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It explains how to use the Blackline RFP template, then provides core RFP sections including company overview, objective, background, and service requirements. 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Introduction and Use of the Guide 3  \nII. Request for Proposal -Creative Agency 4  \nIII. Supporting RFP Materials 16  \nIV. About Blackline Group 17  \nI. Introduction and Use of the Guide  \nThe Blackline RFP template is intended to assist procurement professionals in the creation and execution of a wide range of RFPs across industries and procurement spend categories. Although organizational and product/service needs vary, this template is a useful starting point from which to configure and customize to meet your company’s specific needs.  \nThis RFP is part of a series Blackline has identified as opportunistic and relevant based on  \ncurrent macro and micro economic factors, common stakeholder engagements, and complexity.  \nFor additional information and access to pricing and scoring worksheets, please contact Blackline to speak with one of our industry experts on how we can Power Up your procurement function with our inclusive back-office support, on-site procurement services, or Blackline’s Procurement Roadmap which has transformed some of the world’s largest companies covering more than $100 billion in spend. It is Blackline’s commitment to bring people together to elevate procurement’s role and results!  \nBlackline Group Inc.  \n• Email: [support@blacklinegroup.com](support@blacklinegroup.com)  \n• Phone: (206) 866-9810  \nII. Request for Proposal – Agency and Creative Services  \nA) RFP Document  \n1) Company Overview:  \nOverview Insight [delete italics and replace with your information]  \nProvide a brief overview of your organization providing relevant context for participating agencies.  \na) Corporate mission  \nb) Portfolio of products/services  \nc) Employee count  \nd) Geographical footprint  \ne) Company culture  \nf) Principles and values  \nSample:  \n[enter Company name] is the world's largest service provider with more than 80 million members in 100 countries and territories around the globe.  \nOur mission: Create mutually beneficial opportunities for every one of our customers. Our customers get access to [list all services] helping you be successful. [enter Company name] started out in the garage of our co-founder John Doe in [enter date] and has grown to the size of [enter detail].  \nJohn Doe is the CEO, and the company's management team is made up of seasoned executives who share a common vision and end-goal. [enter Company nam ] has a diversified business model with revenues coming from several different services and products.  \n2) Objective:  \nObjective Insight [delete italics and replace with your information]  \nThoroughly describe the objective of this RFP with as many pertinent details as possible to ensure a clear and comprehensive vision is shared with Agencies. Adding all applicable details including historical and forecasted data, impacted business units, timelines, and expectations will reduce the number of questions Agencies have following the  \ndissemination of the RFP.  \nSample:  \nThe objective of this RFP is to ascertain capabilities and execution of marketing agencies. The awarded agency will be able to provide best-in-class strategic commercialization for [enter product details] across our geographic footprint (see section 6 for geographic locations pertinent to this RFP). It is vitally important to [enter Company name] to find a partner who will meet or exceed all required service requirements (listed in Section 4) while continually finding avenues to improve and leverage key agencies where applicable by business unit and geographic footprints (ideally migrating to agencies who can leverage global footprints).  \n3) Background:  \nBackground Insight [delete italics and replace with your information]  \nProvide a wide-ranging history of desired [enter service/product] to offer agencies an understanding of where your company has been and how you arrived at your current [","cbCaifhSzetKfyUM","https://ap.wps.com/l/cbCaifhSzetKfyUM","pdf",350740,"English","# Introduction and Use of the Guide\n## Request for Proposal - Agency and Creative Services\n## Supporting RFP Materials\n## About Blackline Group","[{\"question\":\"What is the purpose of the Blackline RFP guide and template?\",\"answer\":\"It helps procurement professionals create and execute a wide range of RFPs across industries and spend categories, serving as a starting point for customization to company needs.\"},{\"question\":\"What sections does the RFP template include for agency and creative services?\",\"answer\":\"It provides sections such as company overview, objective, background, and service requirements, with guidance on what details agencies should understand before bidding.\"},{\"question\":\"Why does the guide recommend adding historical and forecasted data to the RFP objective?\",\"answer\":\"It helps create a clear, comprehensive vision shared with agencies and reduces the number of questions that agencies ask after the RFP is disseminated.\"},{\"question\":\"How should negative current service levels be handled in the background section?\",\"answer\":\"Where possible, negative service levels should be omitted to protect the organization from predatory bidding and to support strong partnering and continuity of supply with the incumbent agency.\"}]","Creative-Agency-RFP-Template - Guide and Template for Agency & Creative Services - May 15, 2020 | PDF",6]