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That’s exactly why I created [ product name] .”  \nPOST 3: BEHIND THE SCENES  \nFormat: Reel, photo dump, or carousel  \nPrompt: Show your product in progress (screenshot, workspace, notebook sketches, sneak peek) .  \nCaption starter: “Here’s a little peek into what’s been going on behind the scenes…”  \nWeek-1  \nPOST 4: TRANSFORMATION / EDUCATIONAL TIP  \nFormat: Quick Reel or graphic  \nPrompt: Share one actionable tip that ties into your product’s main benefit.  \nCaption starter: “Here’s a quick way to [achieve X result]—and I’ll be showing you even more in [ product name] .”  \nPOST 5: EARLY FEEDBACK OR SOCIAL PROOF ( TEMPLATE)  \nFormat: Testimonial graphic, screen recording of a DM, or mock review.  \nPrompt: Share a win from beta testers, or even your own result from the product.  \nCaption starter: “Here’s what [ name/you] had to say about trying [ product name] early…”  \nPOST 6: FAQ / OBJECTION BUSTER  \nFormat: Q&A carousel or Reel  \nPrompt: Pick one common hesitation (“I don’t have time,” “I’m not advanced enough,” etc.) and answer it directly.  \nCaption starter: “One of the biggest questions I’ve gotten about [ product name] is…”  \nLaunch Week!  \nLAUNCH WEEK: GO BIG AND DRIVE SALES!  \nGoal: Maximize visibility, build urgency, and make it easy to buy.  \nPOST 7: LAUNCH ANNOUNCEMENT  ( TEMPLATE)  \nFormat: Big reveal carousel, reel, or bold graphic  \nPrompt: Announce your product, share who it’s for, and include a direct CTA ( link in bio, shop now) .  \nCaption starter: “It’s here! [ Product name] is officially live 􀃇 Here’s what’s inside + how it will help”  \nyou…  \nPOST 8: DEMO / WALKTHROUGH  \nFormat: Screen recording, reel tutorial, or carousel tour  \nPrompt: Show exactly what buyers get (swipe through modules, flipbook style demo, or show inside the product) .  \nCaption starter: “Want a sneak peek inside [ product name]? Here’s what you’ll get when you join.”  \nPOST 9: URGENCY POST (BONUS, DEADLINE, SCARCITY)  \nFormat: Countdown graphic, reel with timer, or carousel  \nPrompt: Highlight a limited-time bonus, pricing increase, or launch window.  \nCaption starter: “⏰ Don’t wait—this bonus / pricing ends [date/time] . Here’s what you’ll miss if you don’t grab it now…”  \nWeek +1  \nPOST-LAUNCH WEEK: SUSTAIN AND REMIND  \nGoal: Keep the hype up, share wins, and drive more sales.  \nPOST 10: CUSTOMER WIN / USE CASE ( TEMPLATE)  \nFormat: Testimonial graphic, case study reel, or carousel  \nPrompt: Share an early result, customer story, or even how you personally use the product. Caption starter: “Just one week in and look what [customer/you] has already achieved with [ product name]…”  \nPOST 11: VALUE / EDUCATIONAL CONTENT ( TEMPLATE)  \nFormat: Quick tip reel or carousel  \nPrompt: Teach something that aligns with your product so peopl","cbCaimtWgQzvfF50","https://ap.wps.com/l/cbCaimtWgQzvfF50","pdf",244167,"English","# Two Weeks Before Launch (Build Anticipation)\n## Week-2\n## Week-1\n# Launch Week (Go Big and Drive Sales)\n## Launch Week!\n# Two Weeks After Launch (Sustain and Remind)\n## Week +1","[{\"question\":\"What is the posting cadence and overall timeline for this launch calendar?\",\"answer\":\"The schedule posts 3 times per week, running from 2 weeks before launch through 2 weeks after launch.\"},{\"question\":\"What content themes are used in the two weeks before launch?\",\"answer\":\"It covers teaser/coming soon, problem awareness, behind-the-scenes, transformation/educational tips, and early feedback or social proof.\"},{\"question\":\"How does the calendar drive urgency during launch week and after launch?\",\"answer\":\"It includes a launch announcement, a demo/walkthrough, an urgency post with bonus/deadline/scarcity, and then post-launch reminders featuring customer wins, value content, and a final last-chance closing.\"}]","Digital Product Launch Calendar - Posting cadence: 3x per week - 2 weeks before launch → 2 weeks after launch | PDF",1790236257]