[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-351246-105":53,"doc-detail-351246-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","crush-paper-how-to-build-a-killer-strategic-account-plan","CRUSH PAPER - HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN","","Avention’s CRUSH Report guide explains how to build a strategic account plan that positions sales teams to win new accounts and deepen relationships with existing ones. It defines what a strategic account plan is, why it matters, and who should create and support it across sales, management, and partner stakeholders. The document emphasizes capturing concise, structured prospect intelligence, including company, financials, competitors, technology, objectives, contact hierarchy, and key account components that drive deal execution.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/crush-paper-how-to-build-a-killer-strategic-account-plan/351246/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/crush-paper-how-to-build-a-killer-strategic-account-plan/351246.png","ImageObject",442,249,{"name":88,"@type":89},"Putri","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-28","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is a strategic account plan and what purpose does it serve?","Question",{"text":108,"@type":109},"A strategic account plan is a structured blueprint that helps salespeople take on new accounts and strengthen relationships with existing ones. 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CRUSH Report®  \nWhat is a Strategic Account Plan?  \nWhy have a Strategic Account Plan?  \nWho should create it?  \nPreparing to create the Strategic Account Plan  \nWhat should make it into a Strategic Account Plan?  \nWhat should not be included in the Strategic Account Plan?  \nDo’s and Don’ts  \nImplementing the Strategic Account Plan  \nHow Avention can help you create your Strategic Account Plan?  \n[www.avention.com](www.avention.com)  \nCRUSH PAPER: HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN 3  \nI. WHAT IS A STRATEGIC ACCOUNT PLAN?  \nThe Strategic Account Plan is a tool that helps salespeople be better positioned to take on new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Capturing this information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company’s offering. Having a plan can help you go one step further, give you the edge over a competitor, or deliver the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale.  \nThe Strategic Account Plan should be almost a mini encyclopedia of the company. It should allow the salesperson to know the account inside and out. The plan must have all the important information about the company and its financials, competitors, technology, goals, and objectives. It must provide insights about recent development and drivers in the account and the industry. It is imperative that the plan contains extensive and accurate contact information. Moreover, the contactsought to be structured in the proper hierarchical way so that the sales rep knowshow to navigate through the list.  \nSpecifically, some key parts of the Strategic Account Plan are:  \n• Executive Summary  \n• Business and Industry Summary  \n• Key Competitors  \n• Product and Solution Alignment  \n• Embedded Information Technology Architectures  \n• Current and Planned Projects  \n• Sales Opportunity Pipeline and Forecast  \n• Contract Information  \n• Relevant Industry Insights  \n• Relationships  \n• Organizational Charts  \n• Voice of the Customer  \n• Strategic Relationship Assessment  \n• Partner Analysis  \n• Activities, Tasks and Events  \nYou can download a template for the Strategic Account Plan from the  \nAvention website [http://www.avention.com/wp-content/uploads/2015/03/Avention-Strategic-Account-Plan-Template.docx](http://www.avention.com/wp-content/uploads/2015/03/Avention-Strategic-Account-Plan-Template.docx)  \n©2014 Avention, Inc. CRUSH Report® [www.avention.com](www.avention.com)  \nCRUSH PAPER: HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN 4  \nII. WHY HAVE A STRATEGIC ACCOUNT PLAN?  \nCreating a Strategic Account Plan is not an easy exercise. It can’t be done in an hour before a meeting , but the benefits from creating one clearly outweigh the efforts to produce it. Perhaps, most importantly, it gives you a better understanding of the customer. Knowing more about your target and being equipped with insider account knowledge of the account is one of the biggest advantages a salesperson can have. If you can show potential clients that you’ve done your homework and understand their business and their needs, you can build a closer relationship and move closer to signing a contract.  \nFinding more information about current accounts can lead sales reps to new ways of thinking about doing business with them . Knowing more about their potential customers and seeing the bigger picture can stir salespeople into discovering more creative ","cbCain20wNxsc1J5","https://ap.wps.com/l/cbCain20wNxsc1J5","pdf",893575,"English","# What is a Strategic Account Plan?\n## Why have a Strategic Account Plan?\n## Who should create it?\n## Preparing to create the Strategic Account Plan\n## What should make it into a Strategic Account Plan?\n## What should not be included in the Strategic Account Plan?\n## Do’s and Don’ts\n## Implementing the Strategic Account Plan\n## How Avention can help you create your Strategic Account Plan?","[{\"question\":\"What is a strategic account plan and what purpose does it serve?\",\"answer\":\"A strategic account plan is a structured blueprint that helps salespeople take on new accounts and strengthen relationships with existing ones. It organizes critical prospect information so reps can focus on what matters and how it aligns with the company’s offering.\"},{\"question\":\"Why should a sales team create a strategic account plan?\",\"answer\":\"Creating a strategic account plan improves understanding of the customer and supports more credible conversations that help move toward a contract. It also encourages new thinking, increases sales-force commitment, and helps generate better solutions for customer needs.\"},{\"question\":\"Who should be involved in creating a strategic account plan?\",\"answer\":\"The sales department should lead the process because salespeople have most of the information used in the plan. Other departments and key partners can contribute, and management approval and support are essential for company-wide buy-in.\"}]","CRUSH PAPER - HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN | PDF",1790093219]