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The template recommends identifying priority personas, explaining why they are priorities, and breaking down a tailored strategy, channels, formats, and KPI targets for each persona.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},239997,1791730558,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,102,107,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social Media",50,"social-media",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},17,"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":120},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","“  \n”  \nD E F I N I N G Y O U R  \nD I G I T A L S T R A T E G Y  \nT E M P L A T E  \nDI GITAL  \nSTRATEGY  \nDEFINED  \nYour Digital Strategy is simply how you plan to achieve your business goals using digital tools and platforms  \nDigital Marketing is the use of one or more digital channels to promote or market products and services to consumers and businesses  \n“  \n”  \nDI GITAL  \nMARKETIN G TO OLS TO C ONSIDER  \nWEBSITE  \nSEARCH ENGINE OPTIMISATION (SEO)  \nEMAIL MARKETING  \nSOCIAL MEDIA MARKETING  \nSEARCH ENGINE MARKETING/GOOGLE  \nDIGITAL DISPLAY  \nVIDEO COMMUNICATION  \nADVERTISING  \nGOOGLE ADS  \nYOUR  \nDI GITAL STRATEGY SH OULD IN CL UDE THE F OLLOWIN G  \nO1 Strategy Overview  \nSMART Business Objectives  \nDigital Marketing Objectives  \nPersonas, including Priority Personas  \nPersona Targeted Plan  \nPlatforms & Activities  \nImplementation Plan  \nSTRATEGY  \nOVERVIEW  \nSome Points to Consider  \n• Its important to put context around your strategy, especially highlighting how your digital strategy will drive the achievement of your clearly defined business strategy.  \n• Remember, your digital marketing strategy is something that needs to be a living part of your business, bought into by all employees. Write your plan as if you are explaining the What and the Why to an uninformed reader.  \n• In this section, you can also highlight any significant market or customer changes that have resulted in a change in your company direction (both good and bad) .  \n• It is also useful to include macro detail here (if available) such as the market size, main competitors etc.  \nSMART  \nBUSINESS  \nOBJECTIVES  \nSome Points to Consider  \n• This section highlights your Specific, Measurable, Attainable, Relevant and Time-Bound objectives for your business for the coming 1-3 years. Check out our Defining Your Smart Goals Template.  \n• Your business objectives are very much driven by your company vision and mission. They define how you plan to implement your business strategy.  \n• You may have 3-4 primary objectives, that all have sub-objectives and metrics that enable you to work towards that bigger goal.  \nSMART Business Objective 1  \nSMART Business Objective 2  \nSMART Business Objective 3  \nExamples of SMART Objectives  \nExample 1: Increase revenue by 20% year on year through a clearly targeted campaign to our 3 priority personas  \nExample 2: Increase net profit by 2% year on year through tight cost management and process driven project management  \nExample 3: Drive new client acquisition (10 new clients per quarter) through a combination of persona-driven traditional & digital marketing  \nExample 4: Drive increased employee performance through collaboration, employee input and team building activities  \nDI GITAL  \nMARKETIN G  \nOBJECTIVES  \nSome Points to Consider  \n• Your digital marketing objectives define how you plan to achieve your SMART objectives, using digital communication & tools  \n• As with your SMART objectives, you are likely to have 3-4 primary objectives  \n• Remember, when developing your digital objectives, focus on the platforms and tools that are relevant to your priority personas  \nDigital Marketing Objective 1  \nDigital Marketing Objective 2  \nDigital Marketing Objective 3  \nExamples of Digital Marketing Objectives  \nExample 1: Achieve an average of a 40% open rate on all email marketing campaigns  \nExample 2: Increase engagement rate on Facebook from 5% to 15% through persona-led targeting and sponsored posts  \nExample 3: Increase website traffic from 200 per month to 350 per month (in 4 months time) through targeted SEO and blogs  \nExample 4: Reduce bounce rate from payper-click traffic to below 50 per cent across all ads by December  \nCUSTOMER  \nPERSONAS  \nYour personas are the cornerstone of your digital plan (refer to our Persona Development Template to develop persons for your business) .  \nIn terms of using the persona element of your plan to maximum effect, we recommend firstly identifying your priority personas, highlightin","cbCaik0ZTtlXQPby","https://ap.wps.com/l/cbCaik0ZTtlXQPby","pdf",1310839,13,"English","# Defining Your Digital Strategy Template\n## Digital marketing tools to consider\n## Strategy overview\n## SMART business objectives\n## Digital marketing objectives\n## Customer personas\n## Persona strategy template example\n## Persona strategy overview","[{\"question\":\"What is a digital strategy in this template?\",\"answer\":\"It defines digital strategy as the plan for achieving business goals using digital tools and platforms, including how digital marketing will support a clearly defined business direction.\"},{\"question\":\"Which marketing tools are suggested for planning?\",\"answer\":\"The template lists website, SEO, email marketing, social media marketing, search engine marketing/Google, digital display, video communication, and advertising including Google Ads.\"},{\"question\":\"How does the template use personas?\",\"answer\":\"Personas are treated as the cornerstone of the digital plan. The template recommends identifying priority personas, explaining why they are priorities, and breaking down a tailored strategy, channels, formats, and KPI targets for each persona.\"}]","Digital Strategy Development Template - Digital Strategy Template | PDF",1789155972]