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The role oversees sales and marketing strategy, campaign execution, corporate and community partner relationships, and day-to-day performance management of the sales and marketing team. Core areas include brand stewardship, integrated multi-channel marketing, digital and CRM optimization, public relations, community engagement, market intelligence, and cross-functional alignment. 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Regardless of your position or role, you must display “over the top”  \nhospitality to guests and fellow team members that goes beyond standard expectations. You  \nmust act with integrity, deliver a quality performance, be a positive influence on your team,  \nact disciplined and professional, have accountability and ownership for your role, and work  \nwith a smile.  \nJob Scope/Summary:  \nThe Director of Sales & Marketing is responsible for driving revenue growth, increasing attendance, enhancing brand visibility, and strengthening market presence for Epic Waters Indoor Water Park. This leadership role oversees all sales and marketing strategies, initiatives, and performance, increasing guest spending, and achieving profitability goals.  \nThis position leads the development and execution of comprehensive sales and marketing plans, builds and maintains strong relationships with corporate partners, group clients, and community stakeholders, ensuring long-term growth and repeat business opportunities.  \nThe Director also manages the day-to-day leadership, accountability, and performance of the sales and marketing team while collaborating closely with executive leadership, including the CEO and Chief Marketing Officer of American Resort Management. The ideal candidate is strategic, hands-on leader with a high level of professionalism, independence, collaboration skills, and guest focused mindset dedicated to delivering measurable business results.  \nEssential Responsibilities and Function:  \nMarketing Leadership, Brand Stewardship & Public Relations  \n􀁸 Brand Management & Creative Oversight: Serve as the guardian of the Epic Waters brand, ensuring consistency in visual identity, voice, and messaging across all platforms. Oversee and approve all major marketing and creative assets, including campaigns, collateral, signage, and digital content.  \n􀁸 Integrated Marketing Strategy & Campaign Execution: Lead the development and execution of integrated marketing campaigns across all channels, including digital, social, email, website, paid media, events, and traditional advertising (TV, radio, print) . Ensure all campaigns align with revenue goals, timelines, and budget parameters.  \nEPIC-Job Description:  May 2026  \nDirector of Marketing & Sales  \n􀁸 Digital & E-Commerce Optimization: Oversee all digital sales channels and platforms, including website performance, ticketing systems, and third-party distribution. Continuously optimize the online guest journey, conversion rates, and upsell opportunities to maximize revenue.  \n􀁸 CRM, Segmentation & Lifecycle Marketing: Lead data-driven marketing initiatives, including audience segmentation, lifecycle campaigns, and retention strategies designed to increase repeat visitation, guest loyalty, and lifetime value.  \n􀁸 Public Relations & Media Leadership: Serve as the primary media spokesperson for Epic Waters. Develop and maintain relationships with media outlets, influencers, and community partners. Oversee press releases, media outreach, and PR strategy, ensuring strong visibility and positive brand positioning.  \n􀁸 Community & Industry Engagement: Represent Epic Waters at trade shows, networking events, civic organizations, and industry associations to build brand awareness, generate leads, and strengthen community and regional partnerships.  \n􀁸 Agency & Partner Management: Manage relationships with external agencies, vendors, and partners, ensuring alignment with brand standards, strategic objectives, and performance expectations. Monitor effectiveness and ROI of all external partnerships.  \nMarket Intelligence, Competitive Positioning & Cross-Functional Collaboration  \n􀁸 Competitive & Market Inte","cbCaicIECcyo0nWd","https://ap.wps.com/l/cbCaicIECcyo0nWd","pdf",407255,"English","# Job Description\n## Position Overview\n## Essential Responsibilities and Functions\n### Marketing Leadership, Brand Stewardship & Public Relations\n### Market Intelligence, Competitive Positioning & Cross-Functional Collaboration\n## Strategic Revenue Leadership & Oversight","[{\"question\":\"What is the primary purpose of the Director of Marketing \\u0026 Sales role?\",\"answer\":\"Drive revenue growth, increase attendance, enhance brand visibility, and strengthen market presence for Epic Waters Indoor Water Park, while achieving profitability goals.\"},{\"question\":\"Which marketing responsibilities does the role oversee?\",\"answer\":\"Brand management, integrated campaign development across all channels, digital and e-commerce optimization, CRM and lifecycle marketing, and public relations media leadership.\"},{\"question\":\"How does the position support revenue strategy and cross-functional teams?\",\"answer\":\"Partner with executive leadership and the Director of Revenue on pricing, positioning, packaging, bundling, and premium offerings, and coordinate communication with Operations, Food \\u0026 Beverage, and Retail to support guest experiences.\"}]","Director of Marketing & Sales - Job Description | PDF",1789333442]