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It highlights campaign optimization, brand safety monitoring, and secure first-party data handling with timely deletion. The kit details opportunities such as geofence/IP matching/look-back targeting, streaming audio on music and podcasts, and private marketplace/whitelist access, plus contextual and audience/demo targeting. 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It also supports social and display ad placements.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the kit describe audience and demographic targeting?",{"text":114,"@type":110},"It explains reaching audiences using demonstrated behaviors and demographic attributes, using data rather than the content being consumed.",{"name":116,"@type":107,"acceptedAnswer":117},"What makes geofence, IP matching, and look-back targeting useful?",{"text":118,"@type":110},"It enables geographically relevant messaging, including catching users in-app or on web, matching device IPs to lists, and targeting devices seen at locations or events.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253421,1791715351,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":47},5909887256941,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","RETAIL MEDIA KIT  \nUpdated 9/2022  \nWhen it comes to effective digital marketing, experience matters.  \nDDI Media Digital Solutions is a family-owned company that has been helping businesses generate impactful results with digital media since 2016.  \nOur solutions effectively target your desired audience across multiple platforms including mobile, tablet, desktop, streaming audio and connected televisions. We have developed campaigns from local SMBs to statewide and national companies looking for brand awareness and reach.  \nDDI Media has a proven track record and reputation for delivering results. What separates us from other digital agencies is our attention to detail and daily optimizations on your campaigns. Digital campaigns have a short window of time to influence the people you are trying to reach. We understand this and know how to exceed expectations.  \nTrust and reliability are extremely important when choosing your digital media partner. We ensure your first party data is secure and deleted when no longer being utilized. Brand safety is also monitored to ensure your ad impressions serve in a fraud free environment.  \nDIGITAL MARKETING OPPORTUNITIES  \nGeofence, IP Matching, and Look Back Targeting (Conquest locations, events and devices)  \nStreaming Television Connected TV/OTT  \nStreaming Audio (Music & Podcasts)  \nSocial Display Ads & Standard Social  \n(Facebook/Instagram/YouTube/  \nAudience & Demo Targeting  \nLinkedIn/TikTok)  \nWe offer a demand side platform (DSP) with over 140 partner integrations to ensure your campaign runs fraud free with brand protection, is tracked, verified, integrated with reputable data providers and exposed to top ad exchanges.  \nContextual  \nTargeting  \nNative Content  \nTargeting  \nPrivate Marketplace & Whitelist Targeting  \nRetargeting & Look-A-Like Targeting  \nCustom  \nReporting  \nAUDIENCE/DEMO TARGETING  \nTarget various audiences based on a variety of demonstrated behaviors or demographics. Use this targeting to find audiences based on data, not the content being consumed.  \nBENEFITS OF AUDIENCE:  \nBehavioral Targeting  \n• Reach users based on intent, interest, or app ownership.  \nDemographic Targeting  \n• Reach users based on age, gender, household income, or occupation.  \nSample Audiences we can target:  \nMillennials that are homeowners  \nMale 18-49 Sports Enthusiasts  \nLikely voters  \nWomen HHI $100K+ with children  \nCONTEXTUAL TARGETING  \nContextual targeting focuses on content categories rather than behavioral segments. Target audiences can be reached based on what they’re looking at, not what bucket they fall into.  \nBENEFITS OF CONTEXTUAL:  \nSemantic Targeting  \n• Target keywords and topics that reach specific target audiences based on content they consume across sites and apps.  \nScale & Reach  \n• Highly scalable including sensitive categories like healthcare and cannabis.  \n• Target specific geos areas: nationwide, statewide, county or zip code.  \nGEOFENCE-DEVICE MATCH-LOOK BACK TARGETING  \nDeliver a geographically relevant message to your target audience. Catch mobile users in-app or web surfers with inweb inventory. Target devices seen at events or competitor locations. Match device IPs to email or address lists.  \nBENEFITS OF GEOFENCE: Accurately Target  \n• Use the lat/long coordinates of physical locations with 3ft of accuracy.  \nEvent Targeting  \n• Geofence devices seen at a location during a specific event to reach your target audience.  \nCompetitively Conquest  \n• Target devices seen at competitor locations  \nList and Address Matching  \n• Match device IPs to direct mail, email or other address lists for digital messaging.  \nConquest devices seen at competitor locations.  \nMatch device IPs to email and address lists.  \nLook back to target devices seen at a specific location or event.  \nCreate a geo-fence around an area to target devices in real time.  \nSTREAMING AUDIO-MUSIC & PODCASTS  \nStreaming Audio is a great way to reach consumers while they are working out, runni","cbCaieI8ub75tPRe","https://ap.wps.com/l/cbCaieI8ub75tPRe","pdf",1550415,"English","# Digital Marketing Opportunities\n## Audience/Demo Targeting\n## Contextual Targeting\n## Geofence-Device Match-Look Back Targeting\n## Streaming Audio (Music & Podcasts)\n## Private Marketplace & Whitelists\n## Connected/Streaming TV & OTT","[{\"question\":\"What digital marketing platforms does DDI Media Digital Solutions support?\",\"answer\":\"DDI targets audiences across mobile, tablet, desktop, streaming audio, and connected televisions (CTV/OTT). It also supports social and display ad placements.\"},{\"question\":\"How does the kit describe audience and demographic targeting?\",\"answer\":\"It explains reaching audiences using demonstrated behaviors and demographic attributes, using data rather than the content being consumed.\"},{\"question\":\"What makes geofence, IP matching, and look-back targeting useful?\",\"answer\":\"It enables geographically relevant messaging, including catching users in-app or on web, matching device IPs to lists, and targeting devices seen at locations or events.\"}]","DDI Media Digital Solutions - Retail Media Kit - Updated 9/2022 | PDF",1789265970]