[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-356784-105":53,"doc-detail-356784-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","crafting-strategic-objectives-to-guide-and-measure-success-fundamentals-of-strategy","Crafting Strategic Objectives to Guide and Measure Success - Fundamentals of Strategy","","Workshop content explains how to craft strategic objectives that guide and measure success within medical affairs. It connects product profile and landscape analysis to objective setting, breaking down key components of robust objectives and practical approaches for collaboration on medical strategy and objective development. Sessions also cover a typical medical plan framework, including situational analysis, medical strategy, tactical and operational planning, and monitoring and refinement, supported by educational outcomes and measurement fundamentals.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/crafting-strategic-objectives-to-guide-and-measure-success-fundamentals-of-strategy/356784/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/crafting-strategic-objectives-to-guide-and-measure-success-fundamentals-of-strategy/356784.png","ImageObject",442,249,{"name":88,"@type":89},"Quinn Holloway","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-23","2026-09-23",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How does the workshop use product profile and landscape analysis in strategic objectives?","Question",{"text":109,"@type":110},"It teaches participants to leverage the product profile and landscape analysis to inform the strategic objectives and objective development process.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What components make up a robust medical plan framework?",{"text":114,"@type":110},"The framework includes situational analysis (e.g., disease state, therapeutic landscape, gap analysis, SWOT), medical strategy (vision, medical objectives, strategic medical drivers), and tactical/operational planning (tactics, target audiences, functional workstreams).",{"name":116,"@type":107,"acceptedAnswer":117},"What does monitoring and refinement cover in the medical strategy process?",{"text":118,"@type":110},"After developing the plan and tactics, the approach emphasizes ongoing monitoring and refinement to ensure the medical objectives are measured and improved over time.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},356784,1791732615,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":25},2336474466712,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Crafting strategic objectives to guide and measure success  \nFocus Area Working Group: Medical Strategy and Launch Excellence  \nMedical Affairs Professional Society (MAPS) | 2023 1  \nModerator and presenters  \nEmily Howman, PhD  \nEVP, Medical Strategy  \nEnvision Pharma Group UK  \nGorana Dasic, MD, MS  \nGlobal Medical Affairs Head  \nKedrion Biopharma USA  \nJoe Kohles, PhD  \nSr. Strategy Consultant  \nUSA  \nMedical Affairs Professional Society (MAPS) | 2023 2  \nConflict of interest and disclosures  \nThe speakers have no conflicts of interest to disclose  \nDisclaimer  \n• The views and opinions expressed in this workshop are solely those of the individual presentersand do not represent or reflect any official policies or positions of their employers  \n• The views are not an official position statement by MAPS, nor do they necessarily represent the views of the MAPS organization or its members  \nMedical Affairs Professional Society (MAPS) | 2023 3  \nVisit the MAPS content hub for medical strategy resources  \nFundamentals of Strategy webinar series  \nUpdate coming in 2024!  \n[https://medicalaffairs.org/content-hub/](https://medicalaffairs.org/content-hub/)  \nMedical Affairs Professional Society (MAPS) | 2023 4  \nEducational outcomes  \nAt the end of the session, you will be able to:  \n• Effectively leverage the product profile and landscape analysis to inform the strategic objectives  \n• Identify the overall components of robust objectives  \n• Understand how and when to collaborate on the medical strategy and objective development  \n• Apply the fundamentals of measuring objectives  \nMedical Affairs Professional Society (MAPS) | 2023 5  \nPolling question  \nHave you been involved in the development of medical strategy/objectives?  \n• Yes  \n• No  \nMedical Affairs Professional Society (MAPS) | 2023 6  \nUsing the product profile and landscape analysis to inform the strategic objectives  \nGorana Dasic, MD, MS  \nGlobal Medical Affairs Head, Kedrion Biopharma  \nMedical Affairs Professional Society (MAPS) | 2023 7  \nTypical medical plan framework  \nSituational Analysis  \n• Disease State  \n• Therapeutic Landscape  \n• Product Profile  \n• Stakeholder Insights  \n• Gap Analysis  \n• SWOT  \nMedical Strategy  \n• Vision  \n• Medical Objectives  \n• Strategic Medical Drivers  \nAdapted from MAPS Medical Affairs Strategic Planning Guide and Template, 2018.  \nMedical Affairs Professional Society (MAPS) | 2023 8  \nTactical and Operational Plan  \n• Medical Affairs Tactics  \n• Target Audiences/ Stakeholders  \n• Functional Workstreams  \nMedical Plan Summary  \n• Medical Plan Strategic Overview  \n• Budgets  \n• Timelines  \n• Resources  \nA robust, strategic medical plan is developed based on clearly defined cross-functional methodology  \n1  \n2  \n3  \nSituational analysis  \nStrategy development  \nTactical planning  \nMedical Strategy  \nMedical objectives and strategic medical drivers  \nMedical plan – tactics to address audience needs and format/channel preferences  \n4  \nMonitoring & refinement  \nMedical Affairs Professional Society (MAPS) | 2023 9  \nYour product profile  \nMAPS Medical Affairs Strategic Planning Guide and Template, 2018.  \nAccess via [https://medicalaffairs.org/maps-strategic-planning-guide-and-template/](https://medicalaffairs.org/maps-strategic-planning-guide-and-template/)  \nMedical Affairs Professional Society (MAPS) | 2023 10","cbCaijUq2iUp0Rek","https://ap.wps.com/l/cbCaijUq2iUp0Rek","pdf",5798622,44,"English","# Educational outcomes\n## Measuring objectives and collaboration\n# Typical medical plan framework\n## Situational analysis\n## Medical strategy\n## Tactical and operational plan\n# Medical plan summary and monitoring","[{\"question\":\"How does the workshop use product profile and landscape analysis in strategic objectives?\",\"answer\":\"It teaches participants to leverage the product profile and landscape analysis to inform the strategic objectives and objective development process.\"},{\"question\":\"What components make up a robust medical plan framework?\",\"answer\":\"The framework includes situational analysis (e.g., disease state, therapeutic landscape, gap analysis, SWOT), medical strategy (vision, medical objectives, strategic medical drivers), and tactical/operational planning (tactics, target audiences, functional workstreams).\"},{\"question\":\"What does monitoring and refinement cover in the medical strategy process?\",\"answer\":\"After developing the plan and tactics, the approach emphasizes ongoing monitoring and refinement to ensure the medical objectives are measured and improved over time.\"}]","Crafting Strategic Objectives to Guide and Measure Success - Fundamentals of Strategy | PDF",1790127280]