[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-166169-en":3,"doc-seo-166169-105":30,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},166169,24189269381491,"Bill Black","https://ap-avatar.wpscdn.com/avatar/160000cf11732dd8392?x-image-process=image/resize,m_fixed,w_180,h_180&k=1788146458752108895",1,11,"Presentations","Crisis Communication Strategy Template - read online free","Crisis Communication Strategy Template outlines a practical, step-by-step approach to maintain control during unavoidable organizational crises. It focuses on assembling a Crisis Communications Team, preparing trained spokespeople, and building an internal/external stakeholder database to deliver consistent messages. It also guides identifying potential crises, drafting a Crisis Response Plan with best- and worst-case scenarios, and setting up notification and monitoring systems. Finally, it defines initial verification questions, holding statements and key messages, and a post-crisis review process to update the response plan.","CRISIS COMMUNICATION\nSTRATEGY TEMPLATE\nCrisis is inevitable for just about any type of organization, so identifying the people, systems, messaging, and other standards in advance makes good business sense. Here are steps you can take in advance to take control:\nIDENTIFY PEOPLE\nIdentify the Crisis Communications Team: Ideally, the organization’s CEO will head up the team, with the top public relations executive (or outside agency or consultant) and legal counsel as chief advisers. Senior executives, usually the heads of major divisions, should be identified to serve as your organization’s Crisis Communications Team.\nIdentify Spokespersons: The pool of potential spokespersons/subject matter experts should be identified and trained in advance, even though you will make the ultimate decision about who will speak will be made once the crisis breaks. Consider all the different channels of communications, both internal and external, that you may need to cover.\nIdentify and Know Your Stakeholders: Create a complete database of internal and external stakeholders to guarantee that they obtain the exact messages you want them to hear and potentially repeat to other individuals or media outlets. Use the Smartsheet Stakeholder Communication Plan Template and update it frequently.\n\u000f\nIDENTIFY POTENTIAL CRISES AND A PLAN\nBrainstorm Potential Crises in Advance: The Crisis Communications Team should identify every potential threat based on your known vulnerabilities. It may become clear that some crisis situations may be preventable by shifting existing conditions or operational methods. You should consider possible responses, and best- and worst-case scenarios. Often organizations are aware of an upcoming even like layoffs, a merger, or a move, so you can begin to plan well in advance of the actual event.\n\u000f\nCrisis Communication Response Plan: Your brainstorming and assessment process should lead to the creation of a Crisis Response Plan tailored to your organization.\n\u000f\nIDENTIFY SYSTEMS\nEstablish Notification Systems: Set up notification systems to rapidly reach your stakeholders. Employing more than one type of communications platform (email plus text for example) the chances are much greater that the message will go through. Using your stakeholder database, you can purchase or rent an \u0013 HYPERLINK \"https://en.wikipedia.org/wiki/Emergency_notification_system\" \u0014emergency notification system\u0015 to automatically contact pre-established database.\nEstablish Monitoring Systems: Monitoring what’s being said about you on traditional and social media can alert you to negative messages that could foment a crisis. Monitoring all stakeholder feedback during a crisis supports logical changes to strategy and tactics. Free services include Google Alerts and Hootsuite, but you can also use paid monitoring services to report results in various formats. Train personnel, such as Customer Service reps, who have front-line contact with stakeholders to immediately report to the Crisis Communications Team.\nEstablish Crisis Verification System – What, When, Who, How and Why: The first step is to determine what has happened and immediately identify and document as many facts as possible based on essential questions: What happened and has the situation been confirmed by credible information sources? What additional facts are needed to put the event into perspective? When did it happen? Who is involved? How did it happen? What is currently being done?\n\u000f\nIDENTIFY MESSAGING\nDevelop and Use “Holding Statements:” You’ll need to develop full messages based on the facts and that may take some time. Using pre-determined “holding statements,” immediately after a crisis gives you breathing space and communicates that you’re aware and working on the matter. For example: “Expect a statement from our CEO within two hours” or “Check Twitter or our website for updates.” Holding statements should be reviewed regularly.\nKey Messages: The Crisis Communications Team should aim to develop th","cbCaiemtSFifUGDB","https://ap.wps.com/l/cbCaiemtSFifUGDB","docx",39078,8,"English","en",105,"# Crisis communication overview\n## Identify people\n## Identify potential crises and a plan\n## Identify systems\n## Identify messaging\n## Identify key learnings","[{\"question\":\"Who should lead a crisis communication team and what roles are included?\",\"answer\":\"The organization’s CEO ideally heads the team, supported by the top public relations executive (or an external agency/consultant) and legal counsel as chief advisers. Senior division heads can be identified as members responsible for crisis communications.\"},{\"question\":\"How should potential crises be handled before they occur?\",\"answer\":\"The team should brainstorm threats based on known vulnerabilities, consider which situations might be preventable, and prepare possible responses with best- and worst-case scenarios. This supports creation of a tailored Crisis Response Plan.\"},{\"question\":\"What systems and messaging are recommended during a crisis?\",\"answer\":\"Organizations should establish rapid notification systems and ongoing monitoring of traditional and social media. They should use pre-determined holding statements, develop verified key messages for all stakeholders (and targeted groups if needed), and review holding statements regularly.\"}]","Crisis Communication Strategy Template - read online free | DOCX",1788184776,3,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"crisis-communication-strategy-template-read-online-free","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":29},"https://docshare.wps.com/template/presentations/",{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/crisis-communication-strategy-template-read-online-free/166169/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-02","2026-08-31",true,{"@type":65,"interactionType":66,"userInteractionCount":47},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"Who should lead a crisis communication team and what roles are included?","Question",{"text":75,"@type":76},"The organization’s CEO ideally heads the team, supported by the top public relations executive (or an external agency/consultant) and legal counsel as chief advisers. Senior division heads can be identified as members responsible for crisis communications.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"How should potential crises be handled before they occur?",{"text":80,"@type":76},"The team should brainstorm threats based on known vulnerabilities, consider which situations might be preventable, and prepare possible responses with best- and worst-case scenarios. This supports creation of a tailored Crisis Response Plan.",{"name":82,"@type":73,"acceptedAnswer":83},"What systems and messaging are recommended during a crisis?",{"text":84,"@type":76},"Organizations should establish rapid notification systems and ongoing monitoring of traditional and social media. 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