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The approach starts from measurable business outcomes, then aligns technology decisions, enabling CRM, content operations, personalization, automation, AI readiness and responsible activation. 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People expect relevant content, seamless service and consistent interactions across every digital touchpoint. But behind the scenes, many teams are still working across disconnected platforms, fragmented customer profiles, manual workflows and under-optimized systems.  \nCDW Business Application Services help organizations connect strategy, platforms, data and operations to improve the way they engage customers, support employees and run digital experiences. With services for Adobe and Salesforce solutions, CDW helps organizations move beyond isolated platform projects by connecting Adobe and Salesforce capabilities to the data, integrations, workflows and adoption plans required to deliver measurable business outcomes.  \nBusiness Application Services at a Glance  \n• Adobe and Salesforce solution services  \n• Customer relationship management (CRM)  \n• Customer experience and content operations  \n• Data, identity and personalization enablement  \n• Integration, automation and workflow services  \n• AI readiness and responsible activation  \n• Managed support and platform optimization  \nWhat CDW Helps You Do  \nConnect customer experiences across channels  \nAlign web, mobile, campaign, sales, service, commerce and support interactions around a more unified journey.  \nImprove platform ROI  \nOptimize Adobe and Salesforce investments so teams can increase adoption, reduce friction and focus on measurable business outcomes.  \nAutomate workflows to accelerate teams  \nSimplify handoffs across marketing, sales, service and operations with integrated workflows and governance.  \nPrepare for responsible AI  \nStrengthen the data, content, security and governance foundation needed to activate AI where it creates real value.  \nUnify data and identity  \nStitch together online and offline data relating to customer profiles, engagement signals and operational data to support advanced personalization and cross-channel measurement and decision-making.  \nTrends Approach Adobe CXO Salesforce Data + Identity Integration AI Readiness Optimization Outcomes Why CDW Get Started  \nThe State of Digital Enablement  \nCustomer Experience Is Now a Platform, Data and Operations Challenge  \nCustomer experience is no longer limited to a website, campaign or CRM workflow. It is the connected reality customers see when they research, buy, ask for support, receive service, return to a portal or respond to outreach.  \nWhen those experiences break down, customers notice. A recent survey found that 52% of consumers stopped using or buying from a brand because of a bad product or service experience, while 29% stopped because of poor customer experience online or in person.1 The same survey found that 70% of executives say customer expectations are evolving faster than their company can adapt.1  \nPersonalization is also becoming a baseline expectation. Reports show that 81% of consumers ignore irrelevant marketing messages, while 96% say they are more likely to purchase when brands send personalized messages.2  \nAt the same time, AI is raising the stakes for C-suite executives. Industry reports illustrate a hyperconnected world where CIOs must prioritize responsible innovation, operational excellence and digital trust.3 CMOs are looking for AI-powered solutions to reduce the time needed to get new campaigns to market.  \nThe Challenge Behind the Experience  \nOmnichannel journeys are fragmented across web, mobile, call center, chat, loyalty, sales and service.  \nCustomer identity is inconsistent, making it harder to personalize experiences or measure journeys accurately.  \nAI expectations are rising before data quality, gove","cbCaicjt9SZju0C6","https://ap.wps.com/l/cbCaicjt9SZju0C6","pdf",1050341,"English","# The State of Digital Enablement\n## Customer Experience Is Now a Platform, Data and Operations Challenge\n## The Challenge Behind the Experience\n# The CDW Approach\n## Start With the Outcomes, Then Connect the Platforms\n# Adobe Customer Experience Orchestration (CXO) Services\n## Connect Content, Journeys and Insights Across Digital Touchpoints\n# What CDW Helps You Do\n## Connect customer experiences across channels\n## Improve platform ROI\n## Automate workflows to accelerate teams\n## Prepare for responsible AI\n## Unify data and identity","[{\"question\":\"What problem does the brochure highlight about current digital enablement?\",\"answer\":\"It highlights fragmented platforms, disconnected customer profiles, manual workflows and under-optimized systems that make it hard to deliver consistent digital experiences.\"},{\"question\":\"How does CDW’s approach relate technology choices to outcomes?\",\"answer\":\"It emphasizes starting with business outcomes, then connecting Adobe and Salesforce capabilities to data, integrations, workflows and adoption plans required to deliver measurable results.\"},{\"question\":\"Which capabilities are included in the Business Application Services overview?\",\"answer\":\"The brochure lists Adobe and Salesforce solution services, CRM and customer experience/content operations, data, identity and personalization enablement, integration and workflow services, AI readiness and responsible activation, and managed support and platform optimization.\"}]","Digital Enablement Capabilities Brochure - About CDW Business Application Services | PDF",1790134831]