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It builds profiles using demographic data, occupation, motivations, frustrations, and communication modes.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does a user journey map help improve a product or service?",{"text":113,"@type":109},"A user journey map captures the interaction stages from awareness to exit, including pain points and emotions. It can highlight problems in the current flow and inform how users could use a new service.",{"name":115,"@type":106,"acceptedAnswer":116},"What is the purpose of the MoSCoW method when developing a product or service?",{"text":117,"@type":109},"MoSCoW prioritises tasks using Must do, Should do, Could do, and Won’t do. 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Create a profile for each of them, thinking about their demographic data (age, sex, location), occupation, motivations, frustrations, and modes of communication.  \nResources you will need  \n• Something to write with/on  \n• Stakeholder map  \nWhy it is useful  \nIt enables you to focus on a manageable amount of stakeholders rather than a large spectrum. This allows you to design different solutions for different groups with varying needs. Visualising the data means you are able to pick out a user’s barriers to the service and potential opportunities for engagement.  \nDesign  \nDefine  \nphase  \nUser Journey Map  \nAware Join Regular Use Exit  \nWhat it is  \nUser journey maps capture the aspects of interaction a user has with a product/service (from when they become aware of the product/service to their exit) as well as the various pain points and emotions throughout. This map can be used to plot the way users currently use the product/ service or the way users could use a new product/service.  \nResources you will need  \n• Something to write with/on  \n• User personas  \nWhy it is useful  \nBy understanding the flow of various tasks you can begin to pinpoint areas that are problematic for users and design materials to facilitate their needs.  \nDesign  \nDefine  \nphase  \nStakeholder Map  \nHigh interest  \nLow influence  \nWhat it is  \nStakeholder mapping offers an overview of stakeholders in your ecosystem in relation to your product/service. Who are the people, organisations, bodies that interact with/have an effect on your product/service?  \nResources you will need  \n• Something to write with/on  \nWhy it is useful  \nItis a good way to visualise the community around your product/service and allows your team to get a shared understanding, and decide on the most important areas for exploration.  \nDesign  \nDevelop phase  \nLateral Thinking  \nWhat it is  \nThis exercise involves putting down your most obvious ideas and then‘hacking’ them by creating other ideas that are the reverse, combination, subtraction, or exaggeration of your initial ideas.  \nResources you will need  \n• Something to write with/on  \n• User personas  \n• Imagination  \nWhy it is useful  \nThis exercise allows you to generate a wide range of ideas that move beyond the usual.  \nDesign  \nDevelop phase  \nMoSCoW Method  \nWhat it is  \nThis system is used as a way of prioritising tasks when developing a product/service. The acronym stands for: Must do, Should do, Could do, and Won’t do. Requirements considered a Must have to be included for the project to be a success, whereas requirements considered a Won’twill determine the product/service a failure.  \nThe team will aim to deliver all the Must do, Should do and Could do, however if the deadline is threatened Should and Could will need to be compromised.  \nResources you will need  \n• Something to write with/on  \nWhy it is useful  \nThis is a good way to prioritise within a team and meet the deadlines of a project, while making sure the crucial elements for a successful product/service are included.","cbCaibAdb4tLnVxm","https://ap.wps.com/l/cbCaibAdb4tLnVxm","pdf",761759,7,32,"English","# Design - Discover phase\n## User Personas\n## What it is\n## Resources you will need\n## Why it is useful\n# Design - Define phase\n## User Journey Map\n## Stakeholder Map\n# Design - Develop phase\n## Lateral Thinking\n## MoSCoW Method","[{\"question\":\"What is the goal of creating user personas in this design process?\",\"answer\":\"Creating user personas helps teams think about a range of stakeholders with different motivations. It builds profiles using demographic data, occupation, motivations, frustrations, and communication modes.\"},{\"question\":\"How does a user journey map help improve a product or service?\",\"answer\":\"A user journey map captures the interaction stages from awareness to exit, including pain points and emotions. It can highlight problems in the current flow and inform how users could use a new service.\"},{\"question\":\"What is the purpose of the MoSCoW method when developing a product or service?\",\"answer\":\"MoSCoW prioritises tasks using Must do, Should do, Could do, and Won’t do. It ensures requirements crucial for success are included while helping the team adapt if deadlines are threatened.\"}]","Design Discover - User Personas - Design Define - User Journey Map, Stakeholder Map - Design Develop - Lateral Thinking, MoSCoW Method | PDF",1789189237]