[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-352026-105":53,"doc-detail-352026-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","crisis-communications-plan-introduction","Crisis Communications Plan - Introduction","","Strategic framework for the Faculty of Pharmaceutical Sciences at the University of British Columbia (UBC Pharm Sci) to communicate with key audiences during crisis situations. The plan distinguishes crisis communications from building emergency response responsibilities, covering all crisis types beyond facilities safety. It outlines essential communication principles, emphasizes controlling information flow to prevent speculation and rumors, and identifies representative categories such as natural, technological, confrontation, malevolence, workplace violence, and rumour crises.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/crisis-communications-plan-introduction/352026/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/crisis-communications-plan-introduction/352026.png","ImageObject",442,249,{"name":88,"@type":89},"Logic","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-16","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of this crisis communications plan?","Question",{"text":109,"@type":110},"It provides a strategic framework for the UBC Pharm Sci Faculty to communicate with key audiences during crisis situations.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does this document relate to the building emergency response plan?",{"text":114,"@type":110},"It is not an emergency operations plan; it is separate from the Faculty’s Building Emergency Response Plan overseen by the JOHSC and Operations & Facilities Management.",{"name":116,"@type":107,"acceptedAnswer":117},"What categories of crises does the plan address?",{"text":118,"@type":110},"It lists Natural, Technological, Confrontation, Malevolence, Workplace Violence, and Rumour Crises.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},352026,1791437265,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":47},1099513958762,"https://ap-avatar.wpscdn.com/avatar/1000023916a998db790?x-image-process=image/resize,m_fixed,w_180,h_180&k=1784791008015729253","Crisis Communications  \nPlan  \nLast updated: July 2025  \nContents  \nIntroduction 􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏 2 Types of Crises 􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏 3 Key Communication Roles and Goals of the Faculty 􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏 4 Crisis Communication Process 􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏 5  \nSample Crisis Communication Resources 􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏 7 Crisis Communication Checklist 􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏 7 Situational Assessment Template 􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏 8 Crisis Communication Plan Template 􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏 9 Post Crisis Communication Review and Evaluation Template 􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏􀀏 11 Key Contact Information 􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏􀂏 12  \nINTRODUCTION  \nThe purpose of this document is to provide a strategic framework for the Faculty of Pharmaceutical Sciences at the University of British Columbia (UBC Pharm Sci) to communicate with its key audiences during crisis situations 􀂏  \nIt is important to note that this document is not an emergency operations plan and is separate from the Faculty’s Building Emergency Response Plan, which is overseen by the Faculty’s Joint Occupational Health and Safety Committee (JOHSC) and Operations & Facilities Management team within the Dean’s Office 􀂏 Rather, this document addresses communications for all possible crises and not just those related to building safety 􀂏  \nCrisis communications are an essential component of any emergency responsiveness activity and can take many different forms depending on the nature of the situation 􀂏 For instance, faculty members, staff and students may need to be informed about the Faculty’s response to an earthquake 􀂏 A number of crises may also take the form of an issues management or public relations incident, and thus the Faculty must actively defend and maintain its reputation to key stakeholders and the public at large 􀂏  \nHow well the Faculty communicates once a crisis occurs has a significant impact on its reputation and audiences 􀂏 The authors of an article titled “Crisis communication by the book” explain:  \nFailure to communicate is one of the biggest mistakes you can make in a crisis situation 􀀏 Crisis managers must take control of the flow of information 􀀏 Otherwise speculations and rumors will emerge 􀀏 Then, instead of getting accurate information from you, the media will be forced to fill the void with speculation 􀀏 So, even if details are sketchy, take charge of the information flow and release what information you can 􀀏  \nSource: Duke, S 􀂏 , & Masland, L 􀂏 (2002) 􀂏 Crisis communication by the book 􀂏 Public Relations Quarterly, 47(3), 30–35  \nQuestions regarding this document can be directed to:  \nJimmie Galvao, Director, Communications & Marketing jimmie 􀂏 galvao@ubc 􀂏 ca  \nNOTE  \nPublicly accessible crisis communication planning documents from the California Primary Care Association and Colorado Non","cbCaiuUa6vlENZEl","https://ap.wps.com/l/cbCaiuUa6vlENZEl","pdf",565656,13,"English","# Introduction\n## Types of Crises\n## Key Communication Roles and Goals of the Faculty","[{\"question\":\"What is the purpose of this crisis communications plan?\",\"answer\":\"It provides a strategic framework for the UBC Pharm Sci Faculty to communicate with key audiences during crisis situations.\"},{\"question\":\"How does this document relate to the building emergency response plan?\",\"answer\":\"It is not an emergency operations plan; it is separate from the Faculty’s Building Emergency Response Plan overseen by the JOHSC and Operations \\u0026 Facilities Management.\"},{\"question\":\"What categories of crises does the plan address?\",\"answer\":\"It lists Natural, Technological, Confrontation, Malevolence, Workplace Violence, and Rumour Crises.\"}]","Crisis Communications Plan - Introduction | PDF",1790097232]