[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-171400-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-171400-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","departmental-information-website-development-project-request","Departmental Information - Website Development Project Request","","Departmental Information for a college website development project, guiding teams to define who from the department should be involved and clarify the department’s role and services. It structures strategic planning by translating departmental objectives into website goals, success metrics, and measurable online outcomes. The template also requires audience profiling, desired tone and key messages, review of current site strengths and gaps, and benchmarking against competitor institutions. 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What services do you offer?\nStrategic Focus\nAn effective website has a reason for being. The strategic objectives of your department shape and inform all information your group produces. The same principle applies to Websites. Please list the strategic objectives of your department or unit below (eg. “Recruit new international students” or “Improve rate of student retention”):\nWebsite Objectives & Metrics\nTranslate the above strategic objectives (only the ones for which the website has a role to play) into online goals for your website, and define measures of success for each. Before you have a successful website, you must define what you are hoping to achieve and what ‘success’ means. See the example below.\nAudience Profile\nInspiration stems from a real understanding of the lives and feelings of your users. What are the demographic and personality characteristics of your audience?\nDevelop a quick profile for all primary and secondary audiences, but keep it as focused as possible.  Keeping your site goals in mind, think about the following (see example below):\nTypes of visitors you might already have or hope to attract\nThe hierarchy of priority of your users based on your department’s mandate\nWhat your visitors are looking for on your site (i.e., information, application, etc.)\nWhat you may want from your visitors (i.e., application, inquiry, newsletter signup, etc.)\nDesired Tone & Messaging:\nWhat values and feelings do you want the messaging and content on your website to convey?\nFor each audience, identify the key messages that you want to communicate with them.\nCurrent Site & Materials:\nWhat is the address of your current website?\nWhat is currently working well for your users on your current site? Why?\nWhat is not currently working well for your users? Why?\nWhat kinds of web and marketing materials does your department currently have?\nLeading Benchmarks:\nUpdating your site is the perfect time to take a look at what your competitors at other institutions are doing. Researching the websites of similar organizations is a smart way to see new ideas already in action. Rather than judge the site’s design, the purpose is to find new approaches to content, navigation, applications, documents or tools.\nYou will be provided with a separate template to guide this process, but start now by listing some of your main competitors and whether or not you think their site represents best practices.\nTimeline & Budget:\nWhat is the proposed start date for this project?\nWhat is the proposed date for this website to go live?\nDo you have any financial resources allotted for the development of the site (these may be required for photography, copywriting services, etc.)?","cbCaitUBJdGXqSa5","https://ap.wps.com/l/cbCaitUBJdGXqSa5","docx",38407,"English","# Request for Website Development Project\n## Departmental Information\n## Strategic Focus\n## Website Objectives & Metrics\n## Audience Profile\n## Desired Tone & Messaging\n## Current Site & Materials\n## Leading Benchmarks\n## Timeline & Budget","[{\"question\":\"How should the department’s team members be identified for the website project?\",\"answer\":\"First, list all team members from the department the college wants to involve in the website project, then clarify their participation needs for the initiative.\"},{\"question\":\"What are “website objectives and metrics” in this template?\",\"answer\":\"Translate selected departmental strategic objectives into online website goals and define clear measures of success for each goal.\"},{\"question\":\"What planning details are required in the timeline \\u0026 budget section?\",\"answer\":\"Provide the proposed start date, the planned go-live date, and the financial resources allocated for development needs such as photography and copywriting.\"}]","Departmental Information - Website Development Project Request | DOCX",1788282499]