 3:  \nAdd a little bit of body text  \nSTEPS TO ACHIEVE:  \nAdd a little bit of body text  \nBRANDING  \nthe big things to keep consistent  \nLOGO  \nCOLOURS  \nFONTS  \nfont 1  \nfont 2  \nfont 3  \nVOICE  \nAdd a little bit of body text  \nAUDIENCE  \nwho are you reaching and who do you want  \nto reach?  \nACTIVE AUDIENCE  \nAdd a little bit of body text  \nTARGET AUDIENCE  \nAdd a little bit of body text  \nAUDIENCE PROFILE Add a little bit of body text  \nCONTENT  \nwhat can you learn from your content?  \nCURRENT CONTENT Add a little bit of body text  \nCONTENT COMPARISON Add a little bit of body text  \nSUCCESSFUL CONTENT  \n Add a little bit of body text  \nIMPROVE  \nwhat needs to change? how willyou do it?  \nHOW CAN I IMPROVE MY VISUALBRANDING?  \nAdd a little bit of body text  \nHOW CAN I IMPROVE HOW MY BRAND IS PORTRAYED ON SOCIAL MEDIA?  \nAdd a little bit of body text  \nHOW CAN I IMPROVE HOW I REACH MY TARGET AUDIENCE?  \nAdd a little bit of body text  \nHOW CAN I IMPROVE MY CONTENT?  \nAdd a little bit of body text  \nBRAINSTORM  \nhow do you want your social media to look  \nand feel?  \nAdd a little bit of body text","cbCaibzS1v8eFB3l","https://ap.wps.com/l/cbCaibzS1v8eFB3l","pdf",1669380,"English","# AUDIT\n## What can you learn from yourself?\n# COMPETITORS\n## What can you learn from others?\n# SWOT\n## What are your big learnings?\n# GOALS\n## What are you trying to achieve?\n# BRANDING\n## The big things to keep consistent\n# AUDIENCE\n## Who are you reaching and who do you want to reach?\n# CONTENT\n## What can you learn from your content?\n# IMPROVE\n## What needs to change?\n# BRAINSTORM\n## How do you want your social media to look and feel?","[{\"question\":\"What does the DIY Strategy Kit audit section help you gather?\",\"answer\":\"It captures baseline performance data for your Facebook and Instagram accounts, including followers, engagements, engagement rate, top location, demographics, and top posts.\"},{\"question\":\"How is competitor analysis structured in the template?\",\"answer\":\"It lists competitor accounts and records their top posts and engagement rate for both Facebook and Instagram, enabling direct comparison of performance patterns.\"},{\"question\":\"What planning elements does the template include after SWOT?\",\"answer\":\"It defines goals and outlines steps to achieve them, then sets branding consistency (logo, colours, fonts, voice), audience targeting (active and target audience), and content evaluation to drive specific improvements.\"}]","DIY Strategy Kit - Social Media Strategy Template | PDF",1789277428]