[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-238260-105":53,"doc-detail-238260-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","design-inspirations-haptic-storytelling-with-logoloop-promotional-examples","Design Inspirations - Haptic Storytelling with logoloop® - Promotional Examples","","Design inspirations explain how the haptic effect of logoloop® turns physical interaction into persuasive advertising. Examples describe use in recruiting, sales promotion, trade fair communication, and dialogue marketing, linking clear communication goals to event and direct customer contact. The material highlights measurable benefits such as improved recall and increased sales, while showing formats for brochures, invitation cards, and sales promotion aids designed for different audiences and age groups.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":26,"@type":70,"position":76},"https://docshare.wps.com/template/posters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/design-inspirations-haptic-storytelling-with-logoloop-promotional-examples/238260/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/design-inspirations-haptic-storytelling-with-logoloop-promotional-examples/238260.png","ImageObject",442,249,{"name":88,"@type":89},"Adam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-16","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is logoloop® and what advertising effect does it create?","Question",{"text":108,"@type":109},"logoloop® is an endless folding card designed to produce a haptic effect. In many cases, people smile when holding it and then receive the advertising message through that physical interaction.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Where is logoloop® recommended for use?",{"text":113,"@type":109},"The document highlights events and direct customer contact, including applications in recruiting, sales promotion, trade fair communications, and dialogue marketing.",{"name":115,"@type":106,"acceptedAnswer":116},"How do the examples measure impact and outcomes?",{"text":117,"@type":109},"The examples point to increased unaided recall of the advertising message and report positive sales development, including a stated more than 15% increase for a product promotion after the start.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},238260,1791378299,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":25,"category_name":26,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},1374404737137,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","The clever endless folding card with a unique advertising effect.  \nDESIGN INSPIRATIONS  \nHaptic Storytelling with logoloop®  \nIn 80% of all cases, people smile when they hold logoloop® in their hands – and incidentally get your advertising message. The (age-old) secret to success is grasp, in the most literal sense of the word. logoloop® amazes, fascinates and inspires playfulness.  \nA bit like a haptic PowerPoint presentation, only a lot more likeable and considerably more effective, resulting in an increase in unaided recall of your advertising message. Experts in the field of sensory research also call this the haptic effect – the fast lane to a customer’s mind.  \nThe following pages provide examples of how logoloop® helped various brands to get their messages across in the fields of recruiting, sales promotion, trade fair communications and dialogue marketing.  \nI hope you find these examples inspiring.  \nOlaf Hartmann  \nManaging Director Multisense Institute, Branding Expert, Author of the bestseller“Touch” on haptics in sensory marketing  \nlogoloop® as a promotional brochure, format 156 x 156 mm  \nCommunication goal: acquiring new customers  \nArea of use: events and direct customer contact  \nlogoloop® as a promotional brochure, format 156 x 156 mm  \nCommunication goal: acquiring new customers  \nArea of use: events and direct customer contact  \nlogoloop® as an invitation card, format 210 x 100 mm  \nCommunication goal: invitation  \nArea of use: internal communication/staff development  \nlogoloop® as a trade fair invitation, format 210 x 100 mm  \nCommunication goal: invitation to the Prolight + Sound trade fair  \nArea of use: dialogue marketing  \nlogoloop® as a haptic sales promotion aid, format 210 x 100 mm  \nCommunication goal: Area of use:  \nSpecial features:  \nexplanation of an account for young adults that grows as they do direct customer contact and dialogue marketing  \nthree different logoloop® cards were produced for three different age groups. These could be combined to form a life timeline, which served to illustrate how the services provided by the account would grow to meet age-appropriate needs.  \nlogoloop® as a haptic sales promotion aid, format 160 x 100 mm  \nVR-Bank Neu-Ulm eG  \nA logoloop® card was developed for each of the four account models to act as a consultation aid.  \nThese logoloop® cards were presented on a stepped POS display stand. Staff was trained in how to make optimum use of the haptic effect. The cards served to communicate the advantages of the accounts and the VR Bank step by step – in a clear, concise and graspable way.  \n“Our employees enjoy using logoloop® since its persuasive power works both on existing customers as well as on prospective new customers.  \nAs a result, the development of our sales figures for new accounts since the introduction of logoloop® have been extremely positive.”  \nThomas Hörz  \nHead of Marketing and Communications  \nlogoloop® as a haptic sales promotion aid, format 160 x 100 mm  \n“For us, logoloop® is a tool with which both our sales force and pharmacists can advise patients on the topic of dry, sensitive skin and can select a suitable product from the Seni Care UREA range.”  \nIn designing the logoloop® cards for us, Touchmore was highly successful in implementing our requirements and developed a tool that staff, sales partners and customers all love in equal measure.  \nThanks to an all-round marketing and POS package for the product group – in which the logoloop® cards played a key part – we were already able to record a more than 15% increase in sales of Seni Care UREA products by the end of the second month following the start of the promotion.”  \nAgata Henkel  \nHead of Marketing and Communications  \nlogoloop® as a haptic sales promotion aid, format 156 x 156 mm  \nCommunication goal: explanation of a new bonus app + acquiring new subscribers  \nArea of use: direct customer contact","cbCailUyPiWLAxr8","https://ap.wps.com/l/cbCailUyPiWLAxr8","pdf",3105074,23,"English","# DESIGN INSPIRATIONS\n## Haptic Storytelling with logoloop®\n## Example Use Cases and Communication Goals\n## Formats, Areas of Use, and Special Features","[{\"question\":\"What is logoloop® and what advertising effect does it create?\",\"answer\":\"logoloop® is an endless folding card designed to produce a haptic effect. In many cases, people smile when holding it and then receive the advertising message through that physical interaction.\"},{\"question\":\"Where is logoloop® recommended for use?\",\"answer\":\"The document highlights events and direct customer contact, including applications in recruiting, sales promotion, trade fair communications, and dialogue marketing.\"},{\"question\":\"How do the examples measure impact and outcomes?\",\"answer\":\"The examples point to increased unaided recall of the advertising message and report positive sales development, including a stated more than 15% increase for a product promotion after the start.\"}]","Design Inspirations - Haptic Storytelling with logoloop® - Promotional Examples | PDF",1789133112,8]