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Bosomworth  \nDigital marketing strategy 1  \nPlanning Template  \nContents  \nIntroduction............................................................................................. 4  \nWelcome ...............................................................................................................................4  \nSome general advice to keep in mind when planning ...........................................................5  \nCreating a structure for your plan .........................................................................................5  \nONE. PLAN: Create a digital marketing strategy................................. 7  \nOpportunity: Review marketplace and set objectives ...........................................................7  \nStrategy: Create digital strategy ............................................................................................7  \nAction: Implement and manage digital marketing communications ......................................7  \nUsing SOSTAC® planning .....................................................................................................7  \nTWO. REACH: Grow your audience online .......................................... 9  \nOpportunity: Define your online audience potential ..............................................................9  \nStrategy: Select the best communications options ...............................................................9  \nAction: Optimise your digital communications ......................................................................9  \nTHREE. ACT: Encourage brand interactions and leads.................... 10  \nOpportunity: Identify best options to increase lead conversion .......................................... 10  \nStrategy: Prioritise content marketing and customer journeys ............................................ 10  \nAction: Manage content marketing and lead generation ..................................................... 10  \nFOUR. CONVERT: Increase sales through optimisation .................. 11  \nOpportunity: Review focus to increase conversion to sale ................................................ 11  \nAction: Manage continuous improvement of conversion ..................................................... 11  \n2  \nDigital marketing planning template  \n© Smart Insights (Marketing Intelligence) Limited. Please go to [www.smartinsights.com](www.smartinsights.com) to feedback or access our other guides.  \nIntroduction Day 1: Day 2: Day 3 : Day 4: Day 5: Recommended  \nPLAN REACH ACT CONVERT ENGAGE Resources  \nFIVE. ENGAGE: Build customer loyalty and advocacy .................... 12  \nOpportunity: Review potential to increase customer activity levels..................................... 12  \nStrategy: Define plan to improve customer retention and engagement .............................. 12  \nAction: Implement customer communications .................................................................... 12  \nRESOURCES: Tools to help you create and implement your plans 13  \nBenchmark your capabilities compared to your competitors .............................................. 13  \nAll the best for your journey to make the most of digital marketing..................................... 13  \nAbout our 7 Steps digital marketing guides......................................................................... 17  \n3  \nDigital marketing planning template  \n© Smart Insights (Marketing Intelligence) Limited. Please go to [www.smartinsights.com](www.smartinsights.com) to feedback or access our other guides.  \nIntroduction Day 1: Day 2: Day 3 : Day 4: Day 5: Recommended  \nPLAN REACH ACT CONVERT ENGAGE Resources  \nIntroduction  \nHow to use this RACE Planning Template  \nWelcome  \nThanks for downloading this Smart Insights template. We hope you find it useful when cre","cbCaiuTWLdgin5cw","https://ap.wps.com/l/cbCaiuTWLdgin5cw","pdf",3841058,"English","# Introduction\n## How to use this RACE Planning Template\n## Welcome\n# PLAN: Create a digital marketing strategy\n## Opportunity: Review marketplace and set objectives\n## Strategy: Create digital strategy\n## Action: Implement and manage digital marketing communications\n# REACH: Grow your audience online\n## Opportunity: Define your online audience potential\n## Strategy: Select the best communications options\n## Action: Optimise your digital communications\n# ACT: Encourage brand interactions and leads\n## Opportunity: Identify best options to increase lead conversion\n## Strategy: Prioritise content marketing and customer journeys\n## Action: Manage content marketing and lead generation\n# CONVERT: Increase sales through optimisation\n## Opportunity: Review focus to increase conversion to sale\n## Action: Manage continuous improvement of conversion\n# ENGAGE: Build customer loyalty and advocacy\n## Opportunity: Review potential to increase customer activity levels\n## Strategy: Define plan to improve customer retention and engagement\n## Action: Implement customer communications\n# Resources\n## Tools to help you create and implement your plans","[{\"question\":\"What is the purpose of the Digital Marketing Strategy Planning Template?\",\"answer\":\"It helps teams create or update an online marketing strategy by providing a structured planning approach aligned with the RACE framework.\"},{\"question\":\"How should an organization move from a digital plan to overall marketing strategy?\",\"answer\":\"Define a separate digital plan first to support investment and process changes, then integrate digital into the wider marketing strategy as part of the overall approach.\"},{\"question\":\"What are the key stages in the RACE planning framework used in this template?\",\"answer\":\"The template follows Plan, Reach, Act, Convert, and Engage, with specific opportunities, strategies, and actions for each stage.\"}]","Digital Marketing Strategy Planning Template - 2015 Edition - How to use this RACE planning template | PDF",1789170471]