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The plan further specifies campaign direction for Google AdWords, plus sections for email, content marketing, personas, and social media channels like Facebook, Twitter, and LinkedIn, followed by a 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................................................................................................................ 2  \nOn-Page SEO ................................................................................................................................... 2  \nOff-Page SEO ................................................................................................................................... 4  \nGoogle AdWords ................................................................................................................................. 5  \nEmail Marketing .................................................................................................................................. 5  \nContent Marketing.............................................................................................................................. 7  \nPersonas .......................................................................................................................................... 7  \nContent Marketing Plan .................................................................................................................. 7  \nSocial Media ........................................................................................................................................ 8  \nFacebook ......................................................................................................................................... 8  \nTwitter ........................................................................................................................................... 12  \nOther Platforms ............................................................................................................................ 13  \nLinkedIn ......................................................................................................................................... 15  \nBudget ............................................................................................................................................... 16  \nSearch Engine Optimisation  \nOn-Page SEO  \nAudit existing site and mark any actions that need to be completed:  \n\n| Audit | Current Data | Action | Target |\n| --- | --- | --- | --- |\n| Google Webmaster Tools – Crawl Errors (how many) |  |  | 0 |\n| XML sitemap submitted\u003Cbr>Number of pages indexed vs submitted should be similar (unless you deliberately block some pages from indexing |  |  |  |\n| Google Webmaster Tools – Data Highlighter (is it being used to mark-up relevant data) |  |  |  |\n| Google Webmaster Tools – HTML Improvements |  |  |  |\n| On-Page SEO- % of pages in top 3 |  |  |  |\n| Page Speed (use Google Page Speed Insight) |  |  | 80+ on both mobile and desktop |\n| Google Webmaster Tools – Links to your website |  |  |  |\n| Domain Authority\u003Cbr>[www.opensiteexplorer.org](www.opensiteexplorer.org) |  |  |  |\n| Duplicate Content (SERPs do not like this) [www.copyscape.com](www.copyscape.com and)[ and](www.copyscape.com and)[ ](www.copyscape.com and)[www.siteliner.com](www.siteliner.com) |  |  |  |\n| Domain redirect – does [domain.ie](domain.ie) redirect to\u003Cbr>[www.domain.ie](www.domain.ie) |  |  |  |\n\n\n| URLs (should show website hierarchy and exclude?&=%) |  |  |  |\n| --- | --- | --- | --- |\n| Breadcrumb navigation (is it present and correct) |  |  |  |\n| Google Local Listing\u003Cbr>[www.google.com/business](www.google.com/business) |  |  |  |\n| Other local directories listings (ensure NAP details are the same on all sites including Google) |  |  |  |\n| Custom 404 error page – have you one and where does it lead customers |  |  |  |\n| Responsive website – is your website mobile ready / responsive (include all booking elements) |  |  |  |\n\nGoogle Analytics  \n\n| Report | Current Data | Action | Target |\n| --- | --- | --- | --- |\n| Overall Traffic – average per month (note","cbCaivm1I00MqD0c","https://ap.wps.com/l/cbCaivm1I00MqD0c","pdf",426630,"English","# Contents\n## Search Engine Optimisation\n### On-Page SEO\n### Off-Page SEO\n## Google AdWords\n## Email Marketing\n## Content Marketing\n## Personas\n## Content Marketing Plan\n## Social Media\n## Budget","[{\"question\":\"What does the plan include under Search Engine Optimisation?\",\"answer\":\"It includes On-Page SEO and Off-Page SEO, with audit checklists for technical setup, performance, content quality, traffic reporting, and inbound link factors.\"},{\"question\":\"Which on-page SEO audit items are highlighted in the template?\",\"answer\":\"The template calls out items such as crawl errors, XML sitemap indexing, data highlighter usage, HTML improvements, top-3 page presence, Page Speed targets, link checks, domain authority, duplicate content checks, redirects, URL structure, breadcrumb navigation, local listings, 404 pages, and mobile responsiveness.\"},{\"question\":\"How does the plan approach Google AdWords and what is its role?\",\"answer\":\"It describes Google AdWords as a proven method for driving quality leads using regular campaigns, with Search Ads as the main traffic driver and remarketing as a supporting technique.\"}]","Digital Marketing Plan 2015 - Search Engine Optimisation and SEO Checklist | PDF",1790092482,6]