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The role also includes project management for a group-wide website rebuild and coordination with external digital marketing consultants.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Which tools and platforms are used to measure and improve performance?",{"text":68,"@type":64},"Google Analytics, Google Search Console, and Google Tag Manager are used for visibility into website performance and conversions. Competitor analysis support tools such as Yext and Ubersuggest are also mentioned.",{"name":70,"@type":61,"acceptedAnswer":71},"What experience and skills are required for the role?",{"text":72,"@type":64},"The candidate should have demonstrable experience running targeted Google Ads with strong conversion rates and competitive cost-per-lead, experience setting up retargeting campaigns, and at least 2 years of onsite and technical SEO on a WordPress site. 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This role will be face paced, varied and you will never have two days the same! You will work closely with the Director of Marketing and Communications to successfully drive out our digital marketing strategy across our Group and each business unit within it. So, what does this mean? It means that you will take responsibility for various digital marketing tactics, driving some out yourself and working with your team colleagues to achieve others. Your roles and responsibilities will include researching, implementing and constantly honing GoogleAd campaigns across various accounts, running retargeting campaigns, working on our onsite and technical SEO and website maintenance. You will also work closely with your colleagues to share best practice around social media, email marketing and lead generation, although you will not directly be responsible for these tactics.  \nIn addition to your ongoing responsibilities, you will also be heavily involved in the development of anew family of websites for all the businesses within our Group. This will involve working with colleagues and external consultants to understand the customer journeys for each business unit , map out the ideal UX, develop site maps, work with the external Website Developer and act as the Project Manager. You will be the key contact person for this project, which will span at least the coming 8-9 months.  \nYou will also work with some external digital marketing consultants, ensuring their activity and priorities aligns to the broader marketing strategy and overall business objectives.  \nThis role is a brilliant opportunity for a well experienced, passionate digital marketer who wants to take the next step in your career. You will have line management responsibility of some colleagues within the team and will be the primary point of contact for internal and external stakeholders when it comes to our digital marketing tactics. As such, you must have excellent communication skills, bea people person and have fantastic time-management skills, as you will be balancing many tasks simultaneously. You will be supported by the Director of Marketing and Communications and work with a team of enthusiastic marketers to really help accelerate our digital marketing activities.  \nYour main duties will include:  \n• Onsite and technical SEO of our Group and each business unit within our Group  \n• Full management, tracking and analysis of GoogleAds campaigns  \n• Running highly targeted retargeting campaigns to help maximise conversions  \n• Use Google Analytics, Google Search Console and Google Tag Manager to provide full visibility of website performance and conversions  \n• Use third party software such as Yeost and Ubersuggest to carry out competitor analysis and help shape our SEO priorities  \n• Website updates such as copy updates, create new pages, update the site map, add new content. Technical maintenance of plugins, databases and themes are managed by our website host.  \n• Full project management of our Group wide website rebuild project. Liaise with stakeholders internally and externally to ensure that this project is delivered on time, within budget and meets the scope  \n• Support and share best practice with colleagues regarding social media lead generation, organic social media content creation and email marketing  \nWho are we looking for?  \nWe are looking for a go getter, someone who is highly motivated, enthusiastic and passionate about helping us to take our digital marketing tactics to the next level. You should be able to clearly show your prior experience and the areas where you have made a clear impact in t","cbCaiqSJCss23wPX","https://ap.wps.com/l/cbCaiqSJCss23wPX","pdf",118456,"English","# Job Description\n## Key responsibilities\n## Who are we looking for?\n## Who are we?\n## Benefits","[{\"question\":\"What are the core responsibilities of the Digital Marketing Manager?\",\"answer\":\"Manage onsite and technical SEO, oversee Google Ads tracking and analysis, run retargeting campaigns, and maintain website updates and content. The role also includes project management for a group-wide website rebuild and coordination with external digital marketing consultants.\"},{\"question\":\"Which tools and platforms are used to measure and improve performance?\",\"answer\":\"Google Analytics, Google Search Console, and Google Tag Manager are used for visibility into website performance and conversions. Competitor analysis support tools such as Yext and Ubersuggest are also mentioned.\"},{\"question\":\"What experience and skills are required for the role?\",\"answer\":\"The candidate should have demonstrable experience running targeted Google Ads with strong conversion rates and competitive cost-per-lead, experience setting up retargeting campaigns, and at least 2 years of onsite and technical SEO on a WordPress site. Strong communication, time management, and stakeholder coordination skills are also emphasized.\"}]","Digital Marketing Manager Job Description | PDF",1789323776]