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Responsibilities include annual marketing plan development, budget administration, media relations, press release drafting, partnership management, agency oversight, executive messaging counsel, and leadership for the RGH Foundation, with clear reporting relationships and ongoing compliance requirements.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/director-of-marketing-and-public-relations-job-description/258480/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/director-of-marketing-and-public-relations-job-description/258480.png","ImageObject",442,249,{"name":88,"@type":89},"Lucas Martin","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the primary purpose of the Director of Marketing and Public Relations role?","Question",{"text":109,"@type":110},"To serve as the chief public relations officer, leading internal and external communications and marketing activities that enhance employee engagement and create positive public impressions.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which essential functions does the position focus on?",{"text":114,"@type":110},"The role promotes the hospital’s mission and vision, designs and administers the annual marketing plan and budgets, manages marketing suppliers and agencies, and leads media relations including press releases and inquiries.",{"name":116,"@type":107,"acceptedAnswer":117},"What education and experience qualifications are required?",{"text":118,"@type":110},"The position requires a bachelor’s degree in communications, marketing, or related field; a master’s degree is preferred, and the candidate must have at least 5–7 years of relevant marketing and public relations experience.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},258480,1790230878,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},8796095360427,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","Director of Marketing and Public Relations JOB DESCRIPTION  \n\n| Position Title: | Director of Marketing and Public\u003Cbr>Relations |  | Exemption Status: | Exempt |\n| --- | --- | --- | --- | --- |\n| Job Classification: | Full-time | Job Code: |  |  |\n| Department: Marketing and Public Relations |  |  |  |  |\n| Reports to: Chief HR Officer |  |  |  |  |\n| Last Update:\u003Cbr>December 21, 2016 |  |  |  |  |\n|  |  |  |  |  |\n\nJob Summary  \nThe Director of Marketing and Public Relations will serve as the chief public relations officer for Roosevelt County Special Hospital District providing support for Roosevelt General Hospital and RGH Physicians Clinic. Marketing activities include providing market analysis and designing strategies to design product lines that exceed customer expectations. This position is responsible for internal and external public a relations that enhance employee engagement and create positive public impressions. Also serves as the principle Web master for the Internet and Social Media.  \nEssential Functions  \n• Promote the mission, values, and vision of the hospital  \n• Design, implement, and facilitate annual marketing plan for the organization  \n• Support and facilitate development and implementation of selected business/marketing plans  \n• Translate business unit objectives and strategies to develop brand portfolio objectives and strategies.  \n• Plan and administer the organization’s Marketing Operations budget  \n• Support development of product line marketing budgets  \n• Manage Marketing Suppliers  \n• Negotiate with media agents to secure agreements for translation of materials into other media  \n• Edit materials according to specific market or customer requirements  \n• Develop promotional materials including marketing collateral materials and print media  \n• Maintain a consistency throughout all communications  \n• Manage speaking opportunities and awards programs for physicians and staff  \n• Serve as company spokesperson and/or Chief Information Officer  \n• Draft and edit press releases and by-line articles to a high standard consistent with company massaging and editorial guidelines  \n• Respond to inquiries from the press  \n• Publicize high-profile media coverage on the organizations website and maintaining the site on the intranet  \n• Provide counsel to senior executives on messaging and media relations; host media interviews  \n• Identify, negotiate, and manage significant strategic partnerships, alliances, and relationships that support the organization’s current and emerging directions  \n• Manage day-to-day activities with PR, press and marketing communications agencies  \n• Maintain department costs within budget parameters  \n• Provide leadership for the RGH Foundation  \n• Serves as a liaison to the Hospital Auxiliary  \nNon-Essential Functions  \n• Perform other duties as assigned.  \nProfessional Requirements  \n• Adhere to dress code, appearance is neat and clean.  \n• Complete annual education requirements.  \n• Maintain patient confidentiality at all times.  \n• Report to work on time and as scheduled.  \n• Wear identification while on duty.  \n• Maintain regulatory requirements, including all state, federal and local regulations.  \n• Represent the organization in a positive and professional manner at all times.  \n• Comply with all organizational policies and standards regarding ethical business practices.  \n• Communicate the mission, ethics and goals of the organization.  \n• Participate in performance improvement and continuous quality improvement activities.  \n• Attend regular staff meetings and in-services.  \nQualifications  \n• Bachelor’s degree in communications, marketing, or a related field.  \n• Master’s degree preferred.  \n• Minimum of 5-7 years of relevant marketing and public relations experience  \n• Demonstrated success in implementing media campaigns, including social media  \n• Demonstrated success in securing media coverage in a variety of outlet types  \n• Demonstrated track record of developing s","cbCaivCpSrvqGpIq","https://ap.wps.com/l/cbCaivCpSrvqGpIq","pdf",180416,"English","# Job Summary\n## Essential Functions\n## Non-Essential Functions\n## Professional Requirements\n## Qualifications\n## Knowledge, Skills, and Abilities\n## Physical Requirements and Environmental Conditions","[{\"question\":\"What is the primary purpose of the Director of Marketing and Public Relations role?\",\"answer\":\"To serve as the chief public relations officer, leading internal and external communications and marketing activities that enhance employee engagement and create positive public impressions.\"},{\"question\":\"Which essential functions does the position focus on?\",\"answer\":\"The role promotes the hospital’s mission and vision, designs and administers the annual marketing plan and budgets, manages marketing suppliers and agencies, and leads media relations including press releases and inquiries.\"},{\"question\":\"What education and experience qualifications are required?\",\"answer\":\"The position requires a bachelor’s degree in communications, marketing, or related field; a master’s degree is preferred, and the candidate must have at least 5–7 years of relevant marketing and public relations experience.\"}]","Director of Marketing and Public Relations Job Description | PDF",1789322540]