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Sometimes, this is actually impossible if you are using an agency or if the organisation that you want to work with is very big. However, keep an eye out for the named contact on the advert or try to speak to other people who work at the organisation to see if there is somebody that you can address the letter to.  \nCall ahead! Research  \nThe biggest mistake most people make when writing a cover letter is that they do not use this opportunity to show the reader that they fully understand the organisation and are excited to work for them. It is very important that you do this because employers believe that enthusiastic candidates with strong reasons to work for them will perform better than other candidates and remain with them for longer. Considering this, it is essential that you take the time to explore the organisation’s website and LinkedIn profile as well the news for further information about them. You need to write something so specific about them that it means you could not send the same letter to one of their competitors and it still be factually correct. This means that you need to go beyond statements like ‘I am excited to work with you as you are a large multinational corporation with many opportunities for progression’, this is true for hundreds of companies.  \nCall ahead!  \nAgain, sometimes for large organisations this seems impossible however on many job adverts the organisation will actually provide a name and a number for potential applicants to get in touch with any questions. In this case use this opportunity to show your interest in the role, let them know a little bit about you and to dig a little deeper into the nature of the job and their ideal candidate.  \nLength and Style  \nMake sure that your cover letter actually looks like a letter! For most job applications, the letter should be one page long.  \nYou can mirror the tone of the job advert in your letter. If the employer that you are writing to has a very formal advert, send a very formal letter, however, if their advert is quite ‘fun’with lots of excited language and exclamation marks, your letter can become less formal too. Of course, you would never want to be too chatty in the letter, for instance, by starting it with ‘Hi’ or using text speak.  \nUse positive confident language in your letter. This means that you can’t write ‘I think’, ‘Ihope’, ‘I wish’ or ‘I believe’ in the letter. Write the letter confidently, as if you know that you already have the job, using phrases like ‘…this skill will be of great advantage when….’. Consider how you will be sending your cover letter. If you will be sending your cover letter in an email, you can simply include your cover letter text as the main text in your email, and omit the addresses. This will ensure you come across well in your email, removing an additional attachment and potential  \nduplication.  \nYour address  \nTheir address  \nDate  \nDear name of employer  \nRe: “Job Title” Ref: XXXX or Opportunities for “Job Title”  \nIntroduction:  \nSay who you are and why you are writing. If you are responding to an advert state where you saw it and be clear on which role you are applying for. If this is a speculative cover letter you can state how you found out about the organisation if it is a small one. You need to be clear in a speculative cover letter of the kind of work that you are looking to do with the organisation.  \nWhy you match the vacancy:  \nSay why you should get this job: what appeals about the post and why you are suitable for it, drawing attention to the main skills, qualities and/or experience the job requires and how you match up to the requirements, with examples as evidence. You can use the job advert as a basis for this. If you are applying speculatively then you can make an ed","cbCaipjEOkvQn0Rz","https://ap.wps.com/l/cbCaipjEOkvQn0Rz","pdf",220530,"English","# Before you write the letter\n## Finding a named contact\n# Call ahead! Research\n## Understanding the organisation and staying specific\n# Call ahead!\n## Using provided contact details\n# Length and Style\n## Tone, confident language, and sending by email\n# Cover letter layout\n## Your address, their address, date\n## Dear name of employer, Re/Ref line\n# Content sections\n## Introduction\n## Why you match the vacancy\n## Why you want to work for this employer\n## Personal notes\n## Conclusion","[{\"question\":\"Why is employer research essential before writing a cover letter?\",\"answer\":\"Employers expect candidates to show they understand the organisation and have strong, specific reasons to want the role. Research helps you write details that are accurate and not interchangeable with competitors.\"},{\"question\":\"How should you match the style of your cover letter to the job advert?\",\"answer\":\"Mirror the tone of the advert: a formal advert calls for a formal letter, while a more playful advert can support a less formal tone. Avoid being chatty or using “Hi” or text-speak.\"},{\"question\":\"What sections should a typical cover letter include?\",\"answer\":\"Include addresses and date, a proper greeting, a Re/Ref line, an introduction, a section explaining why you match the vacancy with evidence, a section explaining why you want this employer, personal notes if relevant, and a polite positive conclusion.\"}]","COVER LETTERS - Careers and Employability Service - Writing a Professional Cover Letter | PDF"]