[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239591-105":53,"doc-detail-239591-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","crisis-communication-plan-template-develop-and-use-holding-statements","CRISIS COMMUNICATION PLAN - Template - Develop and Use \"Holding Statements\"","","Crisis Communication Plan Template provides a practical framework for preparing before incidents occur. It guides organizations to form a crisis communication team, define spokespeople and chain of command, and build an internal and external stakeholder database for consistent messaging. It also supports advance identification of potential crises, development of a tailored crisis response plan, and setup of notification and monitoring systems. Finally, it emphasizes rapid fact verification and the use of pre-determined holding statements.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/crisis-communication-plan-template-develop-and-use-holding-statements/239591/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/crisis-communication-plan-template-develop-and-use-holding-statements/239591.png","ImageObject",442,249,{"name":88,"@type":89},"Mali","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-20","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":20},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What team roles and advisers should be identified for a crisis communication plan?","Question",{"text":108,"@type":109},"Identify the person who will head the team, with the top public relations executive and legal counsel as chief advisers, plus senior staff such as heads of major divisions.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should spokespeople and information flow be managed during a crisis?",{"text":113,"@type":109},"Use a chain of command so all information flows through a single person/entity, prevent unauthorized personnel from speaking publicly, limit social media posts, and train a pool of potential spokespersons in advance.",{"name":115,"@type":106,"acceptedAnswer":116},"What systems are recommended to support crisis communications preparation and execution?",{"text":117,"@type":109},"Set up notification systems to rapidly reach stakeholders, establish monitoring systems to track traditional and social media feedback, and create a crisis verification system addressing what/when/who/how/why.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239591,1790765266,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":20,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},2336475104362,"https://ap-avatar.wpscdn.com/avatar/22000c4c46a41b752dd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786595829695023868","CRISIS COMMUNICATION PLAN TEMPLATE  \nCrisis is inevitable for just about any type of organization, so identifying the people, systems, messaging and other standards in advance makes sense. Here are steps you can take in advance to take control:  \nIDENTIFY PEOPLE  \nIdentify the Crisis Communication Team  \nIdentify who will head up the team, with the top public relations executive (or outside agency or consultant) and legal counsel as chief advisers. You should identify senior staff, usually the heads of major divisions, to serve as your organization’s crisis communications team.  \nCRISIS COMMUNICATION TEAM  \n\n| NAME & TITLE | ROLE & RESPONSIBILITY |  | CONTACT INFORMATION |\n| --- | --- | --- | --- |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n\nCRISIS COMMUNICATION PLAN  \nIDENTIFY PEOPLE continued  \nIdentify Spokespersons  \nChain of command. All information should flow through a single person/entity to ensure accurate and consistent messaging. No unauthorized personnel are allowed to speak about the issue in public or post, and social media posts should be limited, (refer to your own department social media policy. ) You should identify and train in advance the pool of potential spokespersons/subject matter experts, even though you will pick your ultimate spokesperson only once the crisis breaks. You want to choose a spokesperson that is best suited to be the trusted messenger for situationally dependent circumstances. Consider all the different channels of communication, both internal and external, that you may need to cover.  \nCRISIS SPOKESPEOPLE  \n\n| NAME & TITLE | EXPERTISE |  | CONTACT INFORMATION |\n| --- | --- | --- | --- |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n\nIDENTIFY PEOPLE continued  \nIdentify and Know Your Stakeholders  \nCreate a complete database of internal and external stakeholders to guarantee that they obtain the exact messages you want them to hear and potentially repeat to other individuals or media outlets. Use the Smartsheet Stakeholder Communication Plan Template and update it frequently.  \nSTAKEHOLDER COMMUNICATION PLAN  \n\n| STAKEHOLDER | POWER / INTEREST |  | KEY INTEREST & ISSUES |  | COMMUNICATION VEHICLE | FREQUENCY | COMMENTS |\n| --- | --- | --- | --- | --- | --- | --- | --- |\n|  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |\n\nIDENTIFY POTENTIAL CRISES AND A PLAN  \nBrainstorm Potential Crises in Advance  \nThe crisis communication team should identify every potential threat based on your known vulnerabilities. It may become clear that you can prevent some crisis situations by shifting existing conditions or operational methods. You should consider possible responses and best and worst-case scenarios. Often, organizations are aware of an upcoming event, like layoffs, a merger, or a move. In those cases, you can begin to plan well in advance of an actual event.  \nADVANCE CRISIS PLANNING  \n\n| POTENTIAL SCENARIOS\u003Cbr>Workplace violence, Traffic accident involving truck vs. citizen, Firefighter arrests/crimes, Firefighter scandals/bad behavior, Harassment, Social media posts, Racism/Sexism |  |\n| --- | --- |\n| SCENARIO 1 |  |\n| SCENARIO 2 |  |\n| SCENARIO 3 |  |\n| UPCOMING EVENTS\u003Cbr>Budget Negotiations, Pay/Pension negotiations… |  |\n| SCENARIO 1 |  |\n| SCENARIO 2 |  |\n| SCENARIO 3 |  |\n\nIDENTIFY POTENTIAL CRISES AND A PLAN continued  \nCrisis Communication Response Plan  \nYour brainstorming and assessment process should lead to the creation of a crisis response plan that is tailored to your organization.  \nCRISIS COMMUNICATION RESPONSE PLAN TEMPLATE  \n\n| EVENT NAME |  |  |\n| --- | --- | --- |\n| COMMUNICATION GOAL |  |  |\n| TARGET AUDIENCES |  |  |\n| ISSUE ANALYSIS AND VERIFICATION |  |  |\n| WHAT HAPPENED? |  |  |\n| WHICH CREDIBLE INFORMATION SOURCES ARE CONFIRMED? |  |  |\n| WHAT ADDITIONAL FAC","cbCaio8FdL5OBV4r","https://ap.wps.com/l/cbCaio8FdL5OBV4r","pdf",135790,9,"English","# Identify People\n## Identify the Crisis Communication Team\n## Identify Spokespersons\n## Identify and Know Your Stakeholders\n# Identify Potential Crises and a Plan\n## Brainstorm Potential Crises in Advance\n## Crisis Communication Response Plan\n# Identify Systems\n## Establish Notification Systems\n## Establish Monitoring Systems\n## Establish Crisis Verification System\n# Identify Messaging\n## Develop and Use “Holding Statements”","[{\"question\":\"What team roles and advisers should be identified for a crisis communication plan?\",\"answer\":\"Identify the person who will head the team, with the top public relations executive and legal counsel as chief advisers, plus senior staff such as heads of major divisions.\"},{\"question\":\"How should spokespeople and information flow be managed during a crisis?\",\"answer\":\"Use a chain of command so all information flows through a single person/entity, prevent unauthorized personnel from speaking publicly, limit social media posts, and train a pool of potential spokespersons in advance.\"},{\"question\":\"What systems are recommended to support crisis communications preparation and execution?\",\"answer\":\"Set up notification systems to rapidly reach stakeholders, establish monitoring systems to track traditional and social media feedback, and create a crisis verification system addressing what/when/who/how/why.\"}]","CRISIS COMMUNICATION PLAN - Template - Develop and Use \"Holding Statements\" | PDF",1789150855]