[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-260180-105":53,"doc-detail-260180-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","crm-data-manager-job-description-june-23","CRM & Data Manager Job Description - June 23","","CRM & Data Manager role responsible for implementing, managing, and optimising CRM processes in Salesforce, partnering with global teams to launch a new CRM system across UK, New Zealand, Australia, and Japan. Develops and executes B2B/B2C customer lifecycle strategies to improve satisfaction, retention, and loyalty using customer segmentation, data insights, and automation workflows. Ensures data integrity and compliance with privacy regulations, trains teams, monitors KPIs and CRM usage, and acts as the internal contact between STH, Sodexo, and Salesforce.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/crm-data-manager-job-description-june-23/260180/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/crm-data-manager-job-description-june-23/260180.png","ImageObject",442,249,{"name":88,"@type":89},"Patrick","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-27","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the main responsibilities of the CRM & Data Manager?","Question",{"text":108,"@type":109},"Implement and manage the CRM system in Salesforce, develop B2B/B2C CRM strategy, and drive customer lifecycle initiatives. The role also leads automation workflows, monitors KPIs, and supports the rollout of new CRM and Marketing Automation platforms.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which platforms and technologies does the role focus on?",{"text":113,"@type":109},"The position is centred on Salesforce, along with CRM and Marketing Automation platforms, databases, and data management principles. It also includes liaison work involving Sodexo and Salesforce.",{"name":115,"@type":106,"acceptedAnswer":116},"How does the role ensure compliance and data quality?",{"text":117,"@type":109},"It ensures data integrity and compliance with data protection regulations by applying best practices for data management and privacy. It also monitors data quality and CRM usage globally while reporting insights and performance indicators.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},260180,1790353077,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},549758146520,"https://ap-avatar.wpscdn.com/avatar/80002397d8c0411e94?_k=1775819394049821470","| TITLE OF POSITION: CRM & Data Manager\u003Cbr>REPORTS TO: Head of Marketing UK |\n| --- |\n| CONTRACT DURATION:\u003Cbr>Permanent role |\n| KEY RELATIONSHIPS |\n| INTERNAL:\u003Cbr>• Global Marketing, Sales and Customer Service teams (UK, Australia, Japan, New Zealand)\u003Cbr>• Digital Working Group\u003Cbr>• CRM Project team\u003Cbr>• STH UK team (based location)\u003Cbr>• STH Global Executive Committee\u003Cbr>EXTERNAL:\u003Cbr>• Preferred suppliers/agencies and design consultants\u003Cbr>• IT, CRM Marketing Automation and website providers\u003Cbr>• Stakeholders / Rightsholders\u003Cbr>• Sodexo CRM team |\n| OVERVIEW |\n| STH is a leader in the creation of premium spectator experiences through unique and innovative travel and hospitality programmes at sporting events.\u003Cbr>We require a CRM & Data Manager to join our team, who will be responsible for implementing, managing and optimising the process within Salesforce, and working with global teams to drive this forward successfully.\u003Cbr>The CRM & Data Manager will also have responsibility for developing and implementing effective customer lifecycle strategies and initiatives to enhance customer satisfaction, retention, and loyalty. The successful candidate will play a vital role in leveraging data and technology to optimise the customer experience, improve customer interactions, and drive business growth. This position requires a strategic thinker with strong analytical skills and a passion for customer-centricity.\u003Cbr>As CRM Manager, the successful candidate will lead our CRM processes for the global business. This role will be pivotal in the implementation of a new CRM system for the business and will take an active part in the roll out of the new system across four entities (UK, New Zealand, Australia and Japan) .\u003Cbr>Reporting to the Head of Marketing, this role will support our global teams, based out of the STH office in Richmond, London (hybrid) . |\n| KEY RESPONSIBILITIES |\n| • Implement and manage a robust CRM system and tools to capture, analyse, and utilise customer data effectively\u003Cbr>• Work closely with cross-functional teams, including sales, marketing, and customer service, to integrate CRM practices into business processes\u003Cbr>• Develop and execute the company's B2B & B2C CRM strategy, ensuring alignment with business goals and objectives\u003Cbr>• Ensure data integrity and compliance with data protection regulations, implementing best practices for data management and privacy\u003Cbr>• Train and educate all team members on CRM best practices, ensuring effective utilisation of the CRM system throughout the organisation\u003Cbr>• Drive the sales operation process to ensure effective CRM usage globally and monitor usage, data quality and efficiencies\u003Cbr>• Be the internal point of contact for all CRM queries and act as the liaison between STH, Sodexo and SalesForce\u003Cbr>• Drive our customer lifecycle strategy through our data and CRM capabilities\u003Cbr>• Lead on all automation and workflow processes in CRM and Marketing Automation platforms\u003Cbr>• Take an active role in the delivery of new CRM platform and Marketing Automation systems |\n\n\n| • Analyse customer data to identify trends, patterns, and insights that can drive targeted marketing campaigns, personalised communications, and improved customer experiences\u003Cbr>• Develop and implement customer segmentation strategies to tailor marketing initiatives and communications to specific customer groups\u003Cbr>• Collaborate with the wider marketing team to create and execute customer engagement campaigns, marketing automations and workflows, loyalty programs, and retention initiatives\u003Cbr>• Monitor and track key performance indicators (KPIs) related to customer satisfaction, retention, database growth and lifetime value, and provide regular reports and insights\u003Cbr>• Stay updated on industry trends and emerging technologies in CRM, making recommendations for process improvements and system enhancements.\u003Cbr>• Manage deployments of new CRM updates by collaborating with all internal teams to define timelines and obj","cbCaipRvCOXzlBsJ","https://ap.wps.com/l/cbCaipRvCOXzlBsJ","pdf",110590,"English","# Key Responsibilities\n## CRM Strategy and Implementation\n## Data, Privacy, and Reporting\n## Automation, Training, and Support","[{\"question\":\"What are the main responsibilities of the CRM \\u0026 Data Manager?\",\"answer\":\"Implement and manage the CRM system in Salesforce, develop B2B/B2C CRM strategy, and drive customer lifecycle initiatives. The role also leads automation workflows, monitors KPIs, and supports the rollout of new CRM and Marketing Automation platforms.\"},{\"question\":\"Which platforms and technologies does the role focus on?\",\"answer\":\"The position is centred on Salesforce, along with CRM and Marketing Automation platforms, databases, and data management principles. It also includes liaison work involving Sodexo and Salesforce.\"},{\"question\":\"How does the role ensure compliance and data quality?\",\"answer\":\"It ensures data integrity and compliance with data protection regulations by applying best practices for data management and privacy. It also monitors data quality and CRM usage globally while reporting insights and performance indicators.\"}]","CRM & Data Manager Job Description - June 23 | PDF",1789339948]