[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-243912-105":53,"doc-detail-243912-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","digital-campaign-planning-template","Digital Campaign Planning Template","","A structured template for planning a full digital marketing campaign across key phases: defining essential context, articulating the core problem, and clarifying campaign messages. It guides goal setting through primary and secondary strategic objectives, then details tactical social media objectives. The template helps specify primary and secondary audiences, their pain points, objections, and responses, followed by a strategy statement and channel planning. It further covers content themes and formats, community management, paid media budgeting, a posting calendar, and an evaluation framework with measurement tools and success criteria.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/digital-campaign-planning-template/243912/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/digital-campaign-planning-template/243912.png","ImageObject",442,249,{"name":88,"@type":89},"Arica Lee","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":25},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How does the template define the campaign’s foundation before setting goals?","Question",{"text":108,"@type":109},"It prompts users to describe the essential background, including the core problem being solved and the key campaign message(s) that reinforce it.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What types of goals and objectives does the template ask for?",{"text":113,"@type":109},"It requests a primary strategic objective with a SMART goal, a secondary strategic objective with a SMART goal, and two tactical social media goals, each with timing guidance.",{"name":115,"@type":106,"acceptedAnswer":116},"How should campaign success be evaluated according to the template?",{"text":117,"@type":109},"It lists evaluation checks covering data collection tools, whether campaign goals were reached, whether key messages were understood, whether the campaign achieved its purpose, and whether the audience reached, engaged, and acted as intended.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},243912,1791718232,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":25,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},8796096645457,"https://ap-avatar.wpscdn.com/avatar/800003749518d68ffe3?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779345340919836971","Digital Campaign Planning Template  \n\n| CONTEXT | essential background to setup the campaign |  |\n| --- | --- |\n| What important foundation should ground this campaign? You can create a campaign around key messages or problem statements.\u003Cbr>Two examples below: |  |\n| CORE PROBLEM WE’RE SOLVING\u003Cbr>Most campaigns start with a business or perception problem you’re solving through marketing. Describe it here. | KEY CAMPAIGN MESSAGE(S)\u003Cbr>- Message \\#1 to reinforce\u003Cbr>- Message \\#2 to reinforce\u003Cbr>- Brand association to reinforce |\n| RESOURCES/LINKS:\u003Cbr>•• |  |\n\n\n| GOAL | what do you need to achieve & how is it measured |  |\n| --- | --- |\n| PRIMARY STRATEGIC OBJECTIVE\u003Cbr>- SMART goal that your digital media goal will ladder to | SECONDARY STRATEGIC OBJECTIVE\u003Cbr>- SMART goal that your digital media goal will ladder to |\n| SOCIAL MEDIA TACTICAL GOAL \\#1\u003Cbr>- What will happen by when? | SOCIAL MEDIA TACTICAL GOAL \\#2\u003Cbr>- What will happen by when? |\n\n\n| AUDIENCE | who do we need to reach to hit our goals |  |\n| --- | --- |\n| PRIMARY AUDIENCE \\#1\u003Cbr>Describe who they are or link to personas | SECONDARY AUDIENCE \\#2\u003Cbr>Describe who they are or link to personas |\n| optional audience background to ground the campaign focus |  |\n| THEIR PAIN POINT WE SOLVE | THEIR PAIN POINT WE SOLVE |\n| THEIR OBJECTIONS TO US AND HOW WE\u003Cbr>OVERCOME THEM\u003Cbr>- | THEIR OBJECTIONS TO US AND HOW WE\u003Cbr>OVERCOME THEM\u003Cbr>- |\n\n\n| THE STRATEGY | a statement to frame your campaign’s big idea |\n| --- |\n| ● A GET / TO / BY statement will summarize the who, what, and how together\u003Cbr>● Get [target audience] / To [do the desired response] / By [doing, showing, or saying something—your message or action] |\n\n\n| SOCIAL MEDIA/MARKETING CHANNELS |  |\n| --- | --- |\n| PRIMARY CHANNELS\u003Cbr>1.