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Works with content teams to develop specific tracking campaigns with targeted key performance indicators and reporting. Evaluates content performance and guides future decisions based on maximizing engagement. |  |\n\nJOB QUALIFICATIONS:  \n\n| Education |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Req | Pref | Degree | Field of Study |  |\n| X |  | Bachelor's degree |  | In |\n| X |  |  | Business Administration | Or |\n| X |  |  | Marketing | Or |\n| X |  |  | Communication Studies | Or |\n| X |  |  | in related field(s) |  |\n\n\n| Additional Education |  |\n| --- | --- |\n| Check here if experience may substitute for some of the above education. |  |\n|  | Combined experience/education as substitute for minimum education |\n\n\n| Work Experience |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Req | Pref | Work Experience | Experience Level |  |\n| X |  | 3 years | in analyst roles, supporting marketing, communications and/or online content teams. |  |\n|  | X | 5 years |  |  |\n\n\n| Additional Work Experience |  |\n| --- | --- |\n| Check here if education may substitute for some of the above work experience. |  |\n|  | Combined experience/education as substitute for minimum work experience |\n\nThis job description describes the general nature and level of work required by the position. It is not intended to be an all-inclusive list of qualifications, skills, duties, responsibilities or working conditions of the job. The job description is subject to change with or without notice, and Management reserves the right to add, modify or remove any qualification or duty. Nothing in this job description changes the existing at-will employment relationship between the Company and the employee occupying the position.  \n2  \n\n| Knowledge, Skills and Abilities |  |  |\n| --- | --- | --- |\n| Req | Pref | Functional Skills |\n| X |  | Experience with programming languages, large datasets and leading web analytics tools. |\n| X |  | Familiarity with leading monitoring and listening tools (e.g. , Google Analytics, NetBase, Meltwater, Social Studio), working with and setting up conversion goals, tracking codes and backend analytics on social media platforms. |\n| X |  | Experience developing reports and dashboards with relevant technology (e.g. , Tableau) . |\n| X |  | Excellent written and oral communications skills, able to present technical concepts to non-technical audiences. |\n| X |  | Demonstrated experience with social media management, managing both public and private online communities. |\n| X |  | Excellent organizational and planning skills. |\n| X |  | Proficiency with Microsoft Office, particularly Excel. |\n|  | X | Extensive experience with data visualization tools. |\n|  | X | Exemplary attention to detail. |\n|  | X | Experience in higher education. |\n|  | X | Proficiency with data analysis software/tools beyond Excel. |\n|  | X | Ability to summarize complex ideas and present findings concisely. |\n|  | X | Experience analyzing search engine marketing/optimization and pay-per-click campaigns. |\n|  | X | Excellent time management, problem solving and prioritization skills. |\n|  | X | Familiarity with current/relevant social media influencers. |\n|  | X | Multilingual communication skills, fluent in Mandarin, Spanish, Korean and/or other languages beyond English. |\n\n\n| Other Job Factors |  |\n| --- | --- |\n| • | This position is designated as a Campus Security Authority (CSA) under the Clery Act and must comply with the requirements of said designati","cbCaih1oqaUmMYD8","https://ap.wps.com/l/cbCaih1oqaUmMYD8","pdf",111450,"English","# Job Summary\n## Job Qualifications\n## Knowledge, Skills and Abilities\n## Job Accountabilities\n## Other Job Factors","[{\"question\":\"What is the primary responsibility of the Digital Analytics Specialist?\",\"answer\":\"Track and analyze how digital content performs and resonates with target audiences, then use results to guide future engagement-focused decisions.\"},{\"question\":\"What qualifications and experience are required?\",\"answer\":\"A bachelor’s degree in fields such as business administration, marketing, or communication studies is requested, along with about 3 years of analyst experience supporting marketing, communications, and/or online content teams, plus preferred experience based on the table.\"},{\"question\":\"Which tools and skills are emphasized in the job requirements?\",\"answer\":\"Experience with programming languages, large datasets, leading web analytics and monitoring/listening tools (e.g., Google Analytics and others), conversion goals and tracking codes, dashboard/report development (e.g., Tableau), and strong communication and data visualization skills.\"}]","Digital Analytics Specialist - Job Description | PDF",1789357523]