[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-177137-105":53,"doc-detail-177137-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","define-your-stories-video-content-marketing-strategy-template","Define Your Stories - Video Content Marketing Strategy Template","","A strategic template for building a video content marketing plan that starts by uncovering what the audience is saying across industry forums, Quora, blogs, and YouTube comments. It guides conversations with existing customers, follower surveys, and selecting the strongest story ideas. The workflow then helps define video structure elements (tone, format, visuals, music/sound), choose distribution channels, plan recording methods and equipment costs, set a publishing cadence for six months, and launch with a practical checklist plus promotion tactics for every video.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/define-your-stories-video-content-marketing-strategy-template/177137/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/define-your-stories-video-content-marketing-strategy-template/177137.png","ImageObject",442,249,{"name":88,"@type":89},"Angel","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-10-27","2026-09-02",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",19,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How should a team define video stories for this marketing plan?","Question",{"text":109,"@type":110},"Review audience conversations on industry forums, Quora, blogs, and YouTube comments. Then talk with existing customers, survey followers, and select the best ideas from those inputs.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What elements does the template cover when strategizing video structure?",{"text":114,"@type":110},"It provides prompts for tone, recommended video formats (e.g., monologue, interview, panel, voiceover, text-based), visual style options (animations, graphics, transitions, jump cuts), and music/sound effect choices.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the template plan recording and publishing?",{"text":118,"@type":110},"It asks teams to choose a recording approach (smartphone setup, full production gear, or working with film professionals) and estimate equipment and total costs. It then schedules a publishing cadence across months #1–#6 and includes a launch checklist plus promotion steps for each video.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},177137,1791746220,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":73},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Video Content Marketing Strategy\nCompany / Date\nA Strategic Template From CoSchedule\n\u000f\nDefine Your Stories\n☐ Explore what your audience is saying on industry forums (and Quora), on blog posts (both yours and your competition), and comments on YouTube videos.\n☐ Talk to your existing customers to understand what kind of stories they’d like to see from your business.\n☐ Survey your followers.\n☐ Highlight the best ideas from your lists above.\nStrategize Your Video Structure\nTone:\nTop of Form\nWe are\n, but we are not\n.\nWe are\n, but we are not\n.\nWe are\n, but we are not\n.\nBottom of Form\nStructure (check the best options for you):\n☐ One-person monologue\n☐ Interview\n☐ Panel discussion\n☐ Voiceover\n☐ Text-based\nVisual feel (check the best options for you):\n☐ Animations\n☐ Graphics\n☐ Transitions\n☐ Jump cuts\n☐ Other:\nMusic/sound effects (enter your picks from \u0013 HYPERLINK \"http://audioblocks.com\" \\h \u0014AudioBlocks.com\u0015):\nName The Video Series\nBrainstorm a list of names (consider your company, style, culture, and keywords):\nDecide How Long Your Videos Will Be\nChoose Your Distribution Outlets\nCheck all that apply:\n☐ Email\n☐ Facebook\n☐ Twitter\n☐ Instagram\n☐ Vimeo\n☐ YouTube\n☐ Blog post\n☐ Other:\nPlan to Record Your Video\nCheck the method you’ll begin with:\n☐ Smartphone + tripod + Screenflow\nEquipment: / Cost:\nEquipment: / Cost:\nEquipment: / Cost:\n☐ Full-fledged camera + mic + lights + professional editing software\nEquipment: / Cost:\nEquipment: / Cost:\nEquipment: / Cost:\n☐ Work with film professionals\nEquipment: / Cost:\nEquipment: / Cost:\nEquipment: / Cost:\nTotal cost:\nKnow Your Publishing Cadence\nMonth #1: # of videos / dates to publish\nMonth #2: # of videos / dates to publish\nMonth #3: # of videos / dates to publish\nMonth #4: # of videos / dates to publish\nMonth #5: # of videos / dates to publish\nMonth #6: # of videos / dates to publish\nLaunch!\nHere's a checklist to help you launch your content marketing video series:\n☐ Before you launch, write a blog post about what you're planning to do with video content. Ask your audience for feedback (as simple as asking them to email you or leave a blog post comment) so you can create the best content they will really appreciate. Here's an example of the pre-launch blog post we published for #OverheardAtCoSchedule.\n☐ Create a landing page specifically designed to categorize your videos. This is the page you'll promote during your launch. Here's an example of ours for #OverheardAtCoSchedule.\n☐ Plan to launch at least two videos on your first day. This makes your launch feel a little bigger and gives your audience a bit more to watch immediately.\n☐ Publish a blog post for each video. Embed your video from Wistia or YouTube.\n☐ Send a personal email on launch day to everyone who gave you feedback (likely resulting from your pre-launch blog post).\n☐ Send an email to your general email list to introduce them to your new series.\n☐ Send an email to all of the folks who've already subscribed to your video-specific email subscriber list.\n☐ Write a blog post about the video series when you launch. It'd be kinda like the one you're reading right now, positioned as a way to help your audience. ;)\n☐ Add a \"Video\" link to the footer of your blog or website.\n☐ Add links to your latest videos in your email signature with a tool like WiseStamp.\n☐ Pitch and write guest posts to repurpose the content in your videos (and possibly embed them as needed).\n☐ Consider creating a custom hashtag for your video series.\n☐ Other:\nPromote Every Video\nAfter you launch, you'll want to share every video. Here's another checklist to help you get started:\n☐ Share your YouTube link on LinkedIn. Video links to YouTube get a 75% higher share rate on LinkedIn.\n☐ Share your YouTube link on Pinterest.\n☐ Share your YouTube link on Google+.\n☐ Share directly on Facebook.\n☐ Pin your video post to the top of your Facebook page.\n☐ Pay to boost your video post on Facebook.\n☐ Share directly on Twitter.\n☐ Pin your video Tweet to the top of your Twitter profile.","cbCaim1NTs8Onr8C","https://ap.wps.com/l/cbCaim1NTs8Onr8C","docx",20863,6,"English","# Define Your Stories\n## Strategize Your Video Structure\n## Define Your Video Series Name\n## Decide How Long Your Videos Will Be\n## Choose Your Distribution Outlets\n## Plan to Record Your Video\n## Know Your Publishing Cadence\n## Launch and Promote Every Video","[{\"question\":\"How should a team define video stories for this marketing plan?\",\"answer\":\"Review audience conversations on industry forums, Quora, blogs, and YouTube comments. Then talk with existing customers, survey followers, and select the best ideas from those inputs.\"},{\"question\":\"What elements does the template cover when strategizing video structure?\",\"answer\":\"It provides prompts for tone, recommended video formats (e.g., monologue, interview, panel, voiceover, text-based), visual style options (animations, graphics, transitions, jump cuts), and music/sound effect choices.\"},{\"question\":\"How does the template plan recording and publishing?\",\"answer\":\"It asks teams to choose a recording approach (smartphone setup, full production gear, or working with film professionals) and estimate equipment and total costs. It then schedules a publishing cadence across months #1–#6 and includes a launch checklist plus promotion steps for each video.\"}]","Define Your Stories - Video Content Marketing Strategy Template | DOCX",1788326655]