[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-355750-105":3,"detail-sidebar-cat-1-en-105":80,"doc-detail-355750-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","customer-success-email-templates-use-these-examples","Customer success email templates - Use these examples","","Collection of customer success email copy designed to strengthen relationships across the customer lifecycle, including sales-to-CSM handoff, scheduling business reviews, re-engaging unresponsive accounts, introducing the CSM, addressing threatened churn and churn after cancellation, handling plan or user downgrades, and supporting renewal conversations. Includes customizable placeholders for names, companies, plans, and usage, plus guidance on when each message should be sent to reduce churn risk and gather actionable feedback.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/customer-success-email-templates-use-these-examples/355750/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/customer-success-email-templates-use-these-examples/355750.png","ImageObject",442,249,{"name":42,"@type":43},"Stanley","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-08","2026-09-22",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"How do these templates help during the sales to customer success handoff?","Question",{"text":62,"@type":63},"They provide a ready-to-send introduction email that formally introduces the customer’s customer success manager and reassures the transition. It also includes a note of thanks and next steps.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"When should you send the business review scheduling email?",{"text":67,"@type":63},"Send it when proposing an annual or quarterly executive business review. The template suggests preparing for the one-year anniversary or the next review cycle.",{"name":69,"@type":60,"acceptedAnswer":70},"What email should be used when a customer threatens churn or goes dark?",{"text":71,"@type":63},"Use the “Threatened churn” template to offer a one-on-one review session and ask them to reply if interested. For customers that go unresponsive, use the re-engagement email inviting them to share insights or schedule a call.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},355750,1791477259,{"code":4,"msg":81,"data":82},"success",[83,88,93,98,103,108,113,117,122],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},11,"Presentations",90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":115,"slug":116},18,30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":81,"data":127},{"doc_id":78,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":114,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":33,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":120},2336477405376,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Customer success email templates  \nNearly every customer relationship starts with an email. The stronger the email, the stronger the relationship! We collected some great copy to give you a little inspiration when you’rewriting emails to your customers .  \nUse these examples and tweak  \nthem to fit your unique voice.  \n[2 front.com](2 front.com)  \nHanding off a new customer from sales to customer success  \nHi [customer first name],  \nCongratulations and thank you for choosing [your company name]!  \nWhile I’ve been your go-to person during your trial period, I want to  \nformally introduce you to your official customer success manager,  \n[CSM name] .  \n[CSM name]’s customers love working with [him/her/them], and [he/  \nshe/they][has/have] extensive knowledge of our entire product. You’ll  \nbe in great hands.  \n[CSM name] will be reaching out to you with next steps, but I just  \nwanted to say one more thanks for working with me and being our  \ncustomer.  \nWhen to use this customer success email:  \nThe seeds of customer churn are often planted during the sales to CSM handoff. Use this email to make sure it goes smoothly.  \n[3 front.com](3 front.com)  \nScheduling a business review  \nHi [first name],  \nWe’re coming up on your one-year anniversary with [your company  \nname] and it’s time to start planning ahead for year two! To make this  \none better than the first, we’d like to schedule a review of your past  \nyear. The goal of this conversation is to get your feedback on how  \nthings are going on your end and have you share improvements you’d  \nlike us to make in the coming year.  \nYour feedback is going to be incredibly important as we plan for next  \nyear. What day and time would work best for a call next week?  \nWhen to use this customer success email:  \nUse this email when you’re reaching out to propose an annual or  \nquarterly executive business review with a customer.  \n*(If you’re on a quarterly or biannual EBR calendar, don’t forget to tweak the email copy!)  \n[4 front.com](4 front.com)  \nReaching out to an unresponsive customer  \nHi [first name],  \nIt’s been a while since we chatted! I’d love to hear how things are going  \non your end and see how I can help make your experience better. Are  \nyou open to sharing some insights with me over email or scheduling a  \ncall? I can share some of the things we’ve been working on for you at  \n[company name] .  \nWhen to use this customer success email:  \nSometimes, you reach out again and again with no luck.  \nUse this email copy to re-engage your customers when they go dark.  \n[5 front.com](5 front.com)  \nCSM introduction  \nHi [first name],  \nIt’s nice to meet you! As [AE name] mentioned, I’ll be your success manager here at [your company name], which is just a fancy way of saying I’ll be your main point of contact moving forward.  \nGenerally, I like to start off with an account kick-off call, but if you feel like you need more time to discover [your company name] that’s great too. When you’re ready to chat, please let me know and we can set up some time.  \nWhen to use this customer success email:  \nGot a new customer in your book of accounts? Use this email to say hello.  \n[6 front.com](6 front.com)  \nThreatened churn  \nHi [first name],  \nI noticed that you haven’t been using [your company name] as much lately and wanted to reach out to offer a one-on-one review session with you. If you are interested in scheduling, please let me know by replying to me directly!  \nI look forward to hearing from you soon! Please don’t hesitate to reach out to me for more assistance.  \nWhen to use this customer success email:  \nA drop in usage or product adoption is a leading indicator for churn. Reaching out quickly with this email can help turn it around soon enough to avoid a crisis.  \nWant tips for the sales to customer success handoff? We collected advice from four customer success gurus. Check it out in our ebook on managing email for customer success teams.  \n[7 front.com](7 front.com)  \nChurn ","cbCaimrHfKW20Wkz","https://ap.wps.com/l/cbCaimrHfKW20Wkz","pdf",349995,13,"English","# Customer success email templates\n## Sales to customer success handoff\n## Scheduling a business review\n## Reaching out to an unresponsive customer\n## CSM introduction\n## Threatened churn\n## Churn feedback request\n## Decreasing plan or users\n## Renewal introduction","[{\"question\":\"How do these templates help during the sales to customer success handoff?\",\"answer\":\"They provide a ready-to-send introduction email that formally introduces the customer’s customer success manager and reassures the transition. It also includes a note of thanks and next steps.\"},{\"question\":\"When should you send the business review scheduling email?\",\"answer\":\"Send it when proposing an annual or quarterly executive business review. The template suggests preparing for the one-year anniversary or the next review cycle.\"},{\"question\":\"What email should be used when a customer threatens churn or goes dark?\",\"answer\":\"Use the “Threatened churn” template to offer a one-on-one review session and ask them to reply if interested. For customers that go unresponsive, use the re-engagement email inviting them to share insights or schedule a call.\"}]","Customer success email templates - Use these examples | PDF",1790120796]