[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-260906-105":53,"doc-detail-260906-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","director-of-strategic-marketing-job-description","Director of Strategic Marketing - Job Description","","Director of Strategic Marketing leads a property’s customer strategy to drive profitable growth through database marketing, integrated advertising, and community-focused brand initiatives. The role coordinates internal marketing in support of HR and cross-department engagement, partnering strategically with the Director of Gaming Marketing while providing oversight of database marketing, advertising, creative, and community outreach functions. Key responsibilities include segmentation and lifecycle marketing, analytics-driven acquisition and retention strategies, reinvestment frameworks, agency and media optimization, community partnerships and sponsorships, KPI definition and performance reporting, and strict compliance with state gaming regulations and internal controls.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/director-of-strategic-marketing-job-description/260906/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/director-of-strategic-marketing-job-description/260906.png","ImageObject",442,249,{"name":88,"@type":89},"Mary Man","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the primary purpose of the Director of Strategic Marketing role?","Question",{"text":108,"@type":109},"To lead the property’s customer strategy and marketing initiatives—database marketing, advertising, and community-focused efforts—to drive profitable growth.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which functional areas does the role oversee?",{"text":113,"@type":109},"Database Marketing, Advertising, Creative execution, and Community Outreach, with coordination of internal marketing support across HR and other departments.",{"name":115,"@type":106,"acceptedAnswer":116},"What qualifications and experience are required?",{"text":117,"@type":109},"A bachelor’s degree is preferred and typically 5–7 years of progressive senior marketing leadership experience in gaming/hotel or related hospitality entertainment environments, plus advanced CRM and database marketing expertise and strong leadership and communication skills.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},260906,1790023918,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},7421720224475,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","| |\n| --- |\n| \u003Cbr>Job Description |\n| TITLE: Director of Strategic Marketing\u003Cbr>DEPARTMENT: Marketing\u003Cbr>REPORTS TO: Sr. Director, Marketing\u003Cbr>SUMMARY: The Director of Strategic Marketing is responsible for leading the property’s customer strategy, database marketing, advertising, and community-focused marketing initiatives to drive profitable growth. This position coordinates Internal Marketing in support of HR and all other departments’ engagement initiatives. This role serves as a peer partner to the Director of Gaming Marketing and provides strategic oversight and leadership to the Database Marketing, Advertising, Creative, and Community Outreach functions.\u003Cbr>ESSENTIAL RESPONSIBILITIES include the following. Other duties may be assigned.\u003Cbr>Database Marketing & Customer Strategy\u003Cbr>• Provide strategic leadership to the Database Marketing Manager, ensuring effective segmentation, targeting, and lifecycle marketing.\u003Cbr>• Establish reinvestment frameworks, offer economics, eligibility rules, and value caps in alignment with Finance and executive leadership.\u003Cbr>• Translate player analytics into actionable strategies that support acquisition, retention, and loyalty objectives.\u003Cbr>Advertising & Media Strategy\u003Cbr>• Lead the Advertising Manager in the development and execution of integrated advertising strategies across traditional and digital channels.\u003Cbr>• Ensure advertising investments drive customer acquisition, visitation, and engagement while meeting ROI objectives.\u003Cbr>• Manage agency relationships, media planning, and performance optimization.\u003Cbr>Community Outreach & Brand Presence\u003Cbr>• Provide direction to the Community Outreach Manager to strengthen brand presence through community relations, partnerships, and sponsorships.\u003Cbr>• Ensure community initiatives align with brand values and marketing priorities.\u003Cbr>Creative, Analytics & Leadership\u003Cbr>• Ensure consistent brand execution across all marketing channels.\u003Cbr>• Define KPIs, reporting frameworks, and testing methodologies to measure performance and efficiency.\u003Cbr>Company, Compliance and Service\u003Cbr>• Follows 4 Key Elements of Service Delivery and SERVE expectations at all times.\u003Cbr>• Ensure all communications comply with state gaming regulations and internal controls.\u003Cbr>• Perform duties in a safe manner; report any potential safety hazards to management staff.\u003Cbr>• Perform any reasonable, temporarily assigned job duties outside the position’s job description, where, in the Company’s judgment, those duties are necessary in the interest of efficiency, productivity, or guest service. |\n\n• All other duties as assigned.  \nSTANDARDS OF PERFORMANCE:  \n• Public relations and customer service skills.  \n• Strong work ethic and ability to cultivate working relationships throughout the organization.  \n• Strong oral and written communication skills.  \n• Proven track record of developing and executing successful marketing strategies that drive revenue growth and increase brand awareness.  \n• Strong understanding of industry trends, consumer behavior and competitive dynamics.  \n• Strategic and analytical thinker with a data-driven approach to decision making and problem solving.  \n• Strong business acumen and financial literacy, with experience managing marketing budgets and resources effectively.  \n• Excellent leadership skills, with the ability to inspire and motivate a team towards achieving common goals.  \n• Accuracy in completion of assigned duties, paperwork and reports in a timely manner.  \nQUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  \nEDUCATION and/or EXPERIENCE:  \n• Bachelor’s degree in Marketing, Advertising, Communications, Finance, Business, or a related field preferred.  ","cbCaihJQEsF4egLa","https://ap.wps.com/l/cbCaihJQEsF4egLa","pdf",302629,"English","# Job Description\n## Summary\n## Essential Responsibilities\n## Standards of Performance\n## Qualifications","[{\"question\":\"What is the primary purpose of the Director of Strategic Marketing role?\",\"answer\":\"To lead the property’s customer strategy and marketing initiatives—database marketing, advertising, and community-focused efforts—to drive profitable growth.\"},{\"question\":\"Which functional areas does the role oversee?\",\"answer\":\"Database Marketing, Advertising, Creative execution, and Community Outreach, with coordination of internal marketing support across HR and other departments.\"},{\"question\":\"What qualifications and experience are required?\",\"answer\":\"A bachelor’s degree is preferred and typically 5–7 years of progressive senior marketing leadership experience in gaming/hotel or related hospitality entertainment environments, plus advanced CRM and database marketing expertise and strong leadership and communication skills.\"}]","Director of Strategic Marketing - Job Description | PDF",1789347304]