\u003Cbr>2.\u003Cbr>3. | SECONDARY CHANNELS (OPTIONAL) |\n| CHANNEL EXAMPLE-DESCRIPTION OF THE ROLE IT PLAYS\u003Cbr>-What role will it play?\u003Cbr>-How will it be used? |  |\n\n\n| CONTENT STRATEGY | what are the types of content we will share |  |\n| --- | --- |\n| Content labels come in many forms (themes, series, or pillars) . Select one framework. Then breakdown your core objectives and messages into related buckets below. |  |\n| CONTENT THEMES |  |\n| 1. Content Theme Name | Overview: What is it?\u003Cbr>What’s an example? |\n| 2. Content Theme Name | Continue adding these below ⬇️ |\n|  |  |\n| CONTENT FORMATS |  |\n\n\n| 1. Content Format/Type Name | Overview: Which is it?\u003Cbr>What’s an example? |\n| --- | --- |\n| 2. Content Format/Type Name | Continue adding these below ⬇️ |\n\n\n| COMMUNITY MANAGEMENT | activities to engage & grow the audience |  |  |\n| --- | --- | --- |\n| CHANNEL NAME | Reactive activities to engage our audience | Person(s) responsible:\u003Cbr>- |\n|  | Proactive activities to grow our audience | Person(s) responsible:\u003Cbr>- |\n\n\n| PAID MEDIA | campaigns to amplify reach and drive action |  |  |\n| --- | --- | --- |\n| CHANNEL NAME | Description of campaigns (objective, ads) | $ spend / month |\n|  | Description of campaigns (objective, ads) | $ spend / month |\n\n\n| CAMPAIGN CALENDAR | what we’re posting, where, & how often |  |  |  |\n| --- | --- | --- | --- |\n| CALENDAR | [insert link to digital calendar or attach campaign calendar if applicable] |  |  |\n| CHANNEL NAME \\#1 | Which content theme?\u003Cbr>Which content formats? | Frequency: X posts / week | Timing:\u003Cbr>Days or Time |\n|  | Additional Context: Any other platform nuance worth sharing? |  |  |\n| CHANNEL NAME \\#2 | Which content theme?\u003Cbr>Which content formats? | Frequency: X posts / week | Timing:\u003Cbr>Days or Time |\n|  | Additional Context: Any other platform nuance worth sharing? |  |  |\n\n\n| EVALUATION | how are we measuring success * ? |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| What tools are we using to collect data? (e.g. weband social metrics, paid ad metrics, interviews, focus groups, surveys) |  |  |  |  |\n| What were the ultimate goals of the campaign?(e.g. behavior change, percentage of audience you wanted to impact, \\# of vaccines) |  |  |  |  |\n","cbCaioE431W7CV8W","https://ap.wps.com/l/cbCaioE431W7CV8W","pdf",277710,"English","# Core Problem We’re Solving\n# Goal and Measurement\n# Audience and Positioning\n# The Strategy\n# Social Media and Marketing Channels\n# Content Strategy\n# Community Management\n# Paid Media\n# Campaign Calendar\n# Evaluation","[{\"question\":\"How does the template define the campaign’s foundation before setting goals?\",\"answer\":\"It prompts users to describe the essential background, including the core problem being solved and the key campaign message(s) that reinforce it.\"},{\"question\":\"What types of goals and objectives does the template ask for?\",\"answer\":\"It requests a primary strategic objective with a SMART goal, a secondary strategic objective with a SMART goal, and two tactical social media goals, each with timing guidance.\"},{\"question\":\"How should campaign success be evaluated according to the template?\",\"answer\":\"It lists evaluation checks covering data collection tools, whether campaign goals were reached, whether key messages were understood, whether the campaign achieved its purpose, and whether the audience reached, engaged, and acted as intended.\"}]","Digital Campaign Planning Template | PDF",1789209954]