[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-242328-105":53,"doc-detail-242328-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","creative-brief-template-242328","Creative Brief Template","","Creative brief template for structuring a project from concept to delivery. Includes placeholders for project title, description, and the purpose explaining why the work matters, plus audience definition and the key takeaways intended for viewers. Adds sections for timing and specific schedules, media deliverables with example formats, and distribution platforms. Provides space for creative inspiration references and additional notes to guide execution.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/creative-brief-template-242328/242328/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/creative-brief-template-242328/242328.png","ImageObject",442,249,{"name":88,"@type":89},"Skyler","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-11","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What information should be filled in under “Creative Brief: Project Title Here” and “Description”?","Question",{"text":109,"@type":110},"Enter the project title and a short description explaining the project in a few words, such as the type of content or topic.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How should the “Audience” and “Audience Takeaways” sections be completed?",{"text":114,"@type":110},"Specify who the project is for, then list what the audience should learn, feel, or do afterward, such as wanting to read more or understanding key insights.",{"name":116,"@type":107,"acceptedAnswer":117},"What sections define the scope and logistics of the deliverables?",{"text":118,"@type":110},"Use “Timing” and “Specific Schedule” for dates and shoot/interview specifics, then complete “Deliverables” with the media assets required and their approximate formats or durations.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},242328,1790251500,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},2336464648746,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Your Name  \nYour Department  \nDate  \nCreative Brief: Project Title Here  \nDescription  \nA few words explaining the project  \nExample: video interview with Professor about their new book  \nPurpose of Project  \nA sentence or two about why this project is important  \nExample: This will highlight some key insights from the Professor ’s new book that can be widely shared on social media.  \nAudience  \nWho are you making this for?  \nExample: professional peers, prospective students, relevant media outlets  \nAudience Takeaways  \nWhat do you want the audience to walk away with? Could be messages or feelings.  \nExample:  \n● The viewer has a deeper understanding of the subject matter  \n● The viewer wants to read the book  \n● The professor is a trusted authority on this subject matter  \nTiming  \nThe date(s) of the event / shoot  \nExample: Monday 8/18-Tuesday 8/19  \nSpecific Schedule (leave blank if not applicable)  \nIf applicable, give timing specifics  \nExample:  \n● 8/18: 10am-12pm, sit-down interview in professor’s office.  \n● 8/19: 2-4pm, b-roll footage of professor working in office and teaching in classroom.  \nDeliverables  \nWhat media assets do you want from this project?  \nExample: a mix of multimedia assets including:  \n● Approximately 20-minute, full length video  \n● Three 2-4 minute cut downs emphasizing specific points  \n● A portrait photo: one close-up image, one waist-up image  \nPlatforms  \nWhere will this be viewable? List any platforms / places.  \nExample: CBS YouTube page, Instagram, LinkedIn, Wall Street Journal  \nCreative Inspiration  \nAny references you can provide that will help guide the creation and look of the project.  \nExample:  \n● I like the way this interview was filmed, the various angles they use, and the lighting in the background: [https://www.youtube. com/watch?v=ZBtMbBPzqHY](https://www.youtube. com/watch?v=ZBtMbBPzqHY)  \n● I like the use of b-roll footage here:  \n[https://www.youtube.com/watch?v=wGXqTa5cZcA&list=PLf1Dab4lwQhB7l_SBm](https://www.youtube.com/watch?v=wGXqTa5cZcA&list=PLf1Dab4lwQhB7l_SBm)  \nMSfKA2QL3lp32RU&index=3  \nOther Notes  \nAnything else that may be relevant to know","cbCaisZjQfggsXYI","https://ap.wps.com/l/cbCaisZjQfggsXYI","pdf",67711,"English","# Creative Brief\n## Project Details\n## Purpose and Audience\n## Audience Takeaways\n## Timing and Schedule\n## Deliverables\n## Platforms\n## Creative Inspiration\n## Other Notes","[{\"question\":\"What information should be filled in under “Creative Brief: Project Title Here” and “Description”?\",\"answer\":\"Enter the project title and a short description explaining the project in a few words, such as the type of content or topic.\"},{\"question\":\"How should the “Audience” and “Audience Takeaways” sections be completed?\",\"answer\":\"Specify who the project is for, then list what the audience should learn, feel, or do afterward, such as wanting to read more or understanding key insights.\"},{\"question\":\"What sections define the scope and logistics of the deliverables?\",\"answer\":\"Use “Timing” and “Specific Schedule” for dates and shoot/interview specifics, then complete “Deliverables” with the media assets required and their approximate formats or durations.\"}]","Creative Brief Template | PDF",1789189301]