[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-378023-105":53,"doc-detail-378023-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","creating-a-content-calendar-social-media-posting-guidelines","Creating a Content Calendar - Social Media Posting Guidelines","","Creating a content calendar helps social media managers plan and maintain consistent communication even when daily events change priorities. The guidance emphasizes keeping core themes open, empathetic, and supportive, then adapting messaging for each network’s tone. It compares posting frequency by platform and explains how to repurpose content using formats like blog announcements, image quotes, follow-up questions, and archive-based throwbacks. 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In times like these, it can be difficult to string together 280 characters for a single tweet let alone an entire day’s worth of social content. It’s times like these when it pays to have a content calendar you can fall back on .  \nGranted, depending on what happens during the day, you very well may have to alter your plan at the last minute, but that doesn’t mean your plan was wasted. As the saying goes, if we don’t plan to succeed then we’re planning to fail.  \nSocial media managers are walking a fine line with their communication strategies right now. Our consumers still want to hear from us, but we have to make sure the messages we’re putting out there are correct.  \nThankfully, if you’re open, empathetic and there to support your customers, then you can retain the relationships you’ve built with them. Keep those themes in mind when you’re creating your content—open, empathetic, and supportive. Then take those themes and apply them to each specific social network.  \nInstagram, for example, is very casual. It’s the perfect place to share informal pictures of your new work from home mullet uniform (the one that’s all business on top and sweat pants on the bottom) .  \nLinkedIn is more professional. That’s where you can discuss how your business is handling the challenges COVID-19 has thrown at us. Facebook and Twitter are somewhere between, and will depend entirely on your audiences there.  \nThe question then becomes, how much content should you plan on posting? The answer is different on each network. On LinkedIn, for example, you can getaway with posting just a few times a week, but Twitter is a fire hose of activity and requires more frequent updates.  \nHere are some general posting guidelines for the biggest social networks. Keep in mind that your mileage may vary and you’ll likely need to tweak these numbers to fit your followers’ preferences.  \ntools & resources to stay connected  \n• Facebook: 5 times per week  \n• LinkedIn: 2 times per week  \n• Twitter: 5 times per day  \n• Instagram: 3-4 times per week  \n“Five times a day?” You say.“How am I supposed to post that often?”  \nDon’t worry. Social media is a bite-size medium and it’s easy to squeeze a lot of life out of every bit of content. Think of social feeds not as linear narratives but as news tickers. It’s okay to repeat yourself as long as you’re repackaging your messages.  \nLet’s say you’ve written an article about how your business is adjusting to new social distancing regulations. You should announce this to all of your followers as soon as the blog goes live. Then, a few hours later, remind Twitter about your article.  \nShare a quote from your blog and super-impose it over a relevant image. The next day, ask a question and present your blog as the answer. Mix it up, keep it fresh and sprinkle those tweets of wisdom throughout your calendar.  \nDon’t be afraid to dive into your archives, either. Do you have an old blog post about a topic that’s relevant? Hashtag “Throwback Thursday” and you’re good to go!  \nAlign your posts with your company’s other marketing efforts. Are you releasing a new product? That’s a good week’s worth of social content right there.  \nCONTENT CALENDARS  \nDo this right now: open your business calendar and schedule a recurring meeting with yourself every month. This is your content creation time.  \nIt takes effort to prepare an entire month’s worth of social posts and blocking off a chunk of time will help you focus.  \nYou can find plenty of calendar templates with a simple Google search, but Hootsuite put together our favorite. (That link offers a plethora of helpful templates beyond the calendar. Be sure to check it out.)  \nADDITIONAL RESOURCES  \nHow to Build Your Social Media Marketing Strategy for 2020  Create Impressive Images for Social Media with ","cbCaitwdsgoKNSE8","https://ap.wps.com/l/cbCaitwdsgoKNSE8","pdf",121158,"English","# Creating a Content Calendar\n## Core themes and tone by platform\n## Posting frequency guidelines by network\n## Repurposing content across days\n## Setting up monthly creation time\n## Additional resources","[{\"question\":\"Why is a content calendar important during rapidly changing times?\",\"answer\":\"A content calendar provides a stable plan when daily circumstances shift, helping managers avoid wasted effort and maintain consistent communication.\"},{\"question\":\"What posting frequency guidelines are suggested for major social networks?\",\"answer\":\"The document provides general targets: Facebook 5 times per week, LinkedIn 2 times per week, Twitter 5 times per day, and Instagram 3–4 times per week.\"},{\"question\":\"How can you repurpose one piece of content across multiple posts?\",\"answer\":\"Announce it when it goes live, follow up later on platforms like Twitter, share a quote over a relevant image the next day, and build discussions by asking questions that connect back to the original content.\"},{\"question\":\"What immediate action is recommended to get started?\",\"answer\":\"Open the business calendar and schedule a recurring monthly meeting with yourself to block dedicated content creation time.\"}]","Creating a Content Calendar - Social Media Posting Guidelines | PDF",1790228067]