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It defines approved district logos, including the meaning behind the DCSD logo elements, along with color palette specifications and logo usage principles. The guide also sets branding and typography standards, covering district and division/dept branding. It further provides a range of stationery and digital templates, including wallpapers, PowerPoint and video conference assets, plus school branding materials and terminology and writing standards aligned with DCSD values and vision.","2025-2026  \n# BRAND BOOK\n\n# TABLE OF CONTENTS\n\n##  DISTRICT LOGOS\n\nBRAND BOOK PURPOSE 1  \nDCSD COMMUNICATIONS 2  \nTHE MEANING BEHIND THE DCSD LOGO 3  \nDISTRICT LOGO 4  \nDISTRICT INITIATIVES LOGOS 9  \n##  BRANDING AND TYPOGRAPHY\n\nTYPOGRAPHY 10  \nDIVISION BRANDING 11  \nDIVISION AND DEPARTMENT BRANDING 12  \n##  DISTRICT STATIONARY AND TEMPLATES\n\nDISTRICT STATIONARY 13  \nDIGITAL WALLPAPERS 20  \nPOWERPOINT TEMPLATES 22  \nVIDEO CONFERENCE BACKGROUNDS 23  \n SCHOOL BRANDING AND STATIONARY  \nSCHOOL BRANDING 24  \nSCHOOL STATIONARY 26  \n TERMINOLOGY AND WRITING STANDARDS 30  \n# BRAND BOOK PURPOSE\n\nThe DeKalb County School District (DCSD) Brand Book is the official guide for maintaining a consistent,professional visual identity. It outlines approved logos, colors, typography, and design standards to ensure allcommunications reflect DCSD’s values and vision.  \nThe Communications Department is part of the Community Engagement and Innovative Partnerships Division,and oversees communication channels, such as:  \n\n| Channel   | Primary Use   |\n| --- | --- |\n| Campaigns and Marketing PlansDCSD Website  \u003Cbr>DSTV/Video/PodcastsFace to Face  \u003Cbr>Graphic Design/BrandingMedia  \u003Cbr>Newsletters and News Flashes  \u003Cbr>PhotographyProfessional LearningSchool MessengerSharePoint  \u003Cbr>Social MediaZoom/Teams   | Promote key initiatives and actively engage stakeholders  \u003Cbr>Official announcements, external resources, and districtwide updatesLive board meetings and special interest stories  \u003Cbr>Town halls, events, and public participation  \u003Cbr>Special purpose publications, logos, and branded visualsPublic relations, news releases, and crisis communicationsInternal communication with staff and familiesRecognition and event documentation  \u003Cbr>Communication training for school and district leadersEmergency alerts and reminders (email, phone, text)Internal staff resources  \u003Cbr>Real-time updates, celebrations, and engagementVirtual meetings for staff and community engagement   |\n\n1  \n# DCSD COMMUNICATIONS\n\n  \nVision: By 2029, the DCSD Communications Department will be nationally recognized as the standard forexcellence in school communications. We will be known for consistent, effective messaging that strengthenstrust and supports student success. Through innovative campaigns, multilingual access, and strongpartnerships, we will foster a vibrant culture where every stakeholder is informed, connected, and inspired toproudly champion the district’s story.  \n# Slogan: Communication that Strengthens Student Success\n\nDCSD engages a diverse array of internal and external stakeholders to support its mission to promote theacademic, social, and emotional growth of each student by fostering a safe, supportive, and engaging learningenvironment.  \nPrimary audience: Students  \nInternal External  \n• Superintendent and Cabinet  \n• Board of Education  \n• District Office Staff  \n• School Administrators  \n• Teachers and Support Staff  \n• Parents and Families  \n• Alumni  \n• Community Members and Taxpayers  \n• Partners and Local Businesses  \n• Prospective Employees and Residents of DCSD  \n• Nonprofits and Religious Organizations  \n• Elected Officials and Government Agencies  \n• Higher Education Institutions  \n• Media Outlets  \nFor more information, visit dekalbschoolsga.org/communications and SharePoint for internal resources.  \n2  \n# THE MEANING BEHINDTHE DCSD LOGO\n\nOriginally created in 2017 and reaffirmed in 2025, its intentional design tells a unique story weare proud to share. Every element was chosen to reflect our values, aspirations, andunwavering belief in the potential of every student.  \nFigures  \nRepresenting all students andthenetwork of supportive adults in their livesincluding teachers, staff, administrators,parents, families, neighbors, and community partners. These figuressymbolize connection, care, and vitality.Intentionally abstract, they excludeindicators of gender, race, economicstatus, religion, or cultural background topromote inclusivity and universality.  \nBrid","cbCaiao8UiBUGpOK","https://ap.wps.com/l/cbCaiao8UiBUGpOK","pdf",11308629,7,36,"English","en",105,"# BRAND BOOK PURPOSE\n## DCSD COMMUNICATIONS\n## THE MEANING BEHIND THE DCSD LOGO\n## DISTRICT LOGO\n## BRANDING AND TYPOGRAPHY\n## DISTRICT STATIONARY AND TEMPLATES","[{\"question\":\"What is the purpose of the DCSD Brand Book?\",\"answer\":\"The DCSD Brand Book provides the official guidance to maintain a consistent visual identity, including approved logos, colors, typography, and design standards.\"},{\"question\":\"What does the DCSD communications team oversee?\",\"answer\":\"It oversees district communication channels such as campaigns and marketing plans, official announcements, media and newsletters, professional learning, emergency alerts, and internal staff resources.\"},{\"question\":\"How are the figures in the DCSD logo intended to be interpreted?\",\"answer\":\"The figures represent students and supportive adults, symbolizing connection, care, and vitality while excluding indicators of gender, race, economic status, religion, or cultural background to promote inclusivity.\"}]","DCSDBrandBook2025-26v15 - DCSD Brand Book | PDF",1789133589,13,{"code":4,"msg":77,"data":78},"ok",{"site_id":70,"language":69,"slug":79,"title":59,"keywords":80,"description":60,"schema_data":81,"social_meta":137,"head_meta":139,"extra_data":141,"updated_unix":142},"dcsdbrandbook2025-26v15-dcsd-brand-book","",{"@graph":82,"@context":136},[83,99,119],{"@type":84,"itemListElement":85},"BreadcrumbList",[86,90,93,96],{"item":87,"name":88,"@type":89,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":91,"name":10,"@type":89,"position":92},"https://docshare.wps.com/template/",2,{"item":94,"name":46,"@type":89,"position":95},"https://docshare.wps.com/template/paper-templates/",3,{"item":97,"name":59,"@type":89,"position":98},"https://docshare.wps.com/template/dcsdbrandbook2025-26v15-dcsd-brand-book/238300/",4,{"url":97,"name":59,"@type":100,"image":101,"author":106,"headline":59,"publisher":108,"fileFormat":111,"inLanguage":69,"description":60,"dateModified":112,"datePublished":113,"encodingFormat":111,"isAccessibleForFree":114,"interactionStatistic":115},"DigitalDocument",{"url":102,"@type":103,"width":104,"height":105},"https://docshare.wps.com/thumbnails/dcsdbrandbook2025-26v15-dcsd-brand-book/238300.png","ImageObject",442,249,{"name":57,"@type":107},"Person",{"url":87,"name":109,"@type":110},"DocShare","Organization","application/pdf","2026-10-12","2026-09-11",true,{"@type":116,"interactionType":117,"userInteractionCount":66},"InteractionCounter",{"@type":118},"ViewAction",{"@type":120,"mainEntity":121},"FAQPage",[122,128,132],{"name":123,"@type":124,"acceptedAnswer":125},"What is the purpose of the DCSD Brand Book?","Question",{"text":126,"@type":127},"The DCSD Brand Book provides the official guidance to maintain a consistent visual identity, including approved logos, colors, typography, and design standards.","Answer",{"name":129,"@type":124,"acceptedAnswer":130},"What does the DCSD communications team oversee?",{"text":131,"@type":127},"It oversees district communication channels such as campaigns and marketing plans, official announcements, media and newsletters, professional learning, emergency alerts, and internal staff resources.",{"name":133,"@type":124,"acceptedAnswer":134},"How are the figures in the DCSD logo intended to be interpreted?",{"text":135,"@type":127},"The figures represent students and supportive adults, symbolizing connection, care, and vitality while excluding indicators of gender, race, economic status, religion, or cultural background to promote inclusivity.","https://schema.org",{"og:url":97,"og:type":138,"og:title":59,"og:site_name":109,"og:description":60},"article",{"robots":140,"canonical":97},"index,follow",{"doc_id":55,"site_id":70},1790292673]