[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-170649-105":53,"doc-detail-170649-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","digital-marketing-communications-website-tools-and-techniques-unit-specification","Digital Marketing Communications: Website Tools and Techniques - Unit Specification","","Unit specification for Digital Marketing Communications: Website Tools and Techniques (SCQF level 7) outlining purpose, learning outcomes, credit level, and assessment evidence requirements. Learners develop understanding of the digital marketing sector and the strategic role of an organisation’s website in external marketing communication. The unit builds capability to create a website using a content management system (CMS) template, covering key planning elements such as SEO, content management, analytics, navigation, mobile considerations, and domain setup.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":46,"@type":70,"position":76},"https://docshare.wps.com/template/paper-templates/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/digital-marketing-communications-website-tools-and-techniques-unit-specification/170649/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/digital-marketing-communications-website-tools-and-techniques-unit-specification/170649.png","ImageObject",442,249,{"name":88,"@type":89},"Emma Mercer","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-10-14","2026-09-01",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the aim of this unit for learners pursuing marketing, advertising and/or PR roles?","Question",{"text":109,"@type":110},"The unit provides an overview of the digital marketing sector and key digital platforms for corporate communication. It focuses on the organisational website as the foundation of online marketing and develops knowledge and skills to create a website using a CMS.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What outcomes will learners achieve on successful completion?",{"text":114,"@type":110},"Learners can describe the scope of the digital marketing sector, explain the role of an organisation’s website in external marketing communications, and use a content management system (CMS) template to create an organisational website.",{"name":116,"@type":107,"acceptedAnswer":117},"What evidence is required for assessment in this unit?",{"text":118,"@type":110},"Learners must provide evidence for reviewing the sector’s size, identifying digital marketing tools and external growth factors, and demonstrating website and campaign understanding for a chosen organisation, including integrated tools and corporate identity features.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},170649,1790292668,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":45,"category_name":46,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":25,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":47},962084925502,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Higher National Unit specification\nGeneral information\nUnit title:\tDigital Marketing Communications: Website Tools and Techniques (SCQF level 7)\nUnit code:\tHX3V 34\nSuperclass:\tCC\nPublication date:\tFebruary 2018\nSource:\tScottish Qualifications Authority\nVersion:\t03\nUnit purpose\nThis unit is designed to give learners an overview of the digital marketing sector and the key digital platforms used for corporate communication. This unit is intended to develop the knowledge and digital skills of learners keen to take up an entry level Marketing, Advertising and/or PR role.\nSpecifically this unit aims to give learners a particular understanding of the importance of an organisational website as the key foundation of online marketing; and develops their knowledge and skills to create a website using a content management system (CMS).\nThis is a stand-alone unit but also the first of two units intended to be delivered in sequence to cover the fundamental principles of online marketing. The sequential unit (Digital Marketing Communications: Content Development) covers how the other digital communication platforms integrate with the website.\nOutcomes\nOn successful completion of the unit the learner will be able to:\n1\tDescribe the scope of the digital marketing sector.\n2\tDescribe the role and purpose of an organisation’s website in developing an external marketing communication strategy.\n3\tUse a content management system (CMS) template to create a website for an organisation.\n\u000f\nHigher National Unit Specification: General information (cont)\nUnit title:\tDigital Marketing Communications: Website Tools and Techniques (SCQF level 7)\nCredit points and level\n1 Higher National Unit credit at SCQF level 7: (8 SCQF credit points at SCQF level 7)\nRecommended entry to the unit\nLearners should have good communication skills and competent IT skills. This could be demonstrated by achievement of Core Skill of Communication and ICT at SCQF level 5, or by possession of English or Business Administration at SCQF level 6 or equivalent.\nCore Skills\nAchievement of this Unit gives automatic certification of the following Core Skills component:\nComplete Core Skill\t\tNone\nCore Skill component\t\tCritical Thinking at SCQF level 5\nProviding/Creating Information at SCQF level 5\nThere are also opportunities to develop aspects of Core Skills which are highlighted in the Support Notes of this Unit specification.\nContext for delivery\nIf this unit is delivered as part of a group award, it is recommended that it should be taught and assessed within the subject area of the group award to which it contributes.\nThe Assessment Support Pack (ASP) for this unit provides assessment and marking guidelines that exemplify the national standard for achievement. It is a valid, reliable and practicable assessment. Centres wishing to develop their own assessments should refer to the ASP to ensure a comparable standard. A list of existing ASPs is available to download from SQA’s website (\u0013 HYPERLINK \"http://www.sqa.org.uk/sqa/46233.2769.html\" \u0014http://www.sqa.org.uk/sqa/46233.2769.html\u0015).\nEquality and inclusion\nThis unit specification has been designed to ensure that there are no unnecessary barriers to learning or assessment. The individual needs of learners should be taken into account when planning learning experiences, selecting assessment methods or considering alternative evidence.\nFurther advice can be found on our website \u0013 HYPERLINK \"http://www.sqa.org.uk/assessmentarrangements\" \u0014www.sqa.org.uk/assessmentarrangements\u0015.\n\u000fHigher National Unit Specification: Statement of standards\nUnit title:\tDigital Marketing Communications: Website Tools and Techniques (SCQF level 7)\nAcceptable performance in this unit will be the satisfactory achievement of the standards set out in this part of the unit specification. All sections of the statement of standards are mandatory and cannot be altered without reference to SQA.\nOutcome 1\nDescribe the scope of the digital marketing sector.\nKnowledge and/or sk","cbCaigTMNhmcADaY","https://ap.wps.com/l/cbCaigTMNhmcADaY","docx",161360,"English","# Unit purpose\n# Outcomes\n## Outcome 1\n## Outcome 2\n## Outcome 3\n# Credit points and level\n# Recommended entry to the unit\n# Core Skills\n# Context for delivery\n# Equality and inclusion\n# Statement of standards\n# Evidence requirements for this unit","[{\"question\":\"What is the aim of this unit for learners pursuing marketing, advertising and/or PR roles?\",\"answer\":\"The unit provides an overview of the digital marketing sector and key digital platforms for corporate communication. It focuses on the organisational website as the foundation of online marketing and develops knowledge and skills to create a website using a CMS.\"},{\"question\":\"What outcomes will learners achieve on successful completion?\",\"answer\":\"Learners can describe the scope of the digital marketing sector, explain the role of an organisation’s website in external marketing communications, and use a content management system (CMS) template to create an organisational website.\"},{\"question\":\"What evidence is required for assessment in this unit?\",\"answer\":\"Learners must provide evidence for reviewing the sector’s size, identifying digital marketing tools and external growth factors, and demonstrating website and campaign understanding for a chosen organisation, including integrated tools and corporate identity features.\"}]","Digital Marketing Communications: Website Tools and Techniques - Unit Specification | DOCX",1788273793]