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Li | 03/21/20XX | New digital marketing SOP | H. Jones |\n| 1.1 | S. Li | 12/09/20XX | Updated resources | T. Forge |\n| 1.2 | V. Endo | 02/15/20XX | Updated procedure workflow | L. Kim |\n|  |  |  |  |  |\n|  |  |  |  |  |\n\nPURPOSE  \nThis SOP boosts Positive Charge’s search engine rankings and visibility, thereby increasing the company’starget audience.  \nKEYWORDS AND DEFINITIONS  \n\n| KEYWORD | DEFINITION |\n| --- | --- |\n|  |  |\n|  |  |\n|  |  |\n\nSCOPE  \nThis SOP applies to the digital marketing team members who are responsible for SEO.  \nPROCEDURE  \n\n|  | Check the SEO rankings, traffic, and analytics. |\n| --- | --- |\n|  | Assess the on and off-page optimization. |\n|  | Promote high-performing digital content. |\n|  | Update the digital content for optimization. |\n|  | Check and resolve 404 errors. |\n|  | Review 301 redirects. |\n|  | Schedule .txt file updates. |\n|  | Schedule and run reports. |\n|  | Update the schema markup. |\n|  | Conduct search tests and evaluate the metrics. |\n|  | Monitor any changes in trends and algorithms. |\n|  | Report on trend and algorithmic results. |\n\nRESOURCES  \n• Link and web development  \n• Rich media and graphics  \n• Technology and analytics  \n• UI/UX  \nDISCLAIMER  \nAny articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.","cbCaikdmEbzdaY6g","https://ap.wps.com/l/cbCaikdmEbzdaY6g","pdf",522862,"English","# Purpose\n# Scope\n# Procedure\n## SEO checks and optimization actions\n# Resources\n# Disclaimer","[{\"question\":\"What is the purpose of this SEO SOP?\",\"answer\":\"It boosts Positive Charge’s search engine rankings and visibility to increase the target audience.\"},{\"question\":\"Who does this SOP apply to?\",\"answer\":\"It applies to digital marketing team members responsible for SEO.\"},{\"question\":\"Which key tasks are included in the SEO procedure?\",\"answer\":\"The SOP includes checking rankings, assessing on- and off-page optimization, promoting and updating content, resolving 404 errors, reviewing 301 redirects, updating schema markup, and running scheduled reports.\"}]","Digital Marketing - Standard Operating Procedure for SEO - Version 1.2 - Procedure workflow update | PDF",1789262027]