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Responsibilities will include managing website updates, supporting search campaigns, managing online reputation and executing email campaigns. Collaboration with internal stakeholders and external agencies will be crucial to ensure effective digital marketing initiatives.  \nAssures compliance with all Bank policies and procedures, as well as all applicable state and federal banking regulations.  \nESSENTIAL DUTIES  \nSearch  \n􀂃 Possess a solid understanding of Search Engine Optimization (SEO) principles and best practices  \n􀂃 Collaborate with the marketing team to support implementation of SEO strategies and optimize website content for improved search engine rankings  \n􀂃 Review SEO reporting and work with leadership to prioritize SEO initiatives  \n􀂃 Conduct and manage paid search campaigns  \n􀂃 Manage paid search campaigns to drive targeted traffic and achieve marketing goals  \n􀂃 Create ad campaigns and copy and collaborate on bid strategies and monitor campaign performance  \nWebsite Management  \n􀂃 Ensure website content is accurate, up-to-date and aligned with marketing objectives  \n􀂃 Collaborate with marketing director and senior leadership to provide relevant and engaging copy for website  \n􀂃 Work with external agencies as needed to make updates and improvements to website  \n􀂃 Review and report on google analytics including understanding and implementing optimization recommendations.  \nData Analysis  \n􀂃 Monitor digital marketing campaigns, website analytics and other relevant data sources.  \n􀂃 Put together monthly analytics reports to share with marketing director and senior leadership  \nOnline Reputation Management  \n􀂃 Manage online reviews and listings for OakStar Bank, OakStar Investment Services, First Colorado National Bank, Community First Bank, Lumifi and 5+ mortgage lenders  \n􀂃 Respond promptly and professionally to customer reviews, addressing concerns, escalating issues to management in a timely fashion and maintaining a positive online reputation  \nEmail Campaigns  \n􀂃 Manage and execute email marketing campaigns to drive customer acquisition, engagement and promote bank services  \n􀂃 Collaborate with Marketing Director to align email campaigns with overall marketing strategies  \n􀂃 Monitor email performance, including open rates, click-through rates and conversions and make necessary optimizations  \nDigital Marketing Specialist Page 1 of 3  \n􀂃 Assist with creation of ads and various marketing materials.  \n􀂃 Assist with vendor relations.  \n􀂃 Assist with invoice management.  \n􀂃 Assures compliance with all Bank policies and procedures, as well as all applicable state and federal banking regulations.  \n􀂃 Treats people with respect, keeps commitments, Inspires the trust of others, works ethically and with integrity, upholds organizational values, and accepts responsibility for own actions.  \n􀂃 Demonstrates knowledge of and adherence to EEO policy, shows respect and sensitivity for cultural differences, educates others on the value of diversity, promotes working environment free of harassment of any type, and builds a diverse workforce and supports affirmative action.  \n􀂃 Follows policies and procedures, completes administrative tasks correctly and on time, supports the Bank’s goals and values, and benefits the Bank through outside activities.  \n􀂃 Performs the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rul","cbCainvSQWGIWyzk","https://ap.wps.com/l/cbCainvSQWGIWyzk","pdf",225086,"English","# Summary\n## Essential Duties\n### Search\n### Website Management\n### Data Analysis\n### Online Reputation Management\n### Email Campaigns\n## Secondary Duties\n## Supervisor Responsibility\n## Environment and Physical Activity\n## Mental Demands","[{\"question\":\"What is the primary purpose of the Digital Marketing Specialist role?\",\"answer\":\"The role implements digital marketing tactics to drive brand visibility, customer engagement, and business growth.\"},{\"question\":\"Which responsibilities cover search and campaign execution?\",\"answer\":\"The position manages SEO best practices, supports SEO implementation, and conducts paid search campaigns including ad creation and performance monitoring.\"},{\"question\":\"How does the role handle website, analytics, and reporting?\",\"answer\":\"It ensures website content is accurate and aligned with marketing objectives, reviews Google Analytics, and prepares monthly analytics reports for marketing leadership.\"}]","Digital Marketing Specialist - Job Position Description | PDF",1789328607]