[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-250489-105":3,"detail-sidebar-cat-1-en-105":73,"doc-detail-250489-en":119},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":66,"head_meta":68,"extra_data":70,"updated_unix":72},105,"en","developing-a-communications-plan-for-your-research","Developing a Communications Plan for Your Research","","Developing a communications plan helps a research team maximize outcomes and impact by sharing work from early data through conferences and policy influence. Most publicly funded research carries expectations to communicate outputs and outcomes widely. This guide outlines a practical, adaptable framework for setting measurable communications objectives, crafting clear succinct messages with a call to action, identifying and prioritizing audiences, selecting suitable channels, and planning activities with deadlines, responsibilities, and costs.",{"@graph":14,"@context":65},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/developing-a-communications-plan-for-your-research/250489/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/developing-a-communications-plan-for-your-research/250489.png","ImageObject",442,249,{"name":42,"@type":43},"supergirl","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59],{"name":60,"@type":61,"acceptedAnswer":62},"What makes a message effective in a research communications plan?","Question",{"text":63,"@type":64},"Key messages should be written in clear, accessible language, avoid jargon, include a top-line 1–2 sentence summary, and use a call to action where possible.","Answer","https://schema.org",{"og:url":32,"og:type":67,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":69,"canonical":32},"index,follow",{"doc_id":71,"site_id":7},250489,1790941601,{"code":4,"msg":74,"data":75},"success",[76,81,86,91,96,101,106,110,115],{"id":77,"doc_module":22,"doc_module_name":25,"category_name":78,"show_sort_weight":79,"slug":80},11,"Presentations",90,"presentations",{"id":82,"doc_module":22,"doc_module_name":25,"category_name":83,"show_sort_weight":84,"slug":85},12,"Resumes",80,"resumes",{"id":87,"doc_module":22,"doc_module_name":25,"category_name":88,"show_sort_weight":89,"slug":90},14,"Invoices",70,"invoices",{"id":92,"doc_module":22,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},15,"Posters",60,"posters",{"id":97,"doc_module":22,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},16,"Social Media",50,"social-media",{"id":102,"doc_module":22,"doc_module_name":25,"category_name":103,"show_sort_weight":104,"slug":105},17,"Forms",40,"forms",{"id":107,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":108,"slug":109},18,30,"letters",{"id":111,"doc_module":22,"doc_module_name":25,"category_name":112,"show_sort_weight":113,"slug":114},21,"Paper Templates",5,"papers-templates",{"id":116,"doc_module":22,"doc_module_name":25,"category_name":117,"show_sort_weight":4,"slug":118},158,"General","general-158",{"code":4,"msg":74,"data":120},{"doc_id":71,"user_id":121,"nickname":42,"user_avatar":122,"doc_module":22,"category_id":107,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":123,"file_id":124,"file_url":125,"file_type":126,"file_size":127,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":128,"language":129,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":130,"faqs":131,"seo_title":132,"seo_description":12,"update_tm":133,"read_time":30},962088121634,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Research Communications and Engagement team, MCE February 2020  \nDEVELOPING A COMMUNICATIONS PLAN FORYOUR RESEARCH  \nCommunication is a fundamental part of successful research and can take many forms, from sharing preliminary data with colleagues or recruiting study participants, to promoting research outcomes at a conference and influencing policymakers.  \nMost research is funded by publicly accountable bodies , and it is often a condition of the award that the research outputs and outcomes should be communicated as widely as possible.  \nThe Research Communications and Engagement Team exists to support researchers in identifying the best ways to communicate research at all stages ofthe research process, to maximise its impact and to raise the profile of the University of Reading as a research-intensive university.  \nThis guide gives an overview of how to develop an effective communications plan that will help to ensure your research has the greatest possible impact. It provides a framework, and should be adapted to suit your individual project.  \nFor further information and advice, please contact Caroline Cross ([c.e.cross@reading.ac.uk](c.e.cross@reading.ac.uk)) in the Research Communications team.  \nContents  \nGuiding principles ................................................................................................................................................................2  \nDeveloping a communications plan ...............................................................................................................................3  \nSet clear objectives ........................................................................................................................................................3  \nDevelop succinct messages........................................................................................................................................3  \nUnderstand your audiences ........................................................................................................................................4  \nPrioritising your audiences ......................................................................................................................................4  \nReaching your key audiences..................................................................................................................................5  \nExample audience/messaging grid .......................................................................................................................5  \nAchieve your communications objectives ..............................................................................................................5  \nEvaluate your communications and their impact ..................................................................................................6  \nDon’t forget to review your plan ............................................................................................................................6  \nFurther resources...........................................................................................................................................................7  \nGUIDING PRINCIPLES  \nThe who, what and why of communications planning  \nWhy? Set simple objectives  \n􀁸 Begin your plan with a set of objectives that are clear, simple and measurable.  \n􀁸 Ensure that the objectives of your communications plan don't simply restate the objectives ofthe research itself.  \n􀁸 Build in some simple evaluation measures at the start so that you'll know if and how you have succeeded in meeting your objectives.  \nWhat? Be clear about what you want to communicate and why  \n􀁸 Develop clear concise messages, including a ‘call to action ’ where possible.  \n􀁸 Write a top-line summary in just 1or 2 sentences to capture the essence of what you want to communicate.  \nHow? Keep the message clear  \n􀁸 Set out your key messages in clear, accessible language and avoid jarg","cbCaimztiHs05MAN","https://ap.wps.com/l/cbCaimztiHs05MAN","pdf",300636,7,"English","# Guiding principles\n## Why?\n## What?\n## How?\n## Who?\n## Where?\n## When?\n# Developing a communications plan\n## Set clear objectives\n## Develop succinct messages\n## Understand your audiences\n## Prioritising your audiences\n## Reaching your key audiences\n## Achieve your communications objectives\n## Evaluate your communications and their impact\n## Don’t forget to review your plan\n# Further resources","[{\"question\":\"What makes a message effective in a research communications plan?\",\"answer\":\"Key messages should be written in clear, accessible language, avoid jargon, include a top-line 1–2 sentence summary, and use a call to action where possible.\"}]","Developing a Communications Plan for Your Research | PDF",1789255113]