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The aim is to better understand the customer’s decisions and experience across the journey.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Which elements must be filled in to describe the customer journey?",{"text":67,"@type":63},"The template asks for a customer persona, research-based data, touchpoints, and the customer’s personal experience. It also includes resolutions and changes to address gaps and needs.",{"name":69,"@type":60,"acceptedAnswer":70},"How does the example apply to real customer behavior?",{"text":71,"@type":63},"The example focuses on why customers might not purchase, showing Aubrey’s online shopping habits and what she struggles with, such as unclear photos and limited zoom. Resolutions include hiring a professional photographer and prioritizing image quality and accessibility with a web developer.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},162755,1788129900,{"code":4,"msg":81,"data":82},"success",[83,87,92,97,102,107,112,117,122],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":85,"slug":86},11,90,"presentations",{"id":88,"doc_module":22,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},12,"Resumes",80,"resumes",{"id":93,"doc_module":22,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},14,"Invoices",70,"invoices",{"id":98,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},15,"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social Media",50,"social-media",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},17,"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":81,"data":127},{"doc_id":78,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":84,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":30,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":26,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":79,"read_time":22},549768064778,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","\u0013 HYPERLINK \"https://employers.indeed.com/p/post-job?hl=en&co=US\" \\h \u0014Post your job\u0015 on Indeed or find more templates and samples in the \u0013 HYPERLINK \"https://indeed.com/hire/resources/\" \\h \u0014Employer Resource Library\u0015.\n______________________________________________________________________\nCustomer journey map template\nObjective: List what you hope to accomplish and the departments or people the map is intended to inform.\nCustomer persona: Detail the persona of your target audience.\nData: Use your research to outline the customer persona’s patterns and concerns when interacting with your company.\nTouchpoints: Explain where and how often the customer persona comes in contact with your business.\nPersonal experience of the customer’s journey: Write out your thoughts and impressions of the customer journey.\nResolutions and changes: Provide a plan to improve the customer experience and address your gaps and needs.\nCustomer journey mapping example\nObjective: This map is for the internal marketing department, so we can better understand why customers decide not to purchase an item.\nCustomer persona: Aubrey is an independent, single woman in her early thirties. She lives in a condo in Nashville, Tennessee, and she has a demanding but successful career as a reporter. Because of the unpredictable nature of her job, she primarily shops for clothing and accessories online.\nData: Aubrey goes online about once a week to look at clothes for both work and leisure. Research shows that customers like Aubrey usually find these sites on social media platforms, either through ads or influencer recommendations. She wants the clothing to be chic and unique, and she doesn’t have time to hassle with a complicated return policy or shipping process. For that reason, she clicks on the photo for each item, analyzing it for up to a minute.\nTouchpoints: Aubrey read our item reviews and the FAQ section on our site to learn more about our products and policies.\nPersonal experience of the customer’s journey: When searching for our brand on social media, our feed has poorly lit photos. This makes it difficult to imagine what the pieces would look like in person and on an average body type. This is also the case on our website. On the site, I’m unable to zoom in on the items to see the details of the material. As a result, I ended up having more questions than answers about an item’s fit and quality.\nResolutions and changes: Hire a professional photographer to take new photos of our products for social media and the website. We also need a web developer to prioritize image quality and accessibility.\n____________________________________________________________________________\nIndeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance. This is a legal disclosure and is not part of the following template.","cbCaiaN0OfLxysrc","https://ap.wps.com/l/cbCaiaN0OfLxysrc","docx",292148,"English","# Objective\n## Customer persona\n# Data\n# Touchpoints\n# Personal experience of the customer’s journey\n# Resolutions and changes","[{\"question\":\"What is the purpose of a customer journey map in this template?\",\"answer\":\"It helps list goals and clarify which departments or people the map is intended to inform. The aim is to better understand the customer’s decisions and experience across the journey.\"},{\"question\":\"Which elements must be filled in to describe the customer journey?\",\"answer\":\"The template asks for a customer persona, research-based data, touchpoints, and the customer’s personal experience. It also includes resolutions and changes to address gaps and needs.\"},{\"question\":\"How does the example apply to real customer behavior?\",\"answer\":\"The example focuses on why customers might not purchase, showing Aubrey’s online shopping habits and what she struggles with, such as unclear photos and limited zoom. Resolutions include hiring a professional photographer and prioritizing image quality and accessibility with a web developer.\"}]","Customer Journey Map Template - Creating a Customer Journey Map | DOCX"]