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It’s a simple checklist including useful links across three phases: Discover, Design, Deliver.  \nIntended audience  \nThis guide is intended for people who are new to the digital industry, or for people who may have to engage industry talent and are seeking guidance on things to consider when writing a brief or engaging a team.  \nLearning goals  \nYou’ll be better informed for your next digital engagement and be able to ask appropriate questions to your chosen partners. We also hope you take the time to explore additional reading in the links included throughout this document.  \nDisclaimer: This document contains links to external websites and are provided for information purposes only.  \nThe HCA is not responsible for the accuracy, legality or content of the external sites.  \n[the-hca.org](the-hca.org)  \nDiscover  \nInitial briefing document  \nThe majority of digital projects start with a project brief. Sometimes clients or sponsors may opt to co-create the brief with your team-that's okay there are plenty of templates to hand.  \nStrategic considerations  \nIt’s important to agree on key scope parameters and desired strategic outcomes, often referred to as the project definition, additionally we also consider:  \n • Intended audience  \n • Business objectives  \n • Brand objectives  \n • Competitor analysis  \nTechnical basics  \nCheck with your client regarding established systems and tools so that you align with constraints or opportunities for the project:  \n • Content management system  \n • Project dependencies  \n • Internal IT guidelines  \n • Regulatory considerations  \nRefinement sessions  \nRegular collaborations that help teams understand scope, and bring people together on a journey of co-creation as you begin to define your solution.  \n• Present your work • Challenge as a team • Agree actions & owners  \nDiscovery phase outputs  \nThe Discovery phase concludes with agreements regarding fundamental aspects of the project. The exact format and method of capture will vary by client and personal style, see the links below for example documents.  \n • Agreed scope & deliverables  \n • Assumptions & risks  \n • Roles & responsibilities  \n • Listed project dependencies  \n • Anticipated project budget  \n • Timing plan  \nKey outcome: agreement on ‘Design’ scope  \n[the-hca.org](the-hca.org)  \nDesign  \nExperience design  \nExperience design is the practice of designing digital products with a focus placed on the quality of the user experience. It involves things like content that has been tested and aligned to the original business objectives. Also consider:  \n• Content audit  \n• Content strategy  \n• User research  \n• Creation of personas  \n• Creation of wireframes  \n• Brand audit  \n• Logo & font exploration  \n• Colour palette exploration  \n• Low-fidelity user testing  \nRefinement sessions  \nRegular sessions that help teams understand scope, and bring people together on a journey of co-creation as you aim to deliver the end solution.  \n• Present your work • Challenge as a team • Agree actions & owners  \nRequirements gathering  \nThis phase can (and should) happen alongside the design efforts, so that teams work through ideas, blockers and solutions together. Requirements gathering concludes with your agreed scope for build.  \n • Content creation estimates  \n • Design accessibility testing  \n • Development estimates  \n • Quality assurance planning  \n• Acceptance criteria  \n• Alignment with IT teams  \n• Analytics strategy  \n• Analytics provider  \nKey outcome: agreement ‘Delivery’ scope  \n[the-hca.org](the-hca.org)  \nDeliver  \nDigital delivery  \nTechnologists and code engineers work alongside experience design to build per the acceptance criteria. This involves frequent and iterative usability t","cbCaipG6Dk5CEBcj","https://ap.wps.com/l/cbCaipG6Dk5CEBcj","pdf",195015,"English","# Discover\n## Initial briefing document\n## Strategic considerations\n## Technical basics\n## Refinement sessions\n## Discovery phase outputs\n# Design\n## Experience design\n## Refinement sessions\n## Requirements gathering\n## Key outcome: agreement ‘Delivery’ scope\n# Deliver\n## Digital delivery\n## Ready to launch\n## GO-LIVE\n# Further reading and resources\n## Tools and templates","[{\"question\":\"What are the three phases covered in this digital project creation checklist?\",\"answer\":\"The checklist is structured into three phases: Discover, Design, and Deliver. Each phase includes recommended activities and outputs to support successful delivery.\"},{\"question\":\"What key items should be agreed during the Discover phase outputs?\",\"answer\":\"Discovery concludes with agreements on agreed scope and deliverables, assumptions and risks, roles and responsibilities, listed dependencies, anticipated budget, and a timing plan.\"},{\"question\":\"How does the Deliver phase support a safe go-live?\",\"answer\":\"Digital delivery builds per acceptance criteria and includes iterative usability testing, UAT, release planning, smoke testing, and analytics integration. Near go-live, a soft launch with a small user group helps identify anomalies, managed by QA or a nominated representative.\"}]","Digital project creation - A checklist of best practices and recommended capabilities | PDF",1789181364]