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This role will mainly involve copy writing and co-ordinating engaging content across the firm, driving business growth, creating a positive and engaging image for our brand amongst both clients and corporate partners. Responsibility will cover all digital marketing content , website content and SEO, advertising, eMarketing, social media, PR, video, podcasts, awards submissions and digital BID management/creation with tender and pitch submissions to maximise firm earning capability.  \nAll messaging will aim to expand the firm's coverage in the chosen markets and regions. Pushing the creative boundaries in order to generate fresh content ideas that connect with our target audience in new ways that expand our reach.  \nThe role includes responsibility for identifying and managing a content communications strategy which will feed into external and client communications, event development and brand management.  \nMain Activities:  \n• Assisting the BD Director to develop the digital content strategy aligned with short-term and long-term marketing targets.  \n• Create and publish creative digital content, including website SEO/SEM, email, social media, video, podcast and display advertising campaigns.  \n• Control the content management system. Working with our wider Business Development and Marketing team for effective project management.  \n• Collaborate with internal teams to identify new content and optimise the user experience  \n• Edit, proofread and improve writers’ posts.  \n• Liaise with content writers to ensure brand consistency.  \n• Optimise content according to SEO.  \n• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) .  \n• Manage content distribution to online channels and social media platforms to increase web traffic.  \n• Develop an editorial calendar and ensure content team is on board.  \n• Ensure compliance with law (e.g. , copyright and data protection) .  \n• Stay up to date with developments and generate new ideas to draw audience’s attention.  \n• Identify trends , insights and optimise spend and performance based on the insights.  \n• Brainstorm new and creative growth strategies.  \n• Collaborate with agencies and other vendor partners.  \n• Working with our Content Manager ensure all PR content is fully optimised and shared effectively to improve reach and share of voice.  \n• Review legal directory and award submissions to maximise tier 1 ratings and award success.  \nWork across Teams to identify and maximise opportunities to promote our work.  \n• Project Manage, co-ordinate and write our annual digital reviews. Working in partnership with the Teams to review previous and future PR, write, review, and edit content working with our Designer to produce finished digital product on time.  \nKnowledge / Skills / Experience:  \n• Proven experience in a digital marketing role  \n• Degree in marketing or a related field  \n• Excellent copy writing and editing skills (in English) with ability to tailor the tone appropriately to suit the purpose of each communication.  \n• Demonstratable success with digital copywriting/SEO  \n• Strong website management skills. SEO / Google Analytics knowledge  \n• Experience managing content creators: building rapport, overcoming resource issues, planning, managing deadlines and budgets  \n• Excellent knowledge of content production processes, workflows and CMS  \n• Excellent brand understanding and interpretation  \n• Articulate with excellent grammatical abilities and attention to detail  \n• Experience partnering with design to craft compelling creative solutions.  \n• PR writing with bid/proposal writing desirable  \n• Working with key internal and external stakeholders to prepare appr","cbCairBVtQQrkhzv","https://ap.wps.com/l/cbCairBVtQQrkhzv","pdf",137380,"English","# Job Title\n## Purpose of Job\n## Main Activities\n## Knowledge / Skills / Experience\n## Our Values & Behaviours","[{\"question\":\"What is the purpose of the Digital Content Manager role?\",\"answer\":\"To manage and create brand-appropriate, creative pieces across digital communications, mainly through copywriting and coordinating engaging content that supports business growth and strengthens the brand image.\"},{\"question\":\"What core activities does the role include?\",\"answer\":\"Developing the digital content strategy, creating and publishing digital content across channels (website SEO/SEM, email, social, video, podcasts, display ads), managing the CMS, building an editorial calendar, ensuring compliance, and distributing content to increase web traffic.\"},{\"question\":\"What skills and experience are required?\",\"answer\":\"Proven digital marketing experience, a marketing degree or related field, excellent English copywriting and editing with SEO capability, strong website/CMS and Google Analytics knowledge, and experience managing content creators and working with design and stakeholders.\"}]","Digital Content Manager Job Description - Role Responsibilities and Requirements | PDF",1789335719]