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The resource covers key stages of the buyer’s journey, current-state visualization, lead nurturing interactions, future-state goals, and a day-in-the-life view of customer pain points. 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The boxes in the columns and rows are editable-simply click in the box and start typing!  \nWe hope these templates help you!  \nCustomer Journey: Buyer’s Journey  \nThe buyer’s journey is the entire buying experience from pre-purchase to post-purchase. It covers the path from the customer’s awareness of an existing pain point to becoming a product or service user. The customer journey refers to your brand’s place within the buyer’s journey: that is, the customer touchpoints where you will meet your customers as they go through the stages of the buyer’s journey.  \nAwareness Stage Consideration  \nStage  \nDecision Stage  \nWhat is the customer thinking or feeling?  \nWhat’s the customer’s action?  \nWhat or where is the buyer researching?  \nHow will we move the buyer along his or her journey with us in mind?  \nCustomer Journey: Current State  \nStep 1  \nStep 2  \nWhat is the customer thinking or feeling?  \nWhat is the customer’s action?  \nWhat is the customer’s touchpoint with the business?  \nThese customer journey maps are the most widely-used type. They visualize the actions, thoughts, and emotions your customers currently experience while interacting with your company. They are best used for continually improving the customer journey.  \nStep 3 Step 4 Step 5  \nHow and/or why will we make this change?  \nCustomer Journey: Lead Nurturing  \nThese customer journey maps are about helping you understand the fundamental interactions that your future customer will have with the organization. What are their motivations? What are their questions about each marketing touchpoint? Try to understand what they want and the concerns they’ll have when they talk with their peers. The goal is to get actionable customer insights that allow you to increase the clarity and relevance of your messaging, thus improving the prospect’s experience.  \nWhat is the lead thinking, feeling or saying?  \nWho from our company is the lead hearing from or talking to?  \nWhat content from our company is the lead interacting with?  \nStranger Subscriber/ MQL Opportunity/ Deal Closed to  \nLead Demo Go-Live/Handoff  \nWhat can we do to make the lead more comfortable in decision making?  \nCustomer Journey: Future State  \nStep 1  \nStep 2  \nWhat is the customer thinking or feeling?  \nWhat is the customer’s action?  \nWhat is the customer’s touchpoint with the business?  \nThese customer journey maps visualize what actions, thoughts, and emotions your customers will experience in future interactions with your company. Based on their current experience, you’ll have a clear picture of where your business fits in. These maps are best used for illustrating your vision and setting clear, strategic goals.  \nStep 3 Step 4 Step 5  \nWhy do we feel this will alter the customer journey?  \nCustomer Journey: A Day in the Life  \nThese customer journey maps visualize the actions, thoughts, and emotions your customers currently experience in their daily activities, whether or not that includes your company. This type gives a broader lens into your customers’ lives and what their pain points are in real life. Day-inthe-life maps are best used for addressing unmet customer needs before customers even know they exist.  \nStranger Subscriber/ MQL Opportunity/ Deal Closed to  \nLead Demo Go-Live/Handoff  \nWhat is the lead  \nthinking, feeling or  \nsaying?  \nWho from our company is the lead hearing from or talking to?  \nWhat content from our company is the lead interacting with?  \nWhat can we do to make the lead more comfortable in decision ","cbCaicytYfnlClIL","https://ap.wps.com/l/cbCaicytYfnlClIL","pdf",454097,9,"English","# Customer Journey Mapping\n## Seven customer journey map templates\n## How to use the template\n## Buyer’s Journey\n## Current State\n## Lead Nurturing\n## Future State\n## A Day in the Customer’s Life\n## Customer Churn\n## Service & Support","[{\"question\":\"What are the seven customer journey map templates included in this resource?\",\"answer\":\"It includes Buyer’s Journey, Current State, Lead Nurturing, Future State, A Day in the Customer’s Life, Customer Churn Mapping, and Customer Support Blueprint templates.\"},{\"question\":\"What does the buyer’s journey section focus on?\",\"answer\":\"It covers the full buying experience from pre-purchase to post-purchase, including awareness, consideration, and decision, along with customer thoughts, feelings, actions, and research points.\"},{\"question\":\"How should the customer churn mapping be used?\",\"answer\":\"Use it to visualize why customers leave, identify experiences that lead to churn, and determine actions that improve retention while addressing gaps in the customer journey.\"}]","Customer Journey Mapping - seven customer journey map templates - How to use | PDF",1789216614]