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to develop and execute clearly defined marketing and communications strategy ina hands-on manner that supports consistent business growth and brand awareness . A critical part of this role is providing high quality engaging content to support the sales cycle from start to finish and accelerate the sales cycle and pipeline growth .  \nROLES AND RESPONSIBILTIES  \n Responsible for marketing communications including sales collateral , branding , public relations , advertising , white papers , tradeshows , seminars and events collateral materials , analyst and market research management , and website design and content either directly or o n an outsourced basis .  \n Oversee product positioning including market and customer research for market , targeted account-based marketing and product requirements . Interface directly with customers to further define market direction .  \n Act as spokesperson for the company with press and analysts and at industry events .  \n Provide input to engineering with respect to product development and also to the management team regarding product lifecycle management .  \n Oversee product marketing including product launch management and assist with sales training , sales tools and competitive analysis .  \n Strategic planning including corporate positioning , market and competitive analysis , customer segment s election and penetration plans , and related product positioning .  \n Define and direct marketing programs for demand creation , lead generation and outreach methodology to create brand awareness; interface with the Sales team to continuously optimize lead tracking and management .  \n Work closely with Sales team to develop and manage channel and partner strategies and programs .  \n Develop and track metrics and success criteria for all marketing programs and activities .  \n Develop internal processes and methodologies to optimize work flow .  \n Define the appropriate marketing organization size to scale the team to meet organizational growth needs as the company grows  \nSKILLS AND EXPERIENCE  \nMust have experience marketing solutions and/or services to asset intensive companies in the maintenance and reliability and asset management space including a strong understanding of Enterprise Asset Management , Asset Performance Management and Industrial II oT solutions .  \n Degree or college diploma in business or a combination of education and experience .  \n 8 + years of industry experience in progressive marketing roles , working in a dynamic environments with exposure to a variety of business situations and operational responsibilities . A track record of building and introducing new products to market is required .  \n Outstanding interpersonal skills and an established reputation for impeccable integrity and values are key personal attributes of the position . Strong communication skills ( writing , verbal and presentation) . Ability to grasp concepts and technology rapidly . Highly self-motivated , organized and professional .  \nSUBMIT YOUR APPLICATION TO:  \nHR@ HUBHEAD . COM  \nWWW . NRX . COM","cbCaiuiBpwkadJq2","https://ap.wps.com/l/cbCaiuiBpwkadJq2","pdf",145124,"English","# Position Overview\n# Roles and Responsibilities\n## Marketing Communications and Content\n## Product Positioning and Launch\n## Strategic Planning and Demand Creation\n## Cross-Functional Collaboration\n## Metrics, Processes, and Team Scaling\n# Skills and Experience\n# Application Information","[{\"question\":\"What are the core responsibilities of the Director of Product Marketing?\",\"answer\":\"The role leads marketing and communications strategy, delivers sales-cycle support content, oversees positioning and product launch management, and drives demand creation, lead generation, and outreach methodology.\"},{\"question\":\"Which teams does the Director of Product Marketing work with?\",\"answer\":\"The director interfaces directly with customers, coordinates with Sales on lead tracking and channel/partner strategies, and provides input to Engineering and management on product development and lifecycle management.\"},{\"question\":\"What qualifications and experience are required for this position?\",\"answer\":\"The candidate must have 8+ years of progressive marketing experience, a degree or college diploma in business (or equivalent education and experience), and domain experience in marketing solutions for asset-intensive companies in maintenance, reliability, and asset management including enterprise asset management and Industrial IoT.\"}]","Director of Product Marketing Job Ad | PDF",1789363592